SlideShare a Scribd company logo
1 of 35
Download to read offline
How to select and create an effective visual for your business presentation
Why is it so difficult for most business
professionals to break away from the
standard bullet point lists and basic
graphs in their presentations?
I think there are four main reasons.
How to select and create an effective visual for your business presentation
Second, they don’t
have a process to
use when selecting a
visual. They often
ask, “Which visual
should I use?”
How to select and create an effective visual for your business presentation
Finally, they think they need to be a designer
or graphic artist to create effective visuals.
You don’t need to be an artist
What you do need is:
1. A process that you can follow
2. A library of visuals to select from, and
3. The skills to create the visuals using
the tools you already use.
How do I know this will work?
Because it has worked for me.
My name is Dave Paradi, and I am a
presentation expert. I have authored
seven books and I am one of only
thirteen people in North America
recognized by Microsoft with the
PowerPoint Most Valuable Professional
Award. I don’t have a design
background. I have a degree in
Chemical Engineering and an MBA.
Over the last 15 years I have figured out
how business professionals like you and
I can create effective visuals for our
presentations. They may not be as
fancy as a high end designer, but they
effectively communicate the important
messages we are presenting. And that
is what matters most.
Let me share what I have learned.
Here is the process I use.
Have a
Clear
Message
Select
Message
Category
Select
the Visual
Create
the Visual
Let’s start with the first step.
You must be clear on the
message you want the
audience to understand from
this slide. Without clarity, the
next steps won’t work.
Write a headline for the slide,
like a newspaper writes a
headline for an article.
Keep it to one single message.
If you have multiple messages,
create multiple slides.
Now comes the tough part for most
business professionals.
Selecting the visual.
I start by selecting which category of
message I am communicating.
Here are the six categories of visuals that I
use (with some sub-categories):
$62K
56%
A relationship between
numbers/value/size
A relationship of
sequence
A relationship
over time
A relationship between
entities
A person, place,
or object
An example
Sub-categories for
numbers/value/size:
• Comparing values to a
desired state
• Comparing values to
each other
• Showing components of
a total/whole
• Showing a trend
Use the previous breakdown to
determine which category your
message falls into.
Now I’ll show you some visuals for each
category and some tips on creating
those visuals.
Examples of visuals that communicate comparing
values to a desired state
Tips & techniques for creating visuals that
communicate comparing values to a desired state
A dashed line on a graph is easier to understand than
columns or bars side-by-side.
Graphs can be created in Excel or PowerPoint (if you use
Excel, sign up to receive my e-book on presenting Excel data to
executives).
If you are using a stoplight dashboard, add a letter to
indicate the color to help color blind people understand
the visual.
Examples of visuals that communicate comparing
values to each other
Tips & techniques for creating visuals that
communicate comparing values to each other
You can create graphs in Excel or PowerPoint. To
create a graph in PowerPoint, watch this video. To
clean up the default graph in Excel or PowerPoint,
watch this video.
To create proportional shape comparisons, use this
calculator to determine how big each shape should be.
A bullet graph (the bottom right visual on the previous
slide), is a clustered column graph with the column in
front set to appear on a second axis.
Examples of visuals that communicate showing
components of a total/whole
Tips & techniques for creating visuals that show
components of a total/whole
A waterfall graph is a stacked column graph that has
one segment invisible. For tips on creating this visual
and making the calculations easier, use this calculator.
A diverging stacked bar chart (the lower left visual on
the previous slide) allows the viewer to compare the
relative size of two groups of related data. This
calculator helps you create this type of visual.
Treemaps (the lower right visual on the previous slide)
are an alternative to pie charts. This calculator will
make sizing the rectangles easier.
Examples of visuals that communicate showing a
trend
Tips & techniques for creating visuals that show a
trend
A line graph is a much better choice than a stacked
column graph for showing the trend of multiple related
data series. Add text box labels for each line in the
same color as the line instead of using the legend.
A dual axis graph should only be used to show the
correlation (or lack of correlation) between related data
series. It should not be used to put unrelated data
together to save space. Use another slide if there are
two messages to communicate.
Examples of visuals that communicate a relationship
of sequence
Tips & techniques for creating visuals that
communicate a relationship of sequence
In almost all cases, it is easier to draw a diagram using
the shape tools in PowerPoint instead of the SmartArt
tool. It creates a more flexible diagram that is exactly
what you wanted to create.
To make objects on the slide perfectly align with each
other, use the technique in this video.
The Shift key is a great time saver. Hold it while
drawing a line to keep it perfectly horizontal or vertical.
Hold it while drawing an oval to keep it a circle and
while drawing a rectangle to keep it a square. Hold it
while rotating a shape to get it a multiple of 90 degrees.
Examples of visuals that communicate a relationship
over time
Tips & techniques for creating visuals that
communicate a relationship over time
To quickly create an evenly spaced timeline, use the
technique shown in this video.
When using side-by-side graphs, make sure they are
the same size so that the comparison is valid.
An easy way to create a calendar visual is to insert a
table in PowerPoint. Add labels for the days, months or
date numbers as needed.
Examples of visuals that communicate a relationship
between entities
Tips & techniques for creating visuals that
communicate a relationship between entities
When using a table to show a relationship, use the left
column for the criteria, and each of the other columns
show how each option/element measures on the
criteria.
Text slides are in this category. Don’t think that you can
only use bullet point text. Use text points separated by
space, text in shapes, and text in columns. This video
shows some text formatting techniques.
Hierarchical diagrams are best created using the
drawing shapes and text boxes in PowerPoint. It is a
more flexible approach than the SmartArt tool.
Examples of visuals that communicate a person,
place, or object
Tips & techniques for creating visuals that
communicate a person, place, or object
When using a screen capture or any image, crop the
portions that are not important for your message. This
keeps the audience focused on the point you want
them to remember from this visual.
To place text on top of an image and have it easily
seen, add an outline and glow to the text in a
contrasting color (ie. white text with a black outline).
Use the snapshot tool in Acrobat to copy images from
PDF files. This video shows how.
This video shows two screen capture techniques in
Windows.
Examples of visuals that communicate an example
Tips & techniques for creating visuals that
communicate an example
To highlight text in a quote, use the technique in this
video.
When using audio or video clips, make sure they are
short (30 seconds or less), of good quality, and are
edited to only provide support for the one point you are
making on this slide.
Case studies should have four parts: the problem that
was faced, what it was costing, the solution that was
implemented, and what benefit the solution brought.
Hopefully I just increased your visual
inventory with the examples in the
previous slides.
You also have tips for creating these
visuals and links to videos or other
resources to help when creating the
visuals.
Update May 2015: Since
creating this SlideShare, I
have further developed all of
these ideas and they are the
basis for my new book, Select
Effective Visuals: The
Business Professional’s
Guide to Selecting &
Creating Effective
Presentation Visuals. Learn
more on my website here.
©2014 Dave Paradi
Thanks for viewing this
slide deck.
Share it with others on
social media, like it on
SlideShare, and use it to
improve your
presentations.

