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Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
Click to Update – April 2014
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Click to Update – April 2014

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Click to Update is our rolling year-in-review for the world in social. We’ve previously presented it at Internet Week Europe, Social Media Week London, and at the BGS Tech and Entrepreneurship Series …

Click to Update is our rolling year-in-review for the world in social. We’ve previously presented it at Internet Week Europe, Social Media Week London, and at the BGS Tech and Entrepreneurship Series at Google Campus. Most recently we returned to where it all started, at Shoreditch House.

Published in: Social Media, Technology
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Transcript

  • 1. CLICK TO UPDATE
 APRIL 2014 THISHE.RE // @THISHERE @SDHMembers
  • 2. ! ! ! ! Q&A
  • 3. ✔QUESTIONS (ANY TIME)
  • 4. thishe.re | @thishere A FEW QUICK NOTES
 BEFORE WE BEGIN 4 thishere.co.uk/ clicktoupdate
  • 5. WHO IS THIS FOR? thishe.re | @thishere XX BRANDS PEOPLE THIS TALK
  • 6. thishe.re | @thishere A YEAR IN REVIEW 6 Facebook News Feed Algorithm Ju Jy Au No Instagram & Twitter hype up photo Messaging Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr #RoyalBaby Se Oc Twitter Image Previews $TWTR De iOS 7 Ma Ja Facebook buys WhatsApp #Trending @RIP Fe Ma Ap One Billion Mobile Users
  • 7. thishe.re | @thishere WHY ARE WE DOING THIS?
 BUT FIRST… 7
  • 8. CHANGE HAPPENS
  • 9. KEEPING UP IS A FULL-TIME JOB
  • 10. KEEPING UP IS A FULL-TIME JOB OUR JOB.
  • 11. A GLOBAL COMMUNITY OF FRIENDS AND STRANGERS ANSWERING ONE SIMPLE QUESTION: WHAT ARE YOU DOING?
  • 12. A QUICK SHOW OF HANDS…
  • 13. thishe.re | @thishere 18 TRENDS OF THE LAST TWELVE MONTHS
  • 14. CROSS DRESSINGSSSS
  • 15. CROSS DRESSINGSS SS
  • 16. TEXT IS ON THE WAIN
  • 17. thishe.re | @thishere On WhatsApp it’s 800m. THE MISSION IMPOSSIBLE OF SHARING
 SNAPCHAT 24 More than 400 million photos/ videos are shared on Snapchat every day
  • 18. thishe.re | @thishere On WhatsApp it’s 800m. THE MISSION IMPOSSIBLE OF SHARING
 SNAPCHAT 24 More than 400 million photos/ videos are shared on Snapchat every day
  • 19. TOTAL EXPERIENCE MANAGEMENT
  • 20. REAL-TIME MARKETING JUMPED THE SHARK
  • 21. BLAME THE BISCUIT
  • 22. 2013
  • 23. #OWNTHEMOMENT?
  • 24. #OWNTHEMOMENT? IT’S PROBABLY TAKEN…
  • 25. thishe.re | @thishere WHAT YOU MAY HAVE MISSED
 PREVIOUSLY ON SOCIAL MEDIA… 35
  • 26. thishe.re | @thishere A YEAR IN REVIEW 36 Facebook News Feed Algorithm Ju Jy Au No Instagram & Twitter hype up photo Messaging Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr #RoyalBaby Se Oc Twitter Image Previews $TWTR De iOS 7 Ma Ja Facebook buys WhatsApp #Trending @RIP Fe Ma Ap Nike Shutters the Fuelband
  • 27. thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 28. thishe.re | @thishere AND CEMENT THEIR DOMINANCE OF SOCIAL MEDIA
 HASHTAGS COME TO FACEBOOK May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 29. thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
 #ROYALBIRTH - 25.3K TWEETS PER MINUTE January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
  • 30. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 #ROYALBABY - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS

  • 31. FACEBOOK CHANGED ITS ALGORITHM May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 32. BIG WHOOP May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 33. thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 SOCIAL BECAME MORE HEAVILY EMBEDDED, AND FLATTER
 IOS 7 SHIPPED +
  • 34. thishe.re | @thishere TWITTER GOES VISUAL May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 35. thishe.re | @thishere TWITTER GOES VISUAL May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 36. WHY DID TWITTER DO THIS?
  • 37. WHY DID TWITTER DO THIS?$TWTR
  • 38. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 39. thishe.re | @thishere WITH A VALUATION 22 TIMES SALES TWITTER FLOATS ON NYSE May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 40. thishe.re | @thishere AND $4BN FROM GOOGLE. ALLEGEDLY SNAPCHAT TURNS DOWN $3BN FROM FB May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 41. ARE YOU SURE EVAN?
  • 42. thishe.re | @thishere WITH A VALUATION 22 TIMES SALES TWITTER FLOATS ON NYSE January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 43. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 44. thishe.re | @thishere FOR 11.4 BILLION QUID FACEBOOK BUYS WHATSAPP 69May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 $19,000,000,000
  • 45. $2,000,000,000
  • 46. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 @RIP? #GONETOOSOON?
  • 47. thishe.re | @thishere FACEBOOK PASSES 1 BILLION MOBILE USERS 80May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
  • 48. thishe.re | @thishere FACEBOOK PASSES 1 BILLION MOBILE USERS 81 €May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 AND HAS APPLIED FOR A LICENCE TO CREATE E-MONEY…
  • 49. thishe.re | @thishere LOVELY Any questions? answers@thishe.re or @thishere thishere.co.uk/clicktoupdate …or find us afterwards. 82
  • 50. @THISHERE

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