0
CLICK TO UPDATE 2013
THISHE.RE // @THISHERE

BGS Tech & Entrepreneurship Series
BEFORE WE BEGIN
A FEW QUICK NOTES


thishere.co.uk/
clicktoupdate
thishe.re | @thishere

2
WHO IS THIS FOR?

BRANDS

PEOPLE

THIS TALK

thishe.re | @thishere

XX
A YEAR IN REVIEW
HOW 2013 SHAPED UP

Facebook
Graph Search

Stephen Wolfram
releases
Facebook
Analysis

!

#LFW

Ja

Fe

M...
BUT FIRST…
WHY ARE WE DOING THIS?


thishe.re | @thishere

7
CHANGE HAPPENS
KEEPING UP IS A
FULL-TIME JOB
KEEPING UP IS A
FULL-TIME JOB
OUR JOB.
RECENT TRENDS

thishe.re | @thishere

16
CON
STR
AINE
D
ME
DIA
CONSTRAINED MEDIA
THINKING INSIDE THE BOX


140

Characters

thishe.re | @thishere

1:1
Ratio

Six
Seconds

150
Friends

1...
TRANSIENCE
SNAPCHAT
THE MISSION IMPOSSIBLE OF SHARING


More than 350 million photos a
day are shared on Snapchat

thishe.re | @thish...
BATCH.
PROCESSING.
IS.
OUT.

thishe.re | @thishere

21
6:30 p.m.
6:30 p.m.
30 SECOND TV SPOT
= £2.5 MILLION
8:38 p.m.
8:48 p.m.
HOWEVER, THE HYPE AROUND
REAL-TIME MARKETING HAS LEAD
TO THIS…
MEDIOCRE NEWS-JACKING
NOT SO GREAT…

thishe.re | @thishere

28
AND THIS…
AND THIS…
OH DEAR.
BUT…
NOKIA UK NAILED IT
WE’RE JUST AS SURPRISED AS YOU
NOKIA VS. OREO
• RETWEETS x3
• FAVOURITES x2

thishe.re | @thishere

35
CORRELATION IS NOT CAUSATION, BUT STILL…
THE THREE TRENDS
AGAIN


1. Constrained Media
2. Transience
3. Real-time Marketing

thishe.re | @thishere

37
PREVIOUSLY ON SOCIAL MEDIA…
WHAT YOU MAY HAVE MISSED


thishe.re | @thishere

38
2012: THE CONTEXT
DESKTOP SOCIAL USAGE PEAKED
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS

Device Share of Website Traffic
Q1...
2013

Facebook
Graph Search

Stephen Wolfram
releases
Facebook
Analysis

!

#LFW

Ja

Fe

Ma

New
News
Feed

thishe.re | @...
TWITTER LAUNCHES VINE
AND FINALLY MAKES VIDEO WORK ON MOBILE


thishe.re | 2013
January @thishereFebruary 2013

March 2013...
FACEBOOK LAUNCHES GRAPH SEARCH
AND BECOMES THE THIRD BIGGEST SEARCH ENGINE


thishe.re | 2013
January @thishereFebruary 20...
ACTUALFACEBOOKGRAPHSEARCHES.TUMBLR.COM
Nv

De

Ja

Feb
Fe
2013

Ap

Ju

Jy

Au
Nv

De

Ja

Feb
Fe
2013

Ap

Ju

Jy

Au
Nv

De

Ja

Feb
Fe
2013

Ap

Ju

Jy

Au
Nv

De

Ja

Feb
Fe
2013

Ap

Ju

Jy

Au
January 2013

February 2013

March 2013

April 2013

May 2013

June 2013

July 2013

August 2013

September 2013

October ...
NOTHING HAPPENED IN APRIL
WELL, ONE OF US
WENT TO JAPAN…
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR


thishe.re | 2013
Ja...
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR


thishe.re | 2013
Ja...
AND SO, YOUTUBE ADVERTISING ADVANCES
CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO


thishe.re | @thishere
YAHOO BOUGHT TUMBLR
FOR A COOL $1,100,000,000


thishe.re | 2013
January @thishereFebruary 2013

March 2013

April 2013

M...
#HASHTAGS COME TO FACEBOOK
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA


thishe.re | 2013
January @thishereFebruary 2013

Ma...
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS


thishe.re | 2013
Jan...
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS


thishe.re | @thisher...
FACEBOOK CHANGED ITS ALGORITHM
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY


thishe.re | 2013
January @th...
IOS 7
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO


+
thishe.re | 2013
January @thishereFebruary 2013

Ma...
THE BIGGEST CHANGE OF ALL
POST-PC


thishe.re | @thishere

62
TWITTER GOES VISUAL

thishe.re | 2013
January @thishereFebruary 2013

March 2013

April 2013

May 2013

June 2013

July 20...
WHY DID TWITTER DO THIS?
$TWTR
WHY DID TWITTER DO THIS?
TWITTER FLOATS ON NYSE
WITH A VALUATION 22 TIMES SALES

thishe.re | 2013
January @thishereFebruary 2013

March 2013

April...
SNAPCHAT TURNS DOWN $3BN FROM FACEBOOK
AND $4BN FROM GOOGLE. ALLEGEDLY

thishe.re | 2013
January @thishereFebruary 2013

M...
ARE YOU SURE?
TWITTER FLOATS ON NYSE
WITH A VALUATION 22 TIMES SALES

thishe.re | 2013
January @thishereFebruary 2013

March 2013

April...
RESPONDING TO SNAPCHAT
INSTAGRAM AND TWITTER STRIKE BACK

Facing down the challenge of visual messaging apps
such as Snapc...
SO WHAT NOW?
IS THERE ROOM FOR SNAPCHAT,
PINTEREST, ET AL, OR IS THIS IT?
LOVELY
Any questions?

answers@thishe.re or @thishere
thishere.co.uk/clicktoupdate
…or find us afterwards.

thishe.re | @t...
@THISHERE
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
Click to Update – December 2013
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Click to Update – December 2013

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Transcript of "Click to Update – December 2013"