More Related Content

What's hot

Project Brief Powerpoint Presentation Slides
Project Brief Powerpoint Presentation SlidesProject Brief Powerpoint Presentation Slides
Project Brief Powerpoint Presentation SlidesSlideTeam
 
Developing your Internal Communications Strategy
Developing your Internal Communications StrategyDeveloping your Internal Communications Strategy
Developing your Internal Communications Strategyrozhendley
 
Roadmap template
Roadmap templateRoadmap template
Roadmap templateinformusa
 
Business Process Roadmap Ppt Shapes
Business Process Roadmap Ppt ShapesBusiness Process Roadmap Ppt Shapes
Business Process Roadmap Ppt ShapesSlideTeam
 
Operating Model Ppt Infographics Graphics Template Mission And Guiding Princi...
Operating Model Ppt Infographics Graphics Template Mission And Guiding Princi...Operating Model Ppt Infographics Graphics Template Mission And Guiding Princi...
Operating Model Ppt Infographics Graphics Template Mission And Guiding Princi...SlideTeam
 
Business Transformation PowerPoint Presentation Slides
Business Transformation PowerPoint Presentation SlidesBusiness Transformation PowerPoint Presentation Slides
Business Transformation PowerPoint Presentation Slideswww.slideteam.net
 
Digital Business Transformation Ppt Summary Structure
Digital Business Transformation Ppt Summary StructureDigital Business Transformation Ppt Summary Structure
Digital Business Transformation Ppt Summary StructureSlideTeam
 
Roadmap Ppt Design Templates
Roadmap Ppt Design TemplatesRoadmap Ppt Design Templates
Roadmap Ppt Design TemplatesSlideTeam
 
Business Intelligence Maturity Model
Business Intelligence Maturity ModelBusiness Intelligence Maturity Model
Business Intelligence Maturity ModelSlideTeam
 
Representing Unique Career Paths on LinkedIn
Representing Unique Career Paths on LinkedInRepresenting Unique Career Paths on LinkedIn
Representing Unique Career Paths on LinkedInLinkedIn
 
Annual Report For Business Plan PowerPoint Presentation Slides
Annual Report For Business Plan PowerPoint Presentation SlidesAnnual Report For Business Plan PowerPoint Presentation Slides
Annual Report For Business Plan PowerPoint Presentation SlidesSlideTeam
 
Taking internal communication out of its comfort zone
Taking internal communication out of its comfort zoneTaking internal communication out of its comfort zone
Taking internal communication out of its comfort zoneCIPR Inside
 
Programme or project plan on a single slide (with RAG status)
Programme or project plan on a single slide (with RAG status)Programme or project plan on a single slide (with RAG status)
Programme or project plan on a single slide (with RAG status)Mark Ritchie
 
Performance Evaluation PowerPoint Presentation Slides
Performance Evaluation PowerPoint Presentation Slides Performance Evaluation PowerPoint Presentation Slides
Performance Evaluation PowerPoint Presentation Slides SlideTeam
 
Process Framework PowerPoint Presentation Slides
Process Framework PowerPoint Presentation SlidesProcess Framework PowerPoint Presentation Slides
Process Framework PowerPoint Presentation SlidesSlideTeam
 
Project Status Report Presentation Visuals
Project Status Report Presentation VisualsProject Status Report Presentation Visuals
Project Status Report Presentation VisualsSlideTeam
 
