Generation Mix 2.0:
Full Force Forward
Back to Basics
by Anders Sorman-Nilsson

The world has changed gen y is the bloodstream

Your brain is the killer app BBQ

Finnegan Gets It profound connection

Communication =
Profound Connection +
Personal Brand

to profoundly connect with clients/staff
you need to get inside their brains
fear
frustration
desire

to profoundly connect with clients/staff
you need to get inside their brains
fear
frustration
desire think for a moment....

Brand Is In Your Brain ... so start using it

they know my name and greet me
I am visually happy with results and haircut is practical
amazing and generous head massage
no water in my ears, thank you very much
they listen to me
they educate me about hair and tell me about trends
great magazines
relaxed environment with attention to detail
tax deductible conversations
...and it’s my lipstick
a fMRI Scan of my hair brain...

riptide
noun
another term for rip current .
• figurative an experience of conflicting psychological
forces.

1.0 Spot
2.0 Feel
3.0 Position

Zeitgeist think or sink

Full Force Forward back to basics

full force forward / back to basics

Chapter X - Not Astrology change management issue

happiness
noun
ORIGIN Middle English (in the sense
[lucky] ): from the noun hap + -y 1

Generation gap not full story a bit of gen y in all of us...

comparative
born age population % of population
glance
builders before 1946 63+ 3.5m 17%
boomers 1946-64 45-62 5.3m 26%
generation x 1965-1978 31-44 4.4m 21.5%
generation y 1979-1994 15-30 4.2m 20.5%
generation z 1995-2009 under 15 3.1m 15%
Awareness is not a strategy

Sharing Facebook
MySpace
Technological Natives
Blogs Openness
Interactivity
Wikis
Web 2.0 Globalised
Social Networks
Gen Y2K
your biggest client / employment group by 2020...

92% 76% 74%
99% 73% 33%
42% 70% 20%
83% 63% 14%
91% 83% 73%

What about GFC? recession they had to have

Golden Rule is Defunct mental spam filters

GPS navigating flexibly

Bra(i)nd You Quadrant
profound
disconnected connected
trivial

Bra(i)nd You Quadrant
profound
disconnected connected
trivial

1. Bra(i)nd You Quadrant 4.
profound
Product Range Facebook + Web
Point of Purchase Holistic Experience
Common Courtesy Outstanding Service
disconnected connected
Stop Wastage Listen to Client
Utilise Existing Stock Align Staff Promotions
Effectivise Database Educate/Mentor
trivial
2. 3.

back to basics - tell a story...

only back to basics not good enough...

Surry Hills and City of Villages ... regional advantage

100 million hits...

Case Studies of Compassion

What would
they miss?

What would
they miss?

3.75 Tips for Upgrading Your Thinking
remember that fear is never good decision vantage point
notice what everyone else is doing and do the opposite
think full force forward / back to basics
learn success lessons from those who’ve been there before

what will you do in the next 30 days
to go full force forward and back to
basics?

what will you do in the next 30 days
to go full force forward and back to
basics?

Winnie the Pooh transition to something new

future
thinking
trend spotting report

The Gen Y 2.0 Lime Green Paper:
from awareness
to funky solutions
An interactive system to attract,
engage and retain Gen Y talent in
a world that is a little out of whack
Anders Sorman-Nilsson
Bloodstream of Change ultimate in brain gymnastics