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Click to Update – September 2013
 

Click to Update – September 2013

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The first in our rolling 12-month roundup of the Social Web, debuted at Shoreditch House.

The first in our rolling 12-month roundup of the Social Web, debuted at Shoreditch House.

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    Click to Update – September 2013 Click to Update – September 2013 Presentation Transcript

    • CLICK TO UPDATE WED SEPTEMBER 18, 2013
    • thishe.re | @thishere A FEW QUICK NOTES… BEFORE WE BEGIN 2 No Q&A – just stop me during the presentation, or come and have a chat afterwards. UPDATE
    • thishe.re | @thishere A FEW QUICK NOTES… BEFORE WE BEGIN 3 thishe.re/ clicktoupdate
    • thishe.re | @thishere IF YOU CAN’T GET YOUR HEAD AROUND THE .RE OR… 4 thishere.co.uk/ clicktoupdate
    • thishe.re | @thishere THIS HERE Jemima Garthwaite | @_jemima WHO ARE WE? XX Tom Szekeres | @tomszekeres JEMIMA| TOM 5
    • thishe.re | @thishere Jemima Garthwaite | @_jemima THIS HERE WHO AM I? XX Tom Szekeres | @tomszekeres JEMIMA| TOM 6
    • WHAT IS THIS ALL ABOUT THEN? thishe.re | @thishere XX BRANDS PEOPLE THIS TALK
    • thishe.re | @thishere WHAT YOU CAN EXPECT BEFORE WE BEGIN 8 Oc Facebook Graph Search #LFW Facebook News Feed Algorithm New News Feed Nv De Ja Fe Ma Ap Ma Ju Jy Au Sept 2013 Desktop Social Media Usage Peaks Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr Stephen Wolfram releases Facebook Analysis #RoyalBaby Instagram breaks on Twitter
    • thishe.re | @thishere WHY ARE WE DOING THIS? BUT FIRST… 9
    • thishe.re | @thishere 12 CHANGE HAPPENS
    • thishe.re | @thishere KEEPING UP IS A FULL TIME JOB 13
    • thishe.re | @thishere 14 FIVE TRENDS OF THE PAST YEAR
    • thishe.re | @thishere 15 CON STR AINE D MED IA
    • thishe.re | @thishere THINKING INSIDE THE BOX CONSTRAINED MEDIA 16 140 Characters 1:1 Ratio Six Seconds Zero Edits 150 Friends
    • thishe.re | @thishere 17 TRANSIENCE
    • thishe.re | @thishere 17 TRANSIENCE
    • thishe.re | @thishere (Almost) none will be in existence the next day. THE MISSION IMPOSSIBLE OF SHARING SNAPCHAT 18 More than 350 million photos a day are shared on Snapchat
    • thishe.re | @thishere (Almost) none will be in existence the next day. THE MISSION IMPOSSIBLE OF SHARING SNAPCHAT 18 More than 350 million photos a day are shared on Snapchat
    • thishe.re | @thishere 19 NTADATIOGMEFREN
    • thishe.re | @thishere 20 DEFRAGMENTATION
    • thishe.re | @thishere GOOGLE GOT ITS ACT TOGETHER 21 Google+
    • thishe.re | @thishere WHO CARES IF YOU’VE GOT SEPARATE ACCOUNTS? BRANDS DOING IT WRONG 22
    • thishe.re | @thishere DOES YOUR SUB-BRAND REALLY DESERVE ITS OWN PROFILE? (SUB-)BRANDS DOING IT WRONG 23
    • thishe.re | @thishere SPEAK WITH A SINGLE VOICE (IN EACH LANGUAGE, NOT EACH COUNTRY) DOING IT RIGHT 24
    • thishe.re | @thishere 25 BATCH. PROCESSING. IS. OUT.
    • thishe.re | @thishere 25 BATCH. PROCESSING. IS. OUT. REAL-TIME MARKETING IS IN.
    • thishe.re | @thishere WARNING 26 THE NEXT CASE STUDY IS MUCH-CITED, AND LEAD TO A SHED-LOAD OF MEDIOCRE COPYCATS. BEWARE OF THE HYPE.
    • 6:30 p.m.
    • 8:38 p.m.
    • 8:48 p.m.
    • thishe.re | @thishere NOT SO GREAT… MEDIOCRE NEWS-JACKING 30
    • thishe.re | @thishere WE CERTAINLY DIDN’T FORGET… RTM GONE WTF 31
    • thishe.re | @thishere AGAIN THE FOUR TRENDS 32 1. Constrained Media 2. Transience 3. Simplification 4. Responsive
    • thishe.re | @thishere WHAT YOU MAY HAVE MISSED IN 2012/13 PREVIOUSLY ON SOCIAL MEDIA… 33
    • thishe.re | @thishere 2012/13 THE LAST YEAR IN SOCIAL 34 Oc Facebook Graph Search #LFW Facebook News Feed Algorithm New News Feed Nv De Ja Fe Ma Ap Ma Ju Jy Au Sept 2013 Desktop Social Media Usage Peaks Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr Stephen Wolfram releases Facebook Analysis #RoyalBaby Instagram breaks on Twitter
    • Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc October 2012
    • thishe.re | @thishere FACEBOOK AND TWITTER START FALLING OUT… INSTAGRAM STOPS PLAYING NICE Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Nov 2012
    • thishe.re | @thishere WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS DESKTOP SOCIAL USAGE PEAKED Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Dec 2012
    • thishe.re | @thishere AND FINALLY MAKES VIDEO WORK ON MOBILE TWITTER LAUNCHES VINE Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Jan 2013
    • thishe.re | @thishere AND FINALLY MAKES VIDEO WORK ON MOBILE TWITTER LAUNCHES VINE Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Jan 2013 Six Seconds Zero Edits
    • thishe.re | @thishere AND BECOMES THE THIRD BIGGEST SEARCH ENGINE FACEBOOK LAUNCHES GRAPH SEARCH Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Feb 2013
    • Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb 2013
    • Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb 2013
    • Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb 2013
    • Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb 2013
    • thishe.re | @thishere A “PERSONALISED NEWSPAPER” FACEBOOK ANNOUNCES NEW NEWS FEED Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March 2013
    • thishe.re | @thishere GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March 2013 May 2013 July 2013
    • thishe.re | @thishere GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March 2013 May 2013 July 2013
    • thishe.re | @thishere FOR A COOL $1,100,000,000 YAHOO BOUGHT TUMBLR Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc May 2013
    • thishe.re | @thishere CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA #HASHTAGS COME TO FACEBOOK Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc June 2013
    • thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc July 2013
    • thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc July 2013
    • thishe.re | @thishere YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY FACEBOOK CHANGED ITS ALGORITHM Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc August 2013
    • thishe.re | @thishere APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO IOS 7 Ja Fe Ma Ap Ma Ju Jy Au SeSept 2013 +
    • thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 54 picture of mobile
    • thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 55 picture of mobile
    • thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 56 picture of mobile
    • thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 57 picture of mobile
    • thishe.re | @thishere LOVELY Any questions? answers@thishe.re @thishere thishere.co.uk/clicktoupdate …or find us at the bar. 58