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Wine Conversation 081209
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Wine Conversation 081209

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A presentation to London Bloggers about winery blogs online

A presentation to London Bloggers about winery blogs online

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  • 1. A Wine Conversation with London Bloggers 9th December, 2008
  • 2.
    • Why Social Media & Wine?
  • 3.
    • Social Media
    • “ Multiple platforms that allow and encourage ongoing conversations between passionate, like-minded individuals built on trust, connections and fun”
    • “ A space for social objects to develop their personalities through interaction”
  • 4.
    • Characteristics of Wine
    • Global
    • Social
    • Fragmented
  • 5.
    • Empower the consumer!
  • 6.
    • 50,000+ Wine Brands
    • 1,000 Wine Blogs
    • But only 4 major UK ‘retailers’
  • 7.
    • Wineries can use Social Media to Differentiate and build their Personality
  • 8.
    • Variety of Winery Blogs
    • Technical
    • Marketing
    • Conversational
    • Educational
  • 9.
    • Some examples:
    • Casavides :: casavides .com
    • Cortes de Cima :: cortesdecima .com
    • Poggio Argentiera :: poggioargentiera .com
    • Quevedo Port :: quevedoportwine .com
    • [Sherry] :: catavino .net/category/sherry
    • Thirst for Rioja :: thirstforrioja .co. uk
    • Tintoralba :: tintoralba .com
    • Winzerblog :: winzerblog .de
    • You should also check out: wineblogger .info
  • 10.
    • So, what should we be trying to do together?
  • 11.
    • Break out of the Bubble!
  • 12.
    • Share the love of wine
  • 13.
    • Celebrate diversity
  • 14.
    • Not all wine makes it to supermarket shelves!
  • 15.
    • A CALL TO ACTION
  • 16.
    • Taste these wines!
    • Learn about their personality through their blogs
  • 17.
    • Share the experience!
  • 18.
    • Share the love!
  • 19.
    • If you need it, here are two incentives …
  • 20.
    • 1. Take a bottle home tonight
    • Taste the wines and post a thought to twitter NOW including #ttl
    • 3 posts chosen at random take a bottle home
  • 21.
    • 2. Win a case of wine for home
    • Post your thoughts on the wines or winery blogs on your blog (with links) and ping wineconversation.com
    • 1 draw entry for every wine/winery mentioned
    • 1 case of 6 bottles of Dinastia Vivanco Crianza (delivered to you) to be won
    • Draw takes place 21.12.2008 so post soon!

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