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Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
Wine Conversation 081209
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Wine Conversation 081209

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A presentation to London Bloggers about winery blogs online

A presentation to London Bloggers about winery blogs online

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  • 1. A Wine Conversation with London Bloggers 9th December, 2008
  • 2.
    • Why Social Media & Wine?
  • 3.
    • Social Media
    • “ Multiple platforms that allow and encourage ongoing conversations between passionate, like-minded individuals built on trust, connections and fun”
    • “ A space for social objects to develop their personalities through interaction”
  • 4.
    • Characteristics of Wine
    • Global
    • Social
    • Fragmented
  • 5.
    • Empower the consumer!
  • 6.
    • 50,000+ Wine Brands
    • 1,000 Wine Blogs
    • But only 4 major UK ‘retailers’
  • 7.
    • Wineries can use Social Media to Differentiate and build their Personality
  • 8.
    • Variety of Winery Blogs
    • Technical
    • Marketing
    • Conversational
    • Educational
  • 9.
    • Some examples:
    • Casavides :: casavides .com
    • Cortes de Cima :: cortesdecima .com
    • Poggio Argentiera :: poggioargentiera .com
    • Quevedo Port :: quevedoportwine .com
    • [Sherry] :: catavino .net/category/sherry
    • Thirst for Rioja :: thirstforrioja .co. uk
    • Tintoralba :: tintoralba .com
    • Winzerblog :: winzerblog .de
    • You should also check out: wineblogger .info
  • 10.
    • So, what should we be trying to do together?
  • 11.
    • Break out of the Bubble!
  • 12.
    • Share the love of wine
  • 13.
    • Celebrate diversity
  • 14.
    • Not all wine makes it to supermarket shelves!
  • 15.
    • A CALL TO ACTION
  • 16.
    • Taste these wines!
    • Learn about their personality through their blogs
  • 17.
    • Share the experience!
  • 18.
    • Share the love!
  • 19.
    • If you need it, here are two incentives …
  • 20.
    • 1. Take a bottle home tonight
    • Taste the wines and post a thought to twitter NOW including #ttl
    • 3 posts chosen at random take a bottle home
  • 21.
    • 2. Win a case of wine for home
    • Post your thoughts on the wines or winery blogs on your blog (with links) and ping wineconversation.com
    • 1 draw entry for every wine/winery mentioned
    • 1 case of 6 bottles of Dinastia Vivanco Crianza (delivered to you) to be won
    • Draw takes place 21.12.2008 so post soon!

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