Social Media and the Retail Industry

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Social Media and the Retail Industry from Third Team Media

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Social Media and the Retail Industry

  1. 1. Social Media and the Retail Industry APRIL 2014 The Outlets At Pueblo Verde
  2. 2. Shopping and Social Media Shopping, once considered as a recreational activity in the last decade, is now considered to be a consumer behavior that can both be done online and offline.
  3. 3. Shopping and Social Media Thanks to social media, the venue for trade and barter is no longer strictly confined within a shopping mall but is already an activity that can be done in the comforts of one’s home.
  4. 4. Shopping and Social Media
  5. 5. Shopping and Social Media At the tip of our fingers, we get access to millions of products and services to choose from, allowing for empowered choices on the part of the consumers.
  6. 6. Shopping and Social Media It is really important for players in the retail industry to make themselves relevant by being visible and active in social media.
  7. 7. Shopping and Social Media
  8. 8. Shopping and Social Media The new generation of consumers are said to be always connected to their networks in social media that shunning away from this space will get your brand nowhere in the next three years.
  9. 9. Social Media for the Retail Industry It is not just a matter of pushing your products and services online but social media should be a top marketing channel to drive for market share.
  10. 10. Social Media for the Retail Industry 1. Efficiency in reaching target market (which translates to cost savings) Social media platforms have the ability to reach your intended market given a set parameter of mixed demographics.
  11. 11. Social Media for the Retail Industry
  12. 12. Social Media for the Retail Industry
  13. 13. Social Media for the Retail Industry
  14. 14. Social Media for the Retail Industry
  15. 15. Social Media for the Retail Industry 2. Higher customer engagement Customer engagement is the game changer.
  16. 16. Social Media for the Retail Industry
  17. 17. Social Media for the Retail Industry
  18. 18. Social Media for the Retail Industry
  19. 19. Social Media for the Retail Industry 3. Solicitation of direct feedback  Keeps you on top of how you can further improve your services or offerings  Informs you if your marketing strategies are working or not  A data mine to know more your customers – like what they want and when they need it
  20. 20. Social Media for the Retail Industry
  21. 21. Social Media for the Retail Industry
  22. 22. Social Media for the Retail Industry 3. Easier promotion of exclusive deals You can push your exclusive deals to your followers in a post or a tweet.
  23. 23. Social Media for the Retail Industry
  24. 24. Social Media for the Retail Industry
  25. 25. Social Media for the Retail Industry
  26. 26. Social Media for the Retail Industry Retail industry players should be conscientious enough to ensure that they get to measure the success of these initiatives. This will keep them ahead of the game and give them an advantage of having an engaged brand following in the retail market.
  27. 27. Social Media for the Retail Industry
  28. 28. Thank you Questions, Comments, Suggestions?
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