Social Media Marketing Made Simple

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Social Media Marketing Made Simple

  1. 1. © 2014 SOCIAL MEDIA MARKETING MADE SIMPLE
  2. 2. © 2014 Shayne Spencer President Think Work Media picture here 2 email: Facebook.com/thinkworkmedia Twitter.com/thinkworkmedia Linkedin.com/shaynejspencer
  3. 3. © 2014 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Send personalized email newsletters and expand your audience with our list-building tools. Manage your events online: send invites, create an event homepage, and promote registration. Turn fans into customers with coupons, downloads, and contest on Facebook and get new likes and email sign-ups. Reward loyal customers with shareable local deals and capture contact info every time you sell. Get found by millions online and manage your business info across the web, all from one place. Transform your communications into conversations with online surveys and polls. Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey
  4. 4. © 2014 agenda • why use social media? • what’s right for my business? • what do I do next? 4
  5. 5. © 2014 Facebook LinkedIn InstagramTwitter Pinterest 5 why use social media? Google+
  6. 6. © 2014 social media is the new word-of-mouth 6 social media marketing leads to… • new customers • repeat business • referrals
  7. 7. © 2014 social media endorsements = ROI 7 Source: Hubspot, January 2012 likelihood of purchase when referred by social media more likely if not referred more likely if referred 71% 7%
  8. 8. © 2014 © dennis nations 2011 concerns? you’re not alone… social media looks really interesting, but… I’ll never have millions of customers… using new marketing tools sound great, but… I will never write thought leadership articles…. reading what’s being said sounds useful, but… I’ll never have a dedicated staff to do it right… I hear about new tools and networks everyday, but… I just don’t have the time to stay current… 8
  9. 9. © 2014 what you do have is powerful… loyal, happy customers an excellent customer experience interesting and important things to say! © dennis nations 2011 9
  10. 10. © 2014 your contacts want to keep in touch, but on their terms 10 add social icons to email campaigns to define your audience’s preferred channels discover preferred channels 10
  11. 11. © 2014 Facebook LinkedIn InstagramTwitter Pinterest what’s right for my business? 11 Google+
  12. 12. © 2014 1,000,100,000 active users 522,000,000 daily users why create a business page? 12 Source: Facebook
  13. 13. © 2014 tips for your business page  post relevant content: comments, photos, videos  use your page to help answer fan questions  have fun!  make settings public so customers and prospects can find you  use as an alternate landing page for your email  add an email signup form right on your Facebook page 13
  14. 14. © 2014 post + video = 100% more engagement GOT PICS? post + picture = 120% more engagement post + photo album = 180% more engagement 14 Source: Facebook, “Best Practices for your Page and media strategy” (March 2012) 38%
  15. 15. © 2014 15 how can Facebook help your business?  drive traffic to your website  customer service  engagement  reviews/word of mouth
  16. 16. © 2014 16
  17. 17. © 2014 288,000,000 active users 88% follow at least one brand should I be using Twitter? 17 Source: Global Web Index (February 2013) Source: TechCrunch (October 2012)
  18. 18. © 2014 tips for using Twitter  share links to interesting content & ask for feedback  tweet a survey or poll  send direct messages (DMs)  retweet content from people you are following 18
  19. 19. © 2014 how can Twitter help your business? 19  promote your products/services/events  share news coverage  customer service  build relationships through retweeting and promoting others
  20. 20. © 2014 83% of B-2-B marketers are using LinkedIn 33% | 52% Nonprofits and Associations using LinkedIn should I be using LinkedIn? 20 Source: Content Marketing Institute (October 2012) Source: Nonprofit Social Network Survey Report
  21. 21. © 2014 tips for using LinkedIn  manage your professional contacts and relationships  find individuals you know in a professional capacity  promote your products and services  participate in discussions; recruit attendees to your events  invite people to join your mailing list 21
  22. 22. © 2014 how can LinkedIn help your business? 22  inform about what you do  share your expertise  promote your products/services  build relationships
  23. 23. © 2014 10,400,000 active users 21% of users purchased something they saw on Pinterest should I be using Pinterest? 23 Source: Customer Magnetism (May 2012) Source: PriceGrabber (April 2012)
  24. 24. © 2014 tips for using Pinterest  create a Pinterest business page  pin your content & link to your website  pin others’ content  share interesting images related to your business  ask people to share your pins 24
  25. 25. © 2014 how can Pinterest help your business?  engagement  customer research  drive users to your website 25
  26. 26. © 2014 100 million monthly active users 40 million images are uploaded every day should I be using Instagram? 26 Source: Instagram Source: WebHostingBuzz (March 2013)
  27. 27. © 2014 tips for using Instagram  tell your story visually  photo types: beautiful imagery or humor  watch your frequency  account name should be the same as your Twitter handle  use hashtags 27
  28. 28. © 2014 how can Instagram help your business?  engagement  customer service  promotion 28
  29. 29. © 2014 343 million monthly active users 5 billion times is how often the Google +1 button is used per day should I be using Google+? 29 Source: GlobalWebIndex (February 2013) Source: PRDaily.com,
  30. 30. © 2014 tips for using Google+  share your posts publicly  organize your followers with circles  share strategically  try a hangout 30
  31. 31. © 2014 how can Google+ help your business? 31  SEO value  visual showcase  multimedia  talk directly with customers
  32. 32. © 2014 what do I do next?
  33. 33. © 2014 look professional  complete your business profile  brand your presence  add starter content 33
  34. 34. © 2014 look professional  complete your business profile  brand your presence  add starter content 34
  35. 35. © 2014 kickstart growth: use your email list  announce your new presence in your newsletter  include standard links in every email  include social media sign up icons in every email 35
  36. 36. © 2014 starter content  information, tips, and practical advice  questions asked by your customers  links to: − archived newsletters; event home and registration pages − polls and surveys − blogs (yours and others’); websites (yours, and others in your area of expertise) − thought-provoking discussions that inspires dialogue − relevant videos, photos, podcasts − interesting content that you find 36
  37. 37. © 2014 make content shareable 37 use the Share Bar in your emails – make it easy for readers to share on social media
  38. 38. © 2014 content reuse: Manchester Animal Shelter 38
  39. 39. © 2014  focus on the content: share knowledge so people care  trade useful information for attention  inspire trust by filtering the noise social media “do”: be the expert 39
  40. 40. © 2014 social media “don’ts” what NOT to include in your Facebook, Twitter, and LinkedIn Updates.  don’t pitch.  don’t overtly self-promote.  don’t offer incentives to get reviews or sharing.  don’t stray from your areas of business into: personal information, politics, sports, religion, etc. 40
  41. 41. © 2014 address and encourage “positivity”  positive comments are an opportunity – spread the message  respond…say “thank you”!  answer questions  share comments through other marketing channels  consider rewarding “positive posters” 41
  42. 42. © 2014 turn negativity around…  always reach out to the customer.  let your network know that you are addressing the issue.  always seek to satisfy and delight, not defend. 42
  43. 43. © 2014 what should I monitor? categories, topics, keywords similar companies your brand experts + influencers 43
  44. 44. © 2014 Hootsuite tools to manage + monitor 44
  45. 45. © 2014 Google Alerts tools to manage + monitor 45
  46. 46. © 2014 next steps… constantcontact.com » Resources » Learning Center free social media webinars constantcontact.com » Resources » Local Learning Grow Your Business with Email and Social Media workshop 46 call a coach at 855.825.0404 any questions?
  47. 47. © 2014 Marketing Hotline Every Friday 1-3pm Ask any question to the hashtag #AskTWM 47

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