This document summarizes key events in social media and technology in 2013. It discusses Twitter launching Vine, Facebook introducing Graph Search, Yahoo acquiring Tumblr, hashtags coming to Facebook, the introduction of iOS 7, Twitter going public on the stock market, and Snapchat turning down acquisition offers from Facebook and Google. The presentation analyzes trends toward constrained media like tweets limited to 140 characters, transient content like photos on Snapchat disappearing, and real-time marketing on social platforms.
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
2013 Year in Social Media Review
1. CLICK TO UPDATE 2013
THISHE.RE // @THISHERE
BGS Tech & Entrepreneurship Series
2. BEFORE WE BEGIN
A FEW QUICK NOTES
thishere.co.uk/
clicktoupdate
thishe.re | @thishere
2
3. WHO IS THIS FOR?
BRANDS
PEOPLE
THIS TALK
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XX
4.
5.
6. A YEAR IN REVIEW
HOW 2013 SHAPED UP
Facebook
Graph Search
Stephen Wolfram
releases
Facebook
Analysis
!
#LFW
Ja
Fe
Ma
New
News
Feed
thishe.re | @thishere
Ap
Vine comes to
Android,
Hashtags to
Facebook
Ma
Yahoo!
buys
Tumblr
Ju
Facebook News
Feed Algorithm
Jy
#RoyalBaby
Au
Desktop
Social Media
Usage Peaks
Twitter Image
Previews
Se
iOS 7
Oc
No
De
$TWTR
6
20. SNAPCHAT
THE MISSION IMPOSSIBLE OF SHARING
More than 350 million photos a
day are shared on Snapchat
thishe.re | @thishere
(Almost) none will be in
existence the next day.
20
40. DESKTOP SOCIAL USAGE PEAKED
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
Device Share of Website Traffic
Q1 2012
6%
Q1 2013
5%
10%
11%
Traditional
Tablet
Smartphone
79%
89%
Facebook June 2013 – MAU and DAU
180m
US
UK
135m
90m
45m
0m
thishe.re | @thishere
MAU Total
DAU Total
MAU Mobile
DAU Mobile
42. TWITTER LAUNCHES VINE
AND FINALLY MAKES VIDEO WORK ON MOBILE
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
43. FACEBOOK LAUNCHES GRAPH SEARCH
AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
52. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
53. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
54.
55. AND SO, YOUTUBE ADVERTISING ADVANCES
CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO
thishe.re | @thishere
56. YAHOO BOUGHT TUMBLR
FOR A COOL $1,100,000,000
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
57. #HASHTAGS COME TO FACEBOOK
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
58. #ROYALBIRTH - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
59. #ROYALBIRTH - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
thishe.re | @thishere
60. FACEBOOK CHANGED ITS ALGORITHM
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
61. IOS 7
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
+
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
63. TWITTER GOES VISUAL
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
69. TWITTER FLOATS ON NYSE
WITH A VALUATION 22 TIMES SALES
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
70. SNAPCHAT TURNS DOWN $3BN FROM FACEBOOK
AND $4BN FROM GOOGLE. ALLEGEDLY
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
72. TWITTER FLOATS ON NYSE
WITH A VALUATION 22 TIMES SALES
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
73.
74. RESPONDING TO SNAPCHAT
INSTAGRAM AND TWITTER STRIKE BACK
Facing down the challenge of visual messaging apps
such as Snapchat, WhatsApp, and Messages, last week
both Twitter and Instagram released major updates
allowing people to send private photo messages.
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
74
December 2013