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Wine Conversation 081209
 

Wine Conversation 081209

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A presentation to London Bloggers about winery blogs online

A presentation to London Bloggers about winery blogs online

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    Wine Conversation 081209 Wine Conversation 081209 Presentation Transcript

    • A Wine Conversation with London Bloggers 9th December, 2008
      • Why Social Media & Wine?
      • Social Media
      • “ Multiple platforms that allow and encourage ongoing conversations between passionate, like-minded individuals built on trust, connections and fun”
      • “ A space for social objects to develop their personalities through interaction”
      • Characteristics of Wine
      • Global
      • Social
      • Fragmented
      • Empower the consumer!
      • 50,000+ Wine Brands
      • 1,000 Wine Blogs
      • But only 4 major UK ‘retailers’
      • Wineries can use Social Media to Differentiate and build their Personality
      • Variety of Winery Blogs
      • Technical
      • Marketing
      • Conversational
      • Educational
      • Some examples:
      • Casavides :: casavides .com
      • Cortes de Cima :: cortesdecima .com
      • Poggio Argentiera :: poggioargentiera .com
      • Quevedo Port :: quevedoportwine .com
      • [Sherry] :: catavino .net/category/sherry
      • Thirst for Rioja :: thirstforrioja .co. uk
      • Tintoralba :: tintoralba .com
      • Winzerblog :: winzerblog .de
      • You should also check out: wineblogger .info
      • So, what should we be trying to do together?
      • Break out of the Bubble!
      • Share the love of wine
      • Celebrate diversity
      • Not all wine makes it to supermarket shelves!
      • A CALL TO ACTION
      • Taste these wines!
      • Learn about their personality through their blogs
      • Share the experience!
      • Share the love!
      • If you need it, here are two incentives …
      • 1. Take a bottle home tonight
      • Taste the wines and post a thought to twitter NOW including #ttl
      • 3 posts chosen at random take a bottle home
      • 2. Win a case of wine for home
      • Post your thoughts on the wines or winery blogs on your blog (with links) and ping wineconversation.com
      • 1 draw entry for every wine/winery mentioned
      • 1 case of 6 bottles of Dinastia Vivanco Crianza (delivered to you) to be won
      • Draw takes place 21.12.2008 so post soon!