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Axero Solutions
 
Project Output Powerpoint Presentation Slides
Project Output Powerpoint Presentation SlidesProject Output Powerpoint Presentation Slides
Project Output Powerpoint Presentation SlidesSlideTeam
 
How to create a management consulting presentation
How to create a management consulting presentationHow to create a management consulting presentation
How to create a management consulting presentationAsen Gyczew
 
Monthly Business Review Powerpoint Presentation Slides
Monthly Business Review Powerpoint Presentation SlidesMonthly Business Review Powerpoint Presentation Slides
Monthly Business Review Powerpoint Presentation SlidesSlideTeam
 

What's hot (20)

Project Brief Powerpoint Presentation Slides
Project Brief Powerpoint Presentation SlidesProject Brief Powerpoint Presentation Slides
Project Brief Powerpoint Presentation Slides
 
Developing your Internal Communications Strategy
Developing your Internal Communications StrategyDeveloping your Internal Communications Strategy
Developing your Internal Communications Strategy
 
Roadmap template
Roadmap templateRoadmap template
Roadmap template
 
Business Process Roadmap Ppt Shapes
Business Process Roadmap Ppt ShapesBusiness Process Roadmap Ppt Shapes
Business Process Roadmap Ppt Shapes
 
Operating Model Ppt Infographics Graphics Template Mission And Guiding Princi...
Operating Model Ppt Infographics Graphics Template Mission And Guiding Princi...Operating Model Ppt Infographics Graphics Template Mission And Guiding Princi...
Operating Model Ppt Infographics Graphics Template Mission And Guiding Princi...
 
Business Transformation PowerPoint Presentation Slides
Business Transformation PowerPoint Presentation SlidesBusiness Transformation PowerPoint Presentation Slides
Business Transformation PowerPoint Presentation Slides
 
Digital Business Transformation Ppt Summary Structure
Digital Business Transformation Ppt Summary StructureDigital Business Transformation Ppt Summary Structure
Digital Business Transformation Ppt Summary Structure
 
Roadmap Ppt Design Templates
Roadmap Ppt Design TemplatesRoadmap Ppt Design Templates
Roadmap Ppt Design Templates
 
Business Intelligence Maturity Model
Business Intelligence Maturity ModelBusiness Intelligence Maturity Model
Business Intelligence Maturity Model
 
Representing Unique Career Paths on LinkedIn
Representing Unique Career Paths on LinkedInRepresenting Unique Career Paths on LinkedIn
Representing Unique Career Paths on LinkedIn
 
Annual Report For Business Plan PowerPoint Presentation Slides
Annual Report For Business Plan PowerPoint Presentation SlidesAnnual Report For Business Plan PowerPoint Presentation Slides
Annual Report For Business Plan PowerPoint Presentation Slides
 
Taking internal communication out of its comfort zone
Taking internal communication out of its comfort zoneTaking internal communication out of its comfort zone
Taking internal communication out of its comfort zone
 
Programme or project plan on a single slide (with RAG status)
Programme or project plan on a single slide (with RAG status)Programme or project plan on a single slide (with RAG status)
Programme or project plan on a single slide (with RAG status)
 
Performance Evaluation PowerPoint Presentation Slides
Performance Evaluation PowerPoint Presentation Slides Performance Evaluation PowerPoint Presentation Slides
Performance Evaluation PowerPoint Presentation Slides
 
Process Framework PowerPoint Presentation Slides
Process Framework PowerPoint Presentation SlidesProcess Framework PowerPoint Presentation Slides
Process Framework PowerPoint Presentation Slides
 
Project Status Report Presentation Visuals
Project Status Report Presentation VisualsProject Status Report Presentation Visuals
Project Status Report Presentation Visuals
 
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
 
Project Output Powerpoint Presentation Slides
Project Output Powerpoint Presentation SlidesProject Output Powerpoint Presentation Slides
Project Output Powerpoint Presentation Slides
 
How to create a management consulting presentation
How to create a management consulting presentationHow to create a management consulting presentation
How to create a management consulting presentation
 
Monthly Business Review Powerpoint Presentation Slides
Monthly Business Review Powerpoint Presentation SlidesMonthly Business Review Powerpoint Presentation Slides
Monthly Business Review Powerpoint Presentation Slides
 

Viewers also liked

2016 State of Financial Presentations Survey Report
2016 State of Financial Presentations Survey Report2016 State of Financial Presentations Survey Report
2016 State of Financial Presentations Survey ReportDave Paradi
 
Slide Makeover #85: Showing performance compared to past and budget
Slide Makeover #85:Showing performance compared to past and budgetSlide Makeover #85:Showing performance compared to past and budget
Slide Makeover #85: Showing performance compared to past and budgetDave Paradi
 
Slide Makeover #87: Showing the components that add up to a total
Slide Makeover #87: Showing the components that add up to a totalSlide Makeover #87: Showing the components that add up to a total
Slide Makeover #87: Showing the components that add up to a totalDave Paradi
 
Slide Makeover #86: Focusing the message for variance analysis
Slide Makeover #86: Focusing the message for variance analysisSlide Makeover #86: Focusing the message for variance analysis
Slide Makeover #86: Focusing the message for variance analysisDave Paradi
 
