Cooperatives in Spain need to adapt their strategies and their organization structure to an ever
more dynamic economic environment in order to remain competitive (Gallizo, Montegut,
Saladrigues, 2007). From their beginning agricultural cooperatives in Spain where planned or
at least closely supervised by state intervention and often understood as a further extension of
the government institutions. This brought cooperatives in between the frontiers of political
interests and the real market demand. In this project, quality of stakeholder relationship is
strategically improved in order to close this gap and improve overall shareholder value shifting
from a product centred to stakeholder focused management.