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Building Social Games: Games at the Speed of Light
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Building Social Games: Games at the Speed of Light

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Presentered by Bill Mooney (VP, Zynga; GM, FarmVille) at DiscoveryBeat on December 8, 2009. …

Presentered by Bill Mooney (VP, Zynga; GM, FarmVille) at DiscoveryBeat on December 8, 2009.

The social gaming market is exploding- viral propagation across the world, low barriers to entry which create agile competitors, and a rapidly changing and imperfectly understood marketplace. Bill Mooney walks through key learnings from his time making Zynga franchises Mafia Wars and FarmVille.

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    http://farmvilleriches.com/
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  • 1. Connecting the World Through Games
    • 200+ million monthly active users
    • 100+ million UNIQUE monthly active users
    • 65+ million daily active users
    • 6 of the top 10 games on Facebook
    • FarmVille – 70+ million monthly users
    • Mafia Wars – 27+ million monthly users
    • FishVille – 24+ million monthly users
    • YoVille has over 19 million residents
    • Café World is 2 nd biggest game on Facebook
    • PetVille launched last week – 2+ million users
    Bill Mooney VP, Zynga & GM, FarmVille

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