iMediaconnection Brand Summit

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    iMediaconnection Brand Summit - Presentation Transcript

    1. Thinking in 2009. * This keynote offer is valid for a keynote at a conference in Australia or New Zealand in the 2009/10 financial year, and excludes travel, accommodation, transfers and associated costs. ** Keynote Retail Value $ 6000 plus GST For speaking, training and coaching enquiries please call www.thinque.com.au ph. +61 2 8006 2196 fx. +61 2 8456 5706 8/50-54 Ann St, Surry Hills NSW 2010 Australia +61 2 8006 2196 or email us on info@thinque.com.au info@thinque.com.au ABN 20 117 180 935
    2. Strategic Foresight: goal-setting and goal-getting using NLP 2.0 / Funky Thinking
    3. The world has changed ...and it’s a little out of whack
    4. Your brain is the killer app wilder, whackier, funkier
    5. Expectations?
    6. Avoiding Prematurities 1. Premature evaluation 2. Premature closure 3. Premature evacuation 4. Premature relocation 5. Premature understanding
    7. mindmap notes so u don’t have 2 read ‘em
    8. Neuro Linguistic Programming
    9. What is NLP? 1. neuro-linguistic programming - covers neuro (your brain), linguistics (your language), and programming (your internal models of the world which you think of as reality) 2. an advanced communication methodology 3. the art and science of producing desired results 4. a synthesis of psychology, management and linguistic ideas 5. street-smart psychology
    10. Goal-Setting and Goal-Getting
    11. Vision v Board internal
    12. Finnegan Gets It goal-setting = think different
    13. It’s not about extremes anymore...
    14. Emotional Intelligence Leadership effectiveness (r = .60, 36%) Sales performance (r = .48, 23%) Employee engagement (r = .47, 22%) Absenteeism (r = -.54, 29%) Job satisfaction (r = .49, 24%) Occupational stress (r = -.43, 19%) Innovation (r =.35, 12%) Teamwork effectiveness (r = .38, 14%)
    15. Business Card Draw
    16. What is NLP (neuro-lingustic programming)? • a do with process • street-smart psychology • an attitude and a methodology that leaves behind a trail of techniques • the study of subjective experience and how it affects our behaviour • a realisation that our words do not describe the world we live in, but that they determine the world we live in
    17. Spam Filters golden rule is defunct
    18. NLP model of communication
    19. NLP model of communication V A Ad K O G the words we use to label our experience
    20. Chapter I Executive Summary CONTEXT | META | STRATEGIC | PICTURE | FRAME THINKING 1.0 THINKING 2.0 THINKING 3.0 Metaphor The Thinque Funky Model is like a GPS DEFUNCT DYS/FUNCTIONAL FUNKY framework that you need to successfully 1990-2000 2000-2010 2010-2020 navigate the current and future business landscapes. WEB 1.0 WEB 2.0 WEB 3.0 Statement: The world has changed - and it’s a little out of whack. Explanation: You and the people in your organisation must upgrade your thinking in order to master this new age. The design of your thinking determines all of your results in this whacky world, and the wilder, whackier and funkier you’re thinking, the better positioned you are for success. This manifesto maps the three prevalent thinking versions currently operating in the world, and enables you to upgrade your thinking so that your mental GPS is programmed to avoid traffic jams, potholes, and dead-ends, and instead move you into the overtaking lane. Main sources Main Case Studies Main Design Inspiration TED.com Firms of Endearment A synthesis of: by Sisodia, Sheth, Harvard Business and Wolfe Moleskine Diary Review Funky Business by Bookbinders Design Monocle Ridderstrale and Nordstrom Ideboken by Haren Wired A Whole New Mind by Ted.com Fast Thinking Pink Le Cool Trendwatching.com Peak by Conley Positioning Matrix WGSN The Whole Brain by Church Business Book by Smart Company Herrmann Content I Matter I Executable I Stuff I Detail I Story I Case Study I Statistics I Research I Example I Process I Steps
    21. future thinking trend spotting report
    22. Principles for Success Know Your Outcome Take Action Have Sensory Acuity Have Behavioural Flexibility Operate From A Physiology/Psychology Of Excellence
    23. Focus • What are you typing into your search engine?
    24. CREATE Concise Realistic Ecological As If Now Timed End Step
    25. Obstacles
    26. It is now XX/YY/ZZZZ, and I am now/ I have now (evidence procedure) + Visualisation x Action = Achievement of Goal
    27. It is now XX/YY/ZZZZ, and I am now/ I have now (evidence procedure) + Visualisation x Action = Achievement of Goal
    28. backchannel and twitter your goals #imbs
    29. Through time/ In time “In time” because it goes into person. “Through time” because it goes through person.
    30. Timeline elicitation
    31. inspiration divine guidance stirring intuition aspiration inspiration breathing in brainchild inspire inhalation idea thought NOUNS inspiration arousal of the mind to special unusual activity or creativity
    32. Steps for putting a single goal in your future 1. Be sure the goal is stated so it is CREATEive 2. Get to the last step. 3. Make an internal representation of the last step. 4. Step into the internal representation. 5. Adjust the qualities. 6. Step out of the internal representation.
    33. Steps for putting a single goal in your future 7. Take the internal representation and float above now. 8. Energise the internal representation with four deep breaths 9. Float out into the future. 10. Insert the internal representation into the timeline. 11. Notice the events between then and now re-evaluate themselves to support your goal. 12. Float back to now and come back into your body
    34. Visualisation Guidance inspired innovation
    35. Your Goal GPS
    36. Your Goal GPS
    37. Commit to Action what’s the one thing?
    38. Anxiety
    39. for free trendreports, strategic foresights and creativity tips follow: twitter.com/funkythinker
    40. Invitation to Buy @ Brand Summit Specials
    41. Thinking in 2009. * This keynote offer is valid for a keynote at a conference in Australia or New Zealand in the 2009/10 financial year, and excludes travel, accommodation, transfers and associated costs. ** Keynote Retail Value $ 6000 plus GST For speaking, training and coaching enquiries please call www.thinque.com.au ph. +61 2 8006 2196 fx. +61 2 8456 5706 8/50-54 Ann St, Surry Hills NSW 2010 Australia +61 2 8006 2196 or email us on info@thinque.com.au info@thinque.com.au ABN 20 117 180 935

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