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Super-sizing the app economy by extending it beyond the iPhone

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Presented by Chris Dury (VP Product, GetJar) at DiscoveryBeat on December 8, 2009. …

Presented by Chris Dury (VP Product, GetJar) at DiscoveryBeat on December 8, 2009.

Giant app businesses grew on the Facebook platform but so far the iPhone hasn’t produced a single Zynga-like success. So what is needed to super-size the mobile app economy? Dury will talk about the key ingredients of successful platforms in the app economy: scale, discovery, and payments. GetJar operates the world’s largest independent mobile app store.

Published in: Technology, Business

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Transcript

  • 1. Super-sizing the app Economy
    Free apps and games for any phone at getjar.com
  • 2. Super-sizing the App Economy
    Flash is not new. Mobile is not new. Why are apps so hot?
    Economics of software companies
    What did the App Economy change?
    Discovery – lower acquisition cost
    Payments – more revenue per user
    Reach – adding up the pennies
    2
    Unit: Revenue per User - Cost of Acquisition = Profit per User
    Scale: Monthly Profits / Monthly Acquisition Costs = Growth Rate
  • 3. Facebook
    3
    Any internet user. 70% outside US.
    Reach
    Promotion
    Viral
    Discovery
    Payments
    Many countries, many segments
  • 4. Facebook results
    4
    350 million users
    350,000 apps
    $1B+ economy
  • 5. Apple iPhone
    5
    Reach
    High-end phone consumers. >50% in US.
    $$ Marketing
    Discovery
    Payments
    Retail and credit card
  • 6. iPhone results
    6
    50 million users
    100,000 apps
    $0.5B+ economy
  • 7. GetJar
    7
    Reach
    Any phone, anywhere
    Promotion
    Viral
    Discovery
    BlackBerry
    Nokia
    Android
    Payments
    Global, mobile. Coming soon.
  • 8. GetJar results
    8
    15 million users
    50,000 apps
    Payments soon
  • 9. App Store Contenders
    9
  • 10. Summary
    Reach, discovery, and payments drive the App Economy.
    Facebook and iPhone have figured it out for their audiences.
    GetJar opens the App Economy on the other 3B+ phones.
    10
    Thanks! Chris Dury, VP Product. chris@getjar.com