For guest speaking
enquiries, please email
sales@thinque.com.au or call
+61 2 8006 2196

Gen Y 2.0:
from awareness to
funky solutions
by Anders Sorman-Nilsson

The world has changed gen y is the bloodstream

Your brain is the killer app wilder, whackier, funkier

Darwin 2.0 challenge dogma

Thinking is the F-Word ultimate in change management

Full Force Forward / Back to Basics

riptide
noun
another term for rip current .
• figurative an experience of conflicting psychological
forces.

Change Does Not Care think or sink

appeal to illogique
Trend

It’s not about extremes anymore...

Mapping Your Brain Trust
A D
factual imaginative
quantitative artistic
critical intuitive
rational holistic
mathematical synthesiser
logical simultaneous
analytical spatial
6
16
14 9 10
1
5 15
2
4
17 18
3
13
8
11
21
7 19
20
12
conservative emotional
controlled musical
sequential spiritual
detailed symbolic
dominant intuitive
B C
speaker talker
reader reader

Percentage Shareholder Return on Investment
S&P 500 Good to Great FoE/ Funkstars
Funkstar Companies Purr Source: Firms of Endearment, 2007 (data until June 2006)
Business Case

The Gen Y 2.0 Lime Green Paper:
from awareness
to funky solutions
An interactive system to attract,
engage and retain Gen Y talent in
a world that is a little out of whack
Anders Sorman-Nilsson
Not astrology change management issue

happiness
noun
ORIGIN Middle English (in the sense
[lucky] ): from the noun hap + -y 1

Thinking Thinking Thinking
1.0 2.0 3.0
left brained right brained rewired
Legal Industry

Generation gap not full story latest diversity issue

comparative
born age population % of population
glance
builders before 1946 63+ 3.5m 17%
boomers 1946-64 45-62 5.3m 26%
generation x 1965-1978 31-44 4.4m 21.5%
generation y 1979-1994 15-30 4.2m 20.5%
generation z 1995-2009 under 15 3.1m 15%
Awareness is not a strategy

Sharing Facebook
MySpace
Technological Natives
Blogs Openness
Interactivity
Wikis
Globalised
Web 2.0
Social Networks
Gen Y2K
your biggest client / employment group by 2020...

99% 73% 33%
42% 70% 20%
83% 63% 14%
91% 83% 73%

multimedia
multicultural
multimodal
multilingual
multitalented
multitasking
Multi Zeitgeist

Brand Is In Your Brain get inside their brains

to profoundly connect you need to get inside their brains
fear
frustration
desire

to profoundly connect you need to get inside their brains
fear
frustration
desire

Golden Rule is Defunct unique

GPS found in translation

Bra(i)nd You Quadrant
profound
Career Boost
Intranet
Fun
Academic Prowess
Future Path
Pastoral Care
Diverse Talents
Good Degree
Specialist Tutors
Library
disconnected connected
Sports
3 Meals a Day
Social Calendar
Bed
Culture
Security
Network
Convenience
Friendship
Location
trivial

The Cultural Custodians Of The Tribe
profound
disconnected connected
trivial

The Cultural Custodians Of The Tribe
profound
disconnected connected
trivial

The Cultural Custodians Of The Tribe
profound
disconnected connected
trivial

Bra(i)nd You Quadrant
profound
Events Transition
Communications Social Network 2.0
Multimedia Tolerance & Diversity
Alumni Engagement Personal Development
History Connected Pathways
disconnected connected
Database Mentoring
Alumni Spirit Awards
Recognition Gap Year
Opt-Out Clause YouTube/FB ‘Day In Life’
Wotif.com Tribe
trivial

what one breakthrough thing could
you do to profoundly connect with
your Gen Y students?

what one breakthrough thing could
you do to profoundly connect with
your Gen Y students?

Winnie the Pooh think different

Thinque Funky:
Upgrade Your Thinking
by Anders Sorman-Nilsson
available for pre-orders now on:
www.thinquefunky.com