  1. 1. CLICK TO UPDATE 2013 THISHE.RE // @THISHERE BGS Tech & Entrepreneurship Series
  2. 2. BEFORE WE BEGIN A FEW QUICK NOTES
 thishere.co.uk/ clicktoupdate thishe.re | @thishere 2
  3. 3. WHO IS THIS FOR? BRANDS PEOPLE THIS TALK thishe.re | @thishere XX
  4. 4. A YEAR IN REVIEW HOW 2013 SHAPED UP
 Facebook Graph Search Stephen Wolfram releases Facebook Analysis ! #LFW Ja Fe Ma New News Feed thishe.re | @thishere Ap Vine comes to Android, Hashtags to Facebook Ma Yahoo! buys Tumblr Ju Facebook News Feed Algorithm Jy #RoyalBaby Au Desktop Social Media Usage Peaks Twitter Image Previews Se iOS 7 Oc No De $TWTR 6
  5. 5. BUT FIRST… WHY ARE WE DOING THIS?
 thishe.re | @thishere 7
  6. 6. CHANGE HAPPENS
  7. 7. KEEPING UP IS A FULL-TIME JOB
  8. 8. KEEPING UP IS A FULL-TIME JOB OUR JOB.
  9. 9. RECENT TRENDS thishe.re | @thishere 16
  10. 10. CON STR AINE D ME DIA
  11. 11. CONSTRAINED MEDIA THINKING INSIDE THE BOX
 140
 Characters thishe.re | @thishere 1:1 Ratio Six Seconds 150 Friends 18
  12. 12. TRANSIENCE
  13. 13. SNAPCHAT THE MISSION IMPOSSIBLE OF SHARING
 More than 350 million photos a day are shared on Snapchat thishe.re | @thishere (Almost) none will be in existence the next day. 20
  14. 14. BATCH. PROCESSING. IS. OUT. thishe.re | @thishere 21
  15. 15. 6:30 p.m.
  16. 16. 6:30 p.m.
  17. 17. 30 SECOND TV SPOT = £2.5 MILLION
  18. 18. 8:38 p.m.
  19. 19. 8:48 p.m.
  20. 20. HOWEVER, THE HYPE AROUND REAL-TIME MARKETING HAS LEAD TO THIS…
  21. 21. MEDIOCRE NEWS-JACKING NOT SO GREAT… thishe.re | @thishere 28
  22. 22. AND THIS…
  23. 23. AND THIS…
  24. 24. OH DEAR.
  25. 25. BUT…
  26. 26. NOKIA UK NAILED IT WE’RE JUST AS SURPRISED AS YOU NOKIA VS. OREO • RETWEETS x3 • FAVOURITES x2 thishe.re | @thishere 35
  27. 27. CORRELATION IS NOT CAUSATION, BUT STILL…
  28. 28. THE THREE TRENDS AGAIN
 1. Constrained Media 2. Transience 3. Real-time Marketing thishe.re | @thishere 37
  29. 29. PREVIOUSLY ON SOCIAL MEDIA… WHAT YOU MAY HAVE MISSED
 thishe.re | @thishere 38
  30. 30. 2012: THE CONTEXT
  31. 31. DESKTOP SOCIAL USAGE PEAKED WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
 Device Share of Website Traffic Q1 2012 6% Q1 2013 5% 10% 11% Traditional Tablet Smartphone 79% 89% Facebook June 2013 – MAU and DAU 180m US UK 135m 90m 45m 0m thishe.re | @thishere MAU Total DAU Total MAU Mobile DAU Mobile
  32. 32. 2013 Facebook Graph Search Stephen Wolfram releases Facebook Analysis ! #LFW Ja Fe Ma New News Feed thishe.re | @thishere Ap Vine comes to Android, Hashtags to Facebook Ma Yahoo! buys Tumblr Ju Facebook News Feed Algorithm Jy #RoyalBaby Au Desktop Social Media Usage Peaks Twitter Image Previews Se iOS 7 Oc No De $TWTR 41
  33. 33. TWITTER LAUNCHES VINE AND FINALLY MAKES VIDEO WORK ON MOBILE
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  34. 34. FACEBOOK LAUNCHES GRAPH SEARCH AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  35. 35. ACTUALFACEBOOKGRAPHSEARCHES.TUMBLR.COM
  36. 36. Nv De Ja Feb Fe 2013 Ap Ju Jy Au
  37. 37. Nv De Ja Feb Fe 2013 Ap Ju Jy Au
  38. 38. Nv De Ja Feb Fe 2013 Ap Ju Jy Au
  39. 39. Nv De Ja Feb Fe 2013 Ap Ju Jy Au
  40. 40. January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  41. 41. NOTHING HAPPENED IN APRIL
  42. 42. WELL, ONE OF US WENT TO JAPAN…
  43. 43. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  44. 44. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  45. 45. AND SO, YOUTUBE ADVERTISING ADVANCES CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO
 thishe.re | @thishere
  46. 46. YAHOO BOUGHT TUMBLR FOR A COOL $1,100,000,000
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  47. 47. #HASHTAGS COME TO FACEBOOK CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  48. 48. #ROYALBIRTH - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  49. 49. #ROYALBIRTH - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
 thishe.re | @thishere
  50. 50. FACEBOOK CHANGED ITS ALGORITHM YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  51. 51. IOS 7 APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
 + thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  52. 52. THE BIGGEST CHANGE OF ALL POST-PC
 thishe.re | @thishere 62
  53. 53. TWITTER GOES VISUAL thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  54. 54. WHY DID TWITTER DO THIS?
  55. 55. $TWTR WHY DID TWITTER DO THIS?
  56. 56. TWITTER FLOATS ON NYSE WITH A VALUATION 22 TIMES SALES thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  57. 57. SNAPCHAT TURNS DOWN $3BN FROM FACEBOOK AND $4BN FROM GOOGLE. ALLEGEDLY thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  58. 58. ARE YOU SURE?
  59. 59. TWITTER FLOATS ON NYSE WITH A VALUATION 22 TIMES SALES thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  60. 60. RESPONDING TO SNAPCHAT INSTAGRAM AND TWITTER STRIKE BACK Facing down the challenge of visual messaging apps such as Snapchat, WhatsApp, and Messages, last week both Twitter and Instagram released major updates allowing people to send private photo messages. thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 74 December 2013
  61. 61. SO WHAT NOW?
  62. 62. IS THERE ROOM FOR SNAPCHAT, PINTEREST, ET AL, OR IS THIS IT?
  63. 63. LOVELY Any questions? answers@thishe.re or @thishere thishere.co.uk/clicktoupdate …or find us afterwards. thishe.re | @thishere 78
  64. 64. @THISHERE
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