Prototyping the mobile service

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Introduce Homeless SMS project at Social Inovatio Studio in Hong Kong co-organised by Mad School & Global Innovation Academy

Introduce Homeless SMS project at Social Inovatio Studio in Hong Kong co-organised by Mad School & Global Innovation Academy

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  • 1. Prototyping:AS A TOOL TO CONSTRUCTTHE FUTURE SITUATION WITHREAL PEOPLEClick to edit Master title style Global Innovation Academy 05.10.2012 Hong Kong
  • 2. What is prototype?(What do prototypes prototype? by S. Houde& C. Hill)Prototypes provide the means for examining designproblems and evaluating solutions.The purpose of prototype is to answer following designquestions:• What role will the artifact play in a user’s life?• How should it look and feel?• How should it be implemented?Every prototype assumes specific target audience.
  • 3. Prototyping mobile servicesPurposes:1. Consolidate the service concept2. Validate its impacts and create implementation opportunitiesAudience:1. Homeless people (+30)2. Social workers at homeless agency3. Volunteering group4. Twitter users (the general public)5. Design team6. Potential investors…Deployed techniques:Storyboarding &experiential service prototypingClick to edit Master title style
  • 4. Storyboarding user experienceThe initial service concept:An SMS service that enables the homeless to proactively search local services by using freetext messagesEssential questions:• Who is users?• Why he/she use this product/service?• What is a prerequisite situation?• Any other parties are involved in to complete the story?• What technologies are deployed to support user’s behavior?The very first sketch:
  • 5. Storyboarding user experienceA complete scenario of one use casePre-incident -> moment ->consequence
  • 6. Confronting the storyboard to usersWork through the storyboard with users
  • 7. By inviting real users to walk throughthe storyboard, the design team gained...• Reality check of the idea• Discovery of missing elements• Getting participants involved in theproject (later they became core users ofexperiential service prototype)
  • 8. Experiential service prototypingRuns mockup services with a group of people within a limited durationTo examine the validity of ideaDeploys an accessible technology to operate the serviceOften requires manual operation of technology
  • 9. Three iterationsRun mockup services with a group of actual users within a limited duration
  • 10. 2. Co-creation (4 weeks)Prototype set-up:• Changed the technical platform to Twitter• Engaged with 5 participants at a homeless shelter• Provided an incentive of participation (pre-paid SIM)
  • 11. 2. Co-creation (4 weeks)Participants were involved in several user feedback sessions
  • 12. Positive outcomes• One user received a message informing him of the availability of free eye- tests. He used the contact number, booked an appointment and now has glasses.• One user tweeted about looking for odd jobs because he needed to raise funds for his visa application. He worked for few days wallpapering a house, which was offered from an individual following the service.• One user applying to be a Big Issue dealer decided not to when he was asked to pay 15 for the required jacket. He tweeted his frustration and one individual responded that it was a deposit rather than payment. He returned, got his jacket and is now a Big Issue dealer.• Numerous supportive conversations between homeless users were observed including messages discouraging one user from begging.
  • 13. Iterates prototypes in thereal situation until theybecome a part of peopleslife.
  • 14. Users;Context;Technology:elements that constitute a prototype.(a.k.a Future Situation)
  • 15. Users;the most important part of your prototypes.• Create core users who love the idea andgive them the ownership• Be responsible because it is real toparticipants
  • 16. Context;carefully select the context.Be aware in which environments you areinvolved when engaging with people:(streets, shelters and day centres have their ownrules and norms)
  • 17. Technology;make use of free and existing ones.• Quicker to deploy• Widely understood and accepted• Reduce the cost of failure
  • 18. THANK YOU! Ohyoon Kwon hi@ohyoon.com t: @ohyoonkwn www.ohyoon.com