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Click to Update – December 2013
 

Click to Update – December 2013

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Presented at Google Campus, hosted by BGS, an honour society.

Presented at Google Campus, hosted by BGS, an honour society.

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    Click to Update – December 2013 Click to Update – December 2013 Presentation Transcript

    • CLICK TO UPDATE 2013 THISHE.RE // @THISHERE BGS Tech & Entrepreneurship Series
    • BEFORE WE BEGIN A FEW QUICK NOTES
 thishere.co.uk/ clicktoupdate thishe.re | @thishere 2
    • WHO IS THIS FOR? BRANDS PEOPLE THIS TALK thishe.re | @thishere XX
    • A YEAR IN REVIEW HOW 2013 SHAPED UP
 Facebook Graph Search Stephen Wolfram releases Facebook Analysis ! #LFW Ja Fe Ma New News Feed thishe.re | @thishere Ap Vine comes to Android, Hashtags to Facebook Ma Yahoo! buys Tumblr Ju Facebook News Feed Algorithm Jy #RoyalBaby Au Desktop Social Media Usage Peaks Twitter Image Previews Se iOS 7 Oc No De $TWTR 6
    • BUT FIRST… WHY ARE WE DOING THIS?
 thishe.re | @thishere 7
    • CHANGE HAPPENS
    • KEEPING UP IS A FULL-TIME JOB
    • KEEPING UP IS A FULL-TIME JOB OUR JOB.
    • RECENT TRENDS thishe.re | @thishere 16
    • CON STR AINE D ME DIA
    • CONSTRAINED MEDIA THINKING INSIDE THE BOX
 140
 Characters thishe.re | @thishere 1:1 Ratio Six Seconds 150 Friends 18
    • TRANSIENCE
    • SNAPCHAT THE MISSION IMPOSSIBLE OF SHARING
 More than 350 million photos a day are shared on Snapchat thishe.re | @thishere (Almost) none will be in existence the next day. 20
    • BATCH. PROCESSING. IS. OUT. thishe.re | @thishere 21
    • 6:30 p.m.
    • 6:30 p.m.
    • 30 SECOND TV SPOT = £2.5 MILLION
    • 8:38 p.m.
    • 8:48 p.m.
    • HOWEVER, THE HYPE AROUND REAL-TIME MARKETING HAS LEAD TO THIS…
    • MEDIOCRE NEWS-JACKING NOT SO GREAT… thishe.re | @thishere 28
    • AND THIS…
    • AND THIS…
    • OH DEAR.
    • BUT…
    • NOKIA UK NAILED IT WE’RE JUST AS SURPRISED AS YOU NOKIA VS. OREO • RETWEETS x3 • FAVOURITES x2 thishe.re | @thishere 35
    • CORRELATION IS NOT CAUSATION, BUT STILL…
    • THE THREE TRENDS AGAIN
 1. Constrained Media 2. Transience 3. Real-time Marketing thishe.re | @thishere 37
    • PREVIOUSLY ON SOCIAL MEDIA… WHAT YOU MAY HAVE MISSED
 thishe.re | @thishere 38
    • 2012: THE CONTEXT
    • DESKTOP SOCIAL USAGE PEAKED WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
 Device Share of Website Traffic Q1 2012 6% Q1 2013 5% 10% 11% Traditional Tablet Smartphone 79% 89% Facebook June 2013 – MAU and DAU 180m US UK 135m 90m 45m 0m thishe.re | @thishere MAU Total DAU Total MAU Mobile DAU Mobile
    • 2013 Facebook Graph Search Stephen Wolfram releases Facebook Analysis ! #LFW Ja Fe Ma New News Feed thishe.re | @thishere Ap Vine comes to Android, Hashtags to Facebook Ma Yahoo! buys Tumblr Ju Facebook News Feed Algorithm Jy #RoyalBaby Au Desktop Social Media Usage Peaks Twitter Image Previews Se iOS 7 Oc No De $TWTR 41
    • TWITTER LAUNCHES VINE AND FINALLY MAKES VIDEO WORK ON MOBILE
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • FACEBOOK LAUNCHES GRAPH SEARCH AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • ACTUALFACEBOOKGRAPHSEARCHES.TUMBLR.COM
    • Nv De Ja Feb Fe 2013 Ap Ju Jy Au
    • Nv De Ja Feb Fe 2013 Ap Ju Jy Au
    • Nv De Ja Feb Fe 2013 Ap Ju Jy Au
    • Nv De Ja Feb Fe 2013 Ap Ju Jy Au
    • January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • NOTHING HAPPENED IN APRIL
    • WELL, ONE OF US WENT TO JAPAN…
    • YOUTUBE CHANNELS, MORE LIKE TV CHANNELS GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • YOUTUBE CHANNELS, MORE LIKE TV CHANNELS GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • AND SO, YOUTUBE ADVERTISING ADVANCES CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO
 thishe.re | @thishere
    • YAHOO BOUGHT TUMBLR FOR A COOL $1,100,000,000
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • #HASHTAGS COME TO FACEBOOK CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • #ROYALBIRTH - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • #ROYALBIRTH - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
 thishe.re | @thishere
    • FACEBOOK CHANGED ITS ALGORITHM YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
 thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • IOS 7 APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
 + thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • THE BIGGEST CHANGE OF ALL POST-PC
 thishe.re | @thishere 62
    • TWITTER GOES VISUAL thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • WHY DID TWITTER DO THIS?
    • $TWTR WHY DID TWITTER DO THIS?
    • TWITTER FLOATS ON NYSE WITH A VALUATION 22 TIMES SALES thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • SNAPCHAT TURNS DOWN $3BN FROM FACEBOOK AND $4BN FROM GOOGLE. ALLEGEDLY thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • ARE YOU SURE?
    • TWITTER FLOATS ON NYSE WITH A VALUATION 22 TIMES SALES thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
    • RESPONDING TO SNAPCHAT INSTAGRAM AND TWITTER STRIKE BACK Facing down the challenge of visual messaging apps such as Snapchat, WhatsApp, and Messages, last week both Twitter and Instagram released major updates allowing people to send private photo messages. thishe.re | 2013 January @thishereFebruary 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 74 December 2013
    • SO WHAT NOW?
    • IS THERE ROOM FOR SNAPCHAT, PINTEREST, ET AL, OR IS THIS IT?
    • LOVELY Any questions? answers@thishe.re or @thishere thishere.co.uk/clicktoupdate …or find us afterwards. thishe.re | @thishere 78
    • @THISHERE