Upgrade
Your Thinking
in Downgraded Times

zeitgeist
noun [in sing. ]
the defining spirit or mood of a particular
period of history as shown by the ideas
and beliefs of the time : the story captured the
zeitgeist of the late 1960s.
ORIGIN mid 19th cent.: from German Zeitgeist, from Zeit ‘time’ +
Geist ‘spirit.’

BBQ human capital = key asset

Darwin 2.0 luxury lamb

Full Force Forward / Back to Basics

Need To Know Where Next thinking for a change

Think About Zeitgeist things are amazing

riptide
noun
another term for rip current .
• figurative an experience of conflicting psychological
forces.

1.0 Spot
2.0 Feel
3.0 Position

1.0 Spot

83%
73%
Value
For Money

56%
Trust and
Confidence

100%
Happiness

happiness
noun
ORIGIN Middle English (in the sense
[lucky] ): from the noun hap + -y 1

Harvard Business Review
Wired
Fast Thinking
Monocle
2.0 Feel

3.0 Position
Personal
Branding

Change Does Not Care think or sink

Personal Brand Is In Your Brain ... so start using it

right brain / right of way
Trend

Bra(i)nd You Quadrant
profound
Map Aspirational
Speak KPI Language
Drivers of Boss
disconnected connected
Connect
Outsource or
Handwritten Cards
Computerize
Technical Functions
trivial

what would
they miss?

what would
they miss?

what would
they miss?

Zeitgeist Landmarks
Version Thinking 1.0 Thinking 2.0 Thinking 3.0
Eras 1990-2000 2000-2010 2010-2020
Webolution Web 1.0 Web 2.0 Web 3.0
Brain Design Left Right Rewired
Quality Defunct Dys/functional Funky

think this: ‘and / also’
do this: prepare your next
presentation from a rewired /
wholebrained perspective
visit this: www.ted.com

33% in top quartile
10% back after 5 yrs
15% today’s top quartile
McKinsey
+ Boston
Consulting

Full Force Forward / Back to Basics

LESSONS FROM GRANDA INGRID’S SCHOOL OF
ECONOMICS
1. freeze everything
2. grow your own vegetables
3. share the bath-water
4. catch public transport
5. goget carshare

LESSONS FROM GRANDA INGRID’S SCHOOL OF
ECONOMICS
1. Root Out Long-Standing Activities That Add Little
Value
2. Revitalize Customer Retention Schemes
3. Marketing Spend Toward Immediate Revenue
Generation
4. More Generous Financial Terms For Higher Price
5. Unbundle Services
6. Subscription Prizing

Book Flights in Advance
Open Source /
Negotiate Terms
Freeware
GoToMeeting / Skype
Telecommuting
Social Networking
GoGet
Balance Carshare
Transfers
Some Practical Ideas
for Cutting Bad Fats

Google
Shakespeare
Mozart
Miles Davis
Piet Mondrian
iPhone
Working within Constraints

What is your best personal branding
tip for recession-proofing your
business brains?
Crowdsource

chutzpah ŏ ŏ
(also chutzpa or hutzpah or hutzpa)
noun informal
shameless audacity; impudence.
ORIGIN late 19th cent.: Yiddish, from Aramaic ḥu ṣpā.

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Thinque Funky:
Upgrade Your Thinking in
Downgraded Times
by Anders Sorman-Nilsson