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Homeless SMS:DESIGNING INFORMATIONSERVICE FOR THE HOMELESSClick to edit Master title style   Global Innovation Academy    ...
Introducing Homeless SMS• Started early 2010, founded by Will Brayne (UK).• Objective: investigating a useful mobile toolk...
Three lessons learnedI would like to share…
1.An empathic understanding onpeople is the missing viewpointabout social problems
Google’s view:
Scale:                                                           49                                                       ...
Finance: Cost created by one homeless person, based on actual cases (Crisis, UK)                                          ...
Standing in other’s shoes:As one way of understanding thelives of London’s homeless
The experience of MarioMario is an illegal immigrant from Algeria being homeless for two years
A day of DavidDaily routine and destinations of a rough sleeper in central London
Social relationships of Deepak and JackSocial network of homeless persons established during their homelessness
Process of getting a bed at the shelterFirst contact with information -> registered to agency -> referred to accommodation...
Shorten the duration of homelessnessThe experience of homelessness is destructive for individual homeless andvery expensiv...
First attempt:Revealed the invisibleforce that governs thesystem
Problem:homeless people strugglewith finding services usingthe service directory
Problem:homeless people strugglewith finding services usingthe service directorySolution:enable homeless to searchlocal se...
Problem:homeless people strugglewith finding services usingthe service directorySolution:enable homeless to searchlocal se...
Housing Act 1996:179. Every local housing authority shallsecure that advice and information abouthomelessness, and the pre...
2.Be clear with the matter thatyou really need to challenge(it is not necessary explicit)
Adapted solution:Re-structuring the social contactsof homeless people to providesupportive information network
Problem:homeless people lack ofpositive social contactsSolution:take homeless part in thetailoredinformationnetwork using ...
Problem:homeless people lack ofpositive social contactsSolution:take homeless part in thetailoredinformationnetwork using ...
Get everyone talking at the same tabledesign workshop involving current homeless, former homeless, volunteer, social worker
Transforming the relationships whilstprototyping services                      Face-to-face        Non-face-to-faceService...
WHAT’S NEXT?Can Homeless SMS become aninteroperable service in differentcities across countries?
Gave a pitch several European cities andSeoul to setup a pilot project
Seoul: +100k people are living in 3m2 roomsA specific type of accommodation called “Gosiwon” invented and provided by mark...
Beside of big supports some threateningfeedback I got…“this idea cannot work because peopleare not working in this way”“ev...
3.Innovation from the outside ofinstitutions is believed, howeverit is not a convention yet.
THANK YOU!                                   Ohyoon Kwon                                   hi@ohyoon.com                  ...
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Homeless SMS: information service for the homeless

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Prototyping practice of Homeless SMS project. Presented at Social Inovatio Studio in Hong Kong co-organised by Mad School & Global Innovation Academy

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Transcript of "Homeless SMS: information service for the homeless"

  1. 1. Homeless SMS:DESIGNING INFORMATIONSERVICE FOR THE HOMELESSClick to edit Master title style Global Innovation Academy 05.09.2012 Hong Kong
  2. 2. Introducing Homeless SMS• Started early 2010, founded by Will Brayne (UK).• Objective: investigating a useful mobile toolkit forvulnerable population in developed countries.• In 2011, we achieved a proof of concept.• In 2012, we aim to pilot the service concept on agreater scale.
  3. 3. Three lessons learnedI would like to share…
  4. 4. 1.An empathic understanding onpeople is the missing viewpointabout social problems
  5. 5. Google’s view:
  6. 6. Scale: 49 homeless day centre (London)3,673 450recorded rough sleepersin 2010, London number of supporting organisations (London)400,000 17,000hidden homeless (UK) homeless hostel beds (London)
  7. 7. Finance: Cost created by one homeless person, based on actual cases (Crisis, UK) £83,000 health services 48% temporary accommodation 25% police 17% £15,000temporary accommodation 46% unemployment 26% failed tenancy 3.6%
  8. 8. Standing in other’s shoes:As one way of understanding thelives of London’s homeless
  9. 9. The experience of MarioMario is an illegal immigrant from Algeria being homeless for two years
  10. 10. A day of DavidDaily routine and destinations of a rough sleeper in central London
  11. 11. Social relationships of Deepak and JackSocial network of homeless persons established during their homelessness
  12. 12. Process of getting a bed at the shelterFirst contact with information -> registered to agency -> referred to accommodationTakes couple of days to several months depending on person
  13. 13. Shorten the duration of homelessnessThe experience of homelessness is destructive for individual homeless andvery expensive for government.Can a mobile service support this process quicker and cheaper?
  14. 14. First attempt:Revealed the invisibleforce that governs thesystem
  15. 15. Problem:homeless people strugglewith finding services usingthe service directory
  16. 16. Problem:homeless people strugglewith finding services usingthe service directorySolution:enable homeless to searchlocal servicesby sending an SMS
  17. 17. Problem:homeless people strugglewith finding services usingthe service directorySolution:enable homeless to searchlocal servicesby sending an SMSReality:they might have noeligibility to accesslocal services!
  18. 18. Housing Act 1996:179. Every local housing authority shallsecure that advice and information abouthomelessness, and the prevention ofhomelessness, is available free of charge toany person in their district.http://www.legislation.gov.uk/ the matter thatcauses this problemReality:they mighthave noeligibility to accesslocal services!
  19. 19. 2.Be clear with the matter thatyou really need to challenge(it is not necessary explicit)
  20. 20. Adapted solution:Re-structuring the social contactsof homeless people to providesupportive information network
  21. 21. Problem:homeless people lack ofpositive social contactsSolution:take homeless part in thetailoredinformationnetwork using SMS andsocial mediaReality:people and orgnaisationsare not well-connectedClick to edit Master title style
  22. 22. Problem:homeless people lack ofpositive social contactsSolution:take homeless part in thetailoredinformationnetwork using SMS andsocial mediaReality:people and orgnaisations this is where the real challenge isare not well-connectedClick to edit Master title style
  23. 23. Get everyone talking at the same tabledesign workshop involving current homeless, former homeless, volunteer, social worker
  24. 24. Transforming the relationships whilstprototyping services Face-to-face Non-face-to-faceService Providers - Mistrust, Transferring timely serviceHomeless manipulation info, better engagement with servicesHomeless - Homeless Sallow relationship Sharing usefulinfo, supporting each othersPublic - Homeless Ignorance Getting hear what’s happening
  25. 25. WHAT’S NEXT?Can Homeless SMS become aninteroperable service in differentcities across countries?
  26. 26. Gave a pitch several European cities andSeoul to setup a pilot project
  27. 27. Seoul: +100k people are living in 3m2 roomsA specific type of accommodation called “Gosiwon” invented and provided by market.Residents are suffering from an extreme social isolation and are paying half of theirsalary for rent (200 euro/month).Residents are not identified by public authorities. http://cafe.naver.com/kimrainbow/99
  28. 28. Beside of big supports some threateningfeedback I got…“this idea cannot work because peopleare not working in this way”“even if we would like to implement this concept,I have no clue how we spend our budget for thisproject”“giving a pitch to him is your mistakebecause they might walk away with your idea”
  29. 29. 3.Innovation from the outside ofinstitutions is believed, howeverit is not a convention yet.
  30. 30. THANK YOU! Ohyoon Kwon hi@ohyoon.com t: @ohyoonkwnClick to edit Master title style www.ohyoon.com

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