LinkedIn Powerpoint workshop presentation
LinkedIn Powerpoint workshop presentationLinkedIn Powerpoint workshop presentation
LinkedIn Powerpoint workshop presentationTom Crouch
 
Train The Trainer Power Point Presentation
Train The Trainer   Power Point PresentationTrain The Trainer   Power Point Presentation
Train The Trainer Power Point Presentationpreethi_madhan
 

Viewers also liked (6)

2016 State of Financial Presentations Survey Report
2016 State of Financial Presentations Survey Report2016 State of Financial Presentations Survey Report
2016 State of Financial Presentations Survey Report
 
Slide Makeover #85: Showing performance compared to past and budget
Slide Makeover #85:Showing performance compared to past and budgetSlide Makeover #85:Showing performance compared to past and budget
Slide Makeover #85: Showing performance compared to past and budget
 
Slide Makeover #87: Showing the components that add up to a total
Slide Makeover #87: Showing the components that add up to a totalSlide Makeover #87: Showing the components that add up to a total
Slide Makeover #87: Showing the components that add up to a total
 
Slide Makeover #86: Focusing the message for variance analysis
Slide Makeover #86: Focusing the message for variance analysisSlide Makeover #86: Focusing the message for variance analysis
Slide Makeover #86: Focusing the message for variance analysis
 
LinkedIn Powerpoint workshop presentation
LinkedIn Powerpoint workshop presentationLinkedIn Powerpoint workshop presentation
LinkedIn Powerpoint workshop presentation
 
Train The Trainer Power Point Presentation
Train The Trainer   Power Point PresentationTrain The Trainer   Power Point Presentation
Train The Trainer Power Point Presentation
 

Similar to How to select and create an effective visual for your business presentation

5 Steps to Make Your Next Presentation or Sales Pitch Perfect
5 Steps to Make Your Next Presentation or Sales Pitch Perfect5 Steps to Make Your Next Presentation or Sales Pitch Perfect
5 Steps to Make Your Next Presentation or Sales Pitch PerfectSmartDraw Software
 
Scientific_Posters_sem3
Scientific_Posters_sem3 Scientific_Posters_sem3
Scientific_Posters_sem3 afavia
 
For the final component of the course project, you will imagine .docx
For the final component of the course project, you will imagine .docxFor the final component of the course project, you will imagine .docx
For the final component of the course project, you will imagine .docxmecklenburgstrelitzh
 
5 Hacks to create awesome Presentations
5 Hacks to create awesome Presentations5 Hacks to create awesome Presentations
5 Hacks to create awesome Presentations3sharad
 
Effective usage of power point presentation
Effective usage of power point presentationEffective usage of power point presentation
Effective usage of power point presentationlacsonjessica
 
Tutorial for Beginners WHAT IS TABLEAU.docx
Tutorial for Beginners WHAT IS TABLEAU.docxTutorial for Beginners WHAT IS TABLEAU.docx
Tutorial for Beginners WHAT IS TABLEAU.docxjuliennehar
 
Week 14 tips - creating online presentations
Week 14   tips - creating online presentationsWeek 14   tips - creating online presentations
Week 14 tips - creating online presentationsidefeo
 
Letsgetstartaffiliate.com power point 51 important tips to create your busin...
Letsgetstartaffiliate.com power point  51 important tips to create your busin...Letsgetstartaffiliate.com power point  51 important tips to create your busin...
Letsgetstartaffiliate.com power point 51 important tips to create your busin...Business Secrets
 
Running headUNDER 50 CHARACTERS INCL SPACES1FIRST TWO OR THREE.docx
Running headUNDER 50 CHARACTERS INCL SPACES1FIRST TWO OR THREE.docxRunning headUNDER 50 CHARACTERS INCL SPACES1FIRST TWO OR THREE.docx
Running headUNDER 50 CHARACTERS INCL SPACES1FIRST TWO OR THREE.docxagnesdcarey33086
 
GreenTalk Smart Cities.docx
GreenTalk Smart Cities.docxGreenTalk Smart Cities.docx
GreenTalk Smart Cities.docxwrite31
 
How to make presentations appealing to audiences
How to make presentations appealing to audiencesHow to make presentations appealing to audiences
How to make presentations appealing to audiencesAashish Singh
 
Make Visually Stunning PowerPoints - Training Handout
Make Visually Stunning PowerPoints - Training HandoutMake Visually Stunning PowerPoints - Training Handout
Make Visually Stunning PowerPoints - Training HandoutTeresa Beary
 
PowerPoint Presentation On giving effective PowerPoint Presentations
PowerPoint Presentation On giving effective PowerPoint PresentationsPowerPoint Presentation On giving effective PowerPoint Presentations
PowerPoint Presentation On giving effective PowerPoint PresentationsAmanda Gilmore
 
How to make data-driven interactive PowerPoint presentations for operations
How to make data-driven interactive PowerPoint presentations for operationsHow to make data-driven interactive PowerPoint presentations for operations
How to make data-driven interactive PowerPoint presentations for operationsGramener
 
