Thinking in 2009.
* This keynote offer is valid for a keynote at a conference in Australia or New Zealand in the 2009/10
financial year, and excludes travel, accommodation, transfers and associated costs.
** Keynote Retail Value $ 6000 plus GST
For speaking, training and coaching enquiries please call
www.thinque.com.au ph. +61 2 8006 2196 fx. +61 2 8456 5706
8/50-54 Ann St, Surry Hills NSW 2010 Australia
+61 2 8006 2196 or email us on info@thinque.com.au
info@thinque.com.au ABN 20 117 180 935

Generation Mix 2.0
by Anders Sorman-Nilsson

The world has changed gen y is the bloodstream

Your brain is the killer app BBQ

Darwin 2.0 hyperlinked but virtual

Leadership =
Profound Connection +
Personal Brand

to profoundly connect with staff
you need to get inside their brains
fear
frustration
desire

to profoundly connect with staff
you need to get inside their brains
fear
frustration
desire think for a moment....

riptide
noun
another term for rip current .
• figurative an experience of conflicting psychological
forces.

1.0 Spot
2.0 Feel
3.0 Position

Zeitgeist think or sink

Trend appeal to illogique

It’s not about extremes anymore...

What about GFC? recession they had to have

Not astrology change management issue

Mapping Your Brain Trust
factual
quantitative
A D imaginative
artistic
critical intuitive
rational holistic
mathematical synthesiser
logical simultaneous
analytical spatial
6
16
14 9 10
5 15 1
2
4
3 17 18
13
8
11
21
7 19
20
12
conservative emotional
controlled musical
sequential spiritual
detailed symbolic
dominant intuitive
speaker
reader B C talker
reader

happiness
noun
ORIGIN Middle English (in the sense
[lucky] ): from the noun hap + -y 1

Generation gap not full story a bit of gen y in all of us...

comparative
born age population % of population
glance
builders before 1946 63+ 3.5m 17%
boomers 1946-64 45-62 5.3m 26%
generation x 1965-1978 31-44 4.4m 21.5%
generation y 1979-1994 15-30 4.2m 20.5%
generation z 1995-2009 under 15 3.1m 15%
Awareness is not a strategy

Sharing Facebook
MySpace
Technological Natives
Blogs Openness
Interactivity
Wikis
Web 2.0 Globalised
Social Networks
Gen Y2K
your biggest client / employment group by 2020...

92% 76% 74%
99% 73% 33%
42% 70% 20%
83% 63% 14%
91% 83% 73%

Brand Is In Your Brain ... so start using it

The Three Es

Golden Rule is Defunct pay packet is not engagement

Provide a tribal cause at work
Incubate and invest in talent
Boost your emotional intelligence
Leading Talent

GPS found in translation

Bra(i)nd You Quadrant
profound
disconnected connected
trivial

Bra(i)nd You Quadrant
profound
Potential for
Potential For Bonus International
Short-Term Incentives Experiences
Top 25% Starting Salary Flexible Working
Arrangements
disconnected connected
13% super Your Voice
contribution Coaching
Salary Sacrifices for Health/Lifestyle
Vehicles Maternity/Paternity
Leave
trivial

Winnie the Pooh transition to something new

Thinking in 2009.
* This keynote offer is valid for a keynote at a conference in Australia or New Zealand in the 2009/10
financial year, and excludes travel, accommodation, transfers and associated costs.
** Keynote Retail Value $ 6000 plus GST
For speaking, training and coaching enquiries please call
www.thinque.com.au ph. +61 2 8006 2196 fx. +61 2 8456 5706
8/50-54 Ann St, Surry Hills NSW 2010 Australia
+61 2 8006 2196 or email us on info@thinque.com.au
info@thinque.com.au ABN 20 117 180 935