Tableau1 Basics-Dashboards.pptx
Tableau1 Basics-Dashboards.pptxTableau1 Basics-Dashboards.pptx
Tableau1 Basics-Dashboards.pptxChongHuiYee
 

Similar to How to select and create an effective visual for your business presentation (20)

5 Steps to Make Your Next Presentation or Sales Pitch Perfect
5 Steps to Make Your Next Presentation or Sales Pitch Perfect5 Steps to Make Your Next Presentation or Sales Pitch Perfect
5 Steps to Make Your Next Presentation or Sales Pitch Perfect
 
Scientific_Posters_sem3
Scientific_Posters_sem3 Scientific_Posters_sem3
Scientific_Posters_sem3
 
For the final component of the course project, you will imagine .docx
For the final component of the course project, you will imagine .docxFor the final component of the course project, you will imagine .docx
For the final component of the course project, you will imagine .docx
 
5 Hacks to create awesome Presentations
5 Hacks to create awesome Presentations5 Hacks to create awesome Presentations
5 Hacks to create awesome Presentations
 
Effective usage of power point presentation
Effective usage of power point presentationEffective usage of power point presentation
Effective usage of power point presentation
 
Design for Delight
Design for DelightDesign for Delight
Design for Delight
 
Tutorial for Beginners WHAT IS TABLEAU.docx
Tutorial for Beginners WHAT IS TABLEAU.docxTutorial for Beginners WHAT IS TABLEAU.docx
Tutorial for Beginners WHAT IS TABLEAU.docx
 
How To Lay Out A Marketing Assignment
How To Lay Out A Marketing AssignmentHow To Lay Out A Marketing Assignment
How To Lay Out A Marketing Assignment
 
Week 14 tips - creating online presentations
Week 14   tips - creating online presentationsWeek 14   tips - creating online presentations
Week 14 tips - creating online presentations
 
Letsgetstartaffiliate.com power point 51 important tips to create your busin...
Letsgetstartaffiliate.com power point  51 important tips to create your busin...Letsgetstartaffiliate.com power point  51 important tips to create your busin...
Letsgetstartaffiliate.com power point 51 important tips to create your busin...
 
Running headUNDER 50 CHARACTERS INCL SPACES1FIRST TWO OR THREE.docx
Running headUNDER 50 CHARACTERS INCL SPACES1FIRST TWO OR THREE.docxRunning headUNDER 50 CHARACTERS INCL SPACES1FIRST TWO OR THREE.docx
Running headUNDER 50 CHARACTERS INCL SPACES1FIRST TWO OR THREE.docx
 
GreenTalk Smart Cities.docx
GreenTalk Smart Cities.docxGreenTalk Smart Cities.docx
GreenTalk Smart Cities.docx
 
How to make presentations appealing to audiences
How to make presentations appealing to audiencesHow to make presentations appealing to audiences
How to make presentations appealing to audiences
 
Zekepowerpoint
ZekepowerpointZekepowerpoint
Zekepowerpoint
 
Make Visually Stunning PowerPoints - Training Handout
Make Visually Stunning PowerPoints - Training HandoutMake Visually Stunning PowerPoints - Training Handout
Make Visually Stunning PowerPoints - Training Handout
 
PowerPoint Presentation On giving effective PowerPoint Presentations
PowerPoint Presentation On giving effective PowerPoint PresentationsPowerPoint Presentation On giving effective PowerPoint Presentations
PowerPoint Presentation On giving effective PowerPoint Presentations
 
How to make data-driven interactive PowerPoint presentations for operations
How to make data-driven interactive PowerPoint presentations for operationsHow to make data-driven interactive PowerPoint presentations for operations
How to make data-driven interactive PowerPoint presentations for operations
 
4 - Press Prep
4 - Press Prep4 - Press Prep
4 - Press Prep
 
Tableau1 Basics-Dashboards.pptx
Tableau1 Basics-Dashboards.pptxTableau1 Basics-Dashboards.pptx
Tableau1 Basics-Dashboards.pptx
 
Jajaja
JajajaJajaja
Jajaja
 

More from Dave Paradi

FinancialViz Makeover: Comparing common elements using color and position
FinancialViz Makeover: Comparing common elements using color and positionFinancialViz Makeover: Comparing common elements using color and position
FinancialViz Makeover: Comparing common elements using color and positionDave Paradi
 
FinancialViz Makeover: Putting comparisons side-by-side
FinancialViz Makeover: Putting comparisons side-by-sideFinancialViz Makeover: Putting comparisons side-by-side
FinancialViz Makeover: Putting comparisons side-by-sideDave Paradi
 
FinancialViz Makeover: Compare Revenue & Profit in lines of business
FinancialViz Makeover: Compare Revenue & Profit in lines of businessFinancialViz Makeover: Compare Revenue & Profit in lines of business
FinancialViz Makeover: Compare Revenue & Profit in lines of businessDave Paradi
 
Slide Makeover #91: Comparing Revenue components to previous year
Slide Makeover #91: Comparing Revenue components to previous yearSlide Makeover #91: Comparing Revenue components to previous year
Slide Makeover #91: Comparing Revenue components to previous yearDave Paradi
 
Slide Makeover #90: Showing the timing of steps in a project
Slide Makeover #90: Showing the timing of steps in a projectSlide Makeover #90: Showing the timing of steps in a project
Slide Makeover #90: Showing the timing of steps in a projectDave Paradi
 
Slide Makeover #92: Comparing growth in Sales and Expense categories over time
Slide Makeover #92: Comparing growth in Sales and Expense categories over timeSlide Makeover #92: Comparing growth in Sales and Expense categories over time
Slide Makeover #92: Comparing growth in Sales and Expense categories over timeDave Paradi
 
Slide Makeover #89: Showing breakeven analysis
Slide Makeover #89: Showing breakeven analysisSlide Makeover #89: Showing breakeven analysis
Slide Makeover #89: Showing breakeven analysisDave Paradi
 
Slide Makeover #88: Showing a trend and comparing current value to last Quart...
Slide Makeover #88: Showing a trend and comparing current value to last Quart...Slide Makeover #88: Showing a trend and comparing current value to last Quart...
Slide Makeover #88: Showing a trend and comparing current value to last Quart...Dave Paradi
 
Slide Makeover #84: Converting financial notation to visual indicators
Slide Makeover #84:Converting financial notation to visual indicatorsSlide Makeover #84:Converting financial notation to visual indicators
Slide Makeover #84: Converting financial notation to visual indicatorsDave Paradi
 
Slide Makeover #83: Converting bullets to text grouped in shapes
Slide Makeover #83: Converting bullets to text grouped in shapesSlide Makeover #83: Converting bullets to text grouped in shapes
Slide Makeover #83: Converting bullets to text grouped in shapesDave Paradi
 
Results of the 2015 Annoying PowerPoint Survey
Results of the 2015 Annoying PowerPoint SurveyResults of the 2015 Annoying PowerPoint Survey
Results of the 2015 Annoying PowerPoint SurveyDave Paradi
 
Slide Makeover #82: Showing trends as lines, not clustered columns
Slide Makeover #82: Showing trends as lines, not clustered columnsSlide Makeover #82: Showing trends as lines, not clustered columns
Slide Makeover #82: Showing trends as lines, not clustered columnsDave Paradi
 
Slide Makeover #80: Shifting breakdown of segments totalling 100%
Slide Makeover #80: Shifting breakdown of segments totalling 100%Slide Makeover #80: Shifting breakdown of segments totalling 100%
Slide Makeover #80: Shifting breakdown of segments totalling 100%Dave Paradi
 
The State of Financial Presentations 2014 Survey Results
The State of Financial Presentations 2014 Survey ResultsThe State of Financial Presentations 2014 Survey Results
The State of Financial Presentations 2014 Survey ResultsDave Paradi
 
Slide Makeover #79: Comparing groups broken into segments
Slide Makeover #79: Comparing groups broken into segmentsSlide Makeover #79: Comparing groups broken into segments
Slide Makeover #79: Comparing groups broken into segmentsDave Paradi
 
2 Big Mistakes Professionals make using Excel data in PowerPoint
2 Big Mistakes Professionals make using Excel data in PowerPoint2 Big Mistakes Professionals make using Excel data in PowerPoint
2 Big Mistakes Professionals make using Excel data in PowerPointDave Paradi
 
3 big mistakes professionals make when presenting financial or operational da...
3 big mistakes professionals make when presenting financial or operational da...3 big mistakes professionals make when presenting financial or operational da...
3 big mistakes professionals make when presenting financial or operational da...Dave Paradi
 
Slide Makeover #78: Showing trends in related series of data
Slide Makeover #78: Showing trends in related series of dataSlide Makeover #78: Showing trends in related series of data
Slide Makeover #78: Showing trends in related series of dataDave Paradi
 
Slide Makeover #77: When you are forced to show a large spreadsheet
Slide Makeover #77: When you are forced to show a large spreadsheetSlide Makeover #77: When you are forced to show a large spreadsheet
Slide Makeover #77: When you are forced to show a large spreadsheetDave Paradi
 
PowerPoint Slide Makeover #76: Visually showing procedures that have decisions
PowerPoint Slide Makeover #76: Visually showing procedures that have decisionsPowerPoint Slide Makeover #76: Visually showing procedures that have decisions
PowerPoint Slide Makeover #76: Visually showing procedures that have decisionsDave Paradi
 

More from Dave Paradi (20)

FinancialViz Makeover: Comparing common elements using color and position
FinancialViz Makeover: Comparing common elements using color and positionFinancialViz Makeover: Comparing common elements using color and position
FinancialViz Makeover: Comparing common elements using color and position
 
FinancialViz Makeover: Putting comparisons side-by-side
FinancialViz Makeover: Putting comparisons side-by-sideFinancialViz Makeover: Putting comparisons side-by-side
FinancialViz Makeover: Putting comparisons side-by-side
 
FinancialViz Makeover: Compare Revenue & Profit in lines of business
FinancialViz Makeover: Compare Revenue & Profit in lines of businessFinancialViz Makeover: Compare Revenue & Profit in lines of business
FinancialViz Makeover: Compare Revenue & Profit in lines of business
 
Slide Makeover #91: Comparing Revenue components to previous year
Slide Makeover #91: Comparing Revenue components to previous yearSlide Makeover #91: Comparing Revenue components to previous year
Slide Makeover #91: Comparing Revenue components to previous year
 
Slide Makeover #90: Showing the timing of steps in a project
Slide Makeover #90: Showing the timing of steps in a projectSlide Makeover #90: Showing the timing of steps in a project
Slide Makeover #90: Showing the timing of steps in a project
 
Slide Makeover #92: Comparing growth in Sales and Expense categories over time
Slide Makeover #92: Comparing growth in Sales and Expense categories over timeSlide Makeover #92: Comparing growth in Sales and Expense categories over time
Slide Makeover #92: Comparing growth in Sales and Expense categories over time
 
Slide Makeover #89: Showing breakeven analysis
Slide Makeover #89: Showing breakeven analysisSlide Makeover #89: Showing breakeven analysis
Slide Makeover #89: Showing breakeven analysis
 
Slide Makeover #88: Showing a trend and comparing current value to last Quart...
Slide Makeover #88: Showing a trend and comparing current value to last Quart...Slide Makeover #88: Showing a trend and comparing current value to last Quart...
Slide Makeover #88: Showing a trend and comparing current value to last Quart...
 
Slide Makeover #84: Converting financial notation to visual indicators
Slide Makeover #84:Converting financial notation to visual indicatorsSlide Makeover #84:Converting financial notation to visual indicators
Slide Makeover #84: Converting financial notation to visual indicators
 
Slide Makeover #83: Converting bullets to text grouped in shapes
Slide Makeover #83: Converting bullets to text grouped in shapesSlide Makeover #83: Converting bullets to text grouped in shapes
Slide Makeover #83: Converting bullets to text grouped in shapes
 
Results of the 2015 Annoying PowerPoint Survey
Results of the 2015 Annoying PowerPoint SurveyResults of the 2015 Annoying PowerPoint Survey
Results of the 2015 Annoying PowerPoint Survey
 
Slide Makeover #82: Showing trends as lines, not clustered columns
Slide Makeover #82: Showing trends as lines, not clustered columnsSlide Makeover #82: Showing trends as lines, not clustered columns
Slide Makeover #82: Showing trends as lines, not clustered columns
 
Slide Makeover #80: Shifting breakdown of segments totalling 100%
Slide Makeover #80: Shifting breakdown of segments totalling 100%Slide Makeover #80: Shifting breakdown of segments totalling 100%
Slide Makeover #80: Shifting breakdown of segments totalling 100%
 
The State of Financial Presentations 2014 Survey Results
The State of Financial Presentations 2014 Survey ResultsThe State of Financial Presentations 2014 Survey Results
The State of Financial Presentations 2014 Survey Results
 
Slide Makeover #79: Comparing groups broken into segments
Slide Makeover #79: Comparing groups broken into segmentsSlide Makeover #79: Comparing groups broken into segments
Slide Makeover #79: Comparing groups broken into segments
 
2 Big Mistakes Professionals make using Excel data in PowerPoint
2 Big Mistakes Professionals make using Excel data in PowerPoint2 Big Mistakes Professionals make using Excel data in PowerPoint
2 Big Mistakes Professionals make using Excel data in PowerPoint
 
3 big mistakes professionals make when presenting financial or operational da...
3 big mistakes professionals make when presenting financial or operational da...3 big mistakes professionals make when presenting financial or operational da...
3 big mistakes professionals make when presenting financial or operational da...
 
Slide Makeover #78: Showing trends in related series of data
Slide Makeover #78: Showing trends in related series of dataSlide Makeover #78: Showing trends in related series of data
Slide Makeover #78: Showing trends in related series of data
 
Slide Makeover #77: When you are forced to show a large spreadsheet
Slide Makeover #77: When you are forced to show a large spreadsheetSlide Makeover #77: When you are forced to show a large spreadsheet
Slide Makeover #77: When you are forced to show a large spreadsheet
 
PowerPoint Slide Makeover #76: Visually showing procedures that have decisions
PowerPoint Slide Makeover #76: Visually showing procedures that have decisionsPowerPoint Slide Makeover #76: Visually showing procedures that have decisions
PowerPoint Slide Makeover #76: Visually showing procedures that have decisions
 

Recently uploaded

A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......SABRI INTERNATIONAL
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 

Recently uploaded (20)

A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 

How to select and create an effective visual for your business presentation

  • 2. Why is it so difficult for most business professionals to break away from the standard bullet point lists and basic graphs in their presentations? I think there are four main reasons.
  • 4. Second, they don’t have a process to use when selecting a visual. They often ask, “Which visual should I use?”
  • 6. Finally, they think they need to be a designer or graphic artist to create effective visuals.
  • 7. You don’t need to be an artist What you do need is: 1. A process that you can follow 2. A library of visuals to select from, and 3. The skills to create the visuals using the tools you already use.
  • 8. How do I know this will work? Because it has worked for me. My name is Dave Paradi, and I am a presentation expert. I have authored seven books and I am one of only thirteen people in North America recognized by Microsoft with the PowerPoint Most Valuable Professional Award. I don’t have a design background. I have a degree in Chemical Engineering and an MBA.
  • 9. Over the last 15 years I have figured out how business professionals like you and I can create effective visuals for our presentations. They may not be as fancy as a high end designer, but they effectively communicate the important messages we are presenting. And that is what matters most. Let me share what I have learned.
  • 10. Here is the process I use. Have a Clear Message Select Message Category Select the Visual Create the Visual Let’s start with the first step.
  • 11. You must be clear on the message you want the audience to understand from this slide. Without clarity, the next steps won’t work. Write a headline for the slide, like a newspaper writes a headline for an article. Keep it to one single message. If you have multiple messages, create multiple slides.
  • 12. Now comes the tough part for most business professionals. Selecting the visual. I start by selecting which category of message I am communicating.
  • 13. Here are the six categories of visuals that I use (with some sub-categories): $62K 56% A relationship between numbers/value/size A relationship of sequence A relationship over time A relationship between entities A person, place, or object An example Sub-categories for numbers/value/size: • Comparing values to a desired state • Comparing values to each other • Showing components of a total/whole • Showing a trend
  • 14. Use the previous breakdown to determine which category your message falls into. Now I’ll show you some visuals for each category and some tips on creating those visuals.
  • 15. Examples of visuals that communicate comparing values to a desired state
  • 16. Tips & techniques for creating visuals that communicate comparing values to a desired state A dashed line on a graph is easier to understand than columns or bars side-by-side. Graphs can be created in Excel or PowerPoint (if you use Excel, sign up to receive my e-book on presenting Excel data to executives). If you are using a stoplight dashboard, add a letter to indicate the color to help color blind people understand the visual.
  • 17. Examples of visuals that communicate comparing values to each other
  • 18. Tips & techniques for creating visuals that communicate comparing values to each other You can create graphs in Excel or PowerPoint. To create a graph in PowerPoint, watch this video. To clean up the default graph in Excel or PowerPoint, watch this video. To create proportional shape comparisons, use this calculator to determine how big each shape should be. A bullet graph (the bottom right visual on the previous slide), is a clustered column graph with the column in front set to appear on a second axis.
  • 19. Examples of visuals that communicate showing components of a total/whole
  • 20. Tips & techniques for creating visuals that show components of a total/whole A waterfall graph is a stacked column graph that has one segment invisible. For tips on creating this visual and making the calculations easier, use this calculator. A diverging stacked bar chart (the lower left visual on the previous slide) allows the viewer to compare the relative size of two groups of related data. This calculator helps you create this type of visual. Treemaps (the lower right visual on the previous slide) are an alternative to pie charts. This calculator will make sizing the rectangles easier.
  • 21. Examples of visuals that communicate showing a trend
  • 22. Tips & techniques for creating visuals that show a trend A line graph is a much better choice than a stacked column graph for showing the trend of multiple related data series. Add text box labels for each line in the same color as the line instead of using the legend. A dual axis graph should only be used to show the correlation (or lack of correlation) between related data series. It should not be used to put unrelated data together to save space. Use another slide if there are two messages to communicate.
  • 23. Examples of visuals that communicate a relationship of sequence
  • 24. Tips & techniques for creating visuals that communicate a relationship of sequence In almost all cases, it is easier to draw a diagram using the shape tools in PowerPoint instead of the SmartArt tool. It creates a more flexible diagram that is exactly what you wanted to create. To make objects on the slide perfectly align with each other, use the technique in this video. The Shift key is a great time saver. Hold it while drawing a line to keep it perfectly horizontal or vertical. Hold it while drawing an oval to keep it a circle and while drawing a rectangle to keep it a square. Hold it while rotating a shape to get it a multiple of 90 degrees.
  • 25. Examples of visuals that communicate a relationship over time
  • 26. Tips & techniques for creating visuals that communicate a relationship over time To quickly create an evenly spaced timeline, use the technique shown in this video. When using side-by-side graphs, make sure they are the same size so that the comparison is valid. An easy way to create a calendar visual is to insert a table in PowerPoint. Add labels for the days, months or date numbers as needed.
  • 27. Examples of visuals that communicate a relationship between entities
  • 28. Tips & techniques for creating visuals that communicate a relationship between entities When using a table to show a relationship, use the left column for the criteria, and each of the other columns show how each option/element measures on the criteria. Text slides are in this category. Don’t think that you can only use bullet point text. Use text points separated by space, text in shapes, and text in columns. This video shows some text formatting techniques. Hierarchical diagrams are best created using the drawing shapes and text boxes in PowerPoint. It is a more flexible approach than the SmartArt tool.
  • 29. Examples of visuals that communicate a person, place, or object
  • 30. Tips & techniques for creating visuals that communicate a person, place, or object When using a screen capture or any image, crop the portions that are not important for your message. This keeps the audience focused on the point you want them to remember from this visual. To place text on top of an image and have it easily seen, add an outline and glow to the text in a contrasting color (ie. white text with a black outline). Use the snapshot tool in Acrobat to copy images from PDF files. This video shows how. This video shows two screen capture techniques in Windows.
  • 31. Examples of visuals that communicate an example
  • 32. Tips & techniques for creating visuals that communicate an example To highlight text in a quote, use the technique in this video. When using audio or video clips, make sure they are short (30 seconds or less), of good quality, and are edited to only provide support for the one point you are making on this slide. Case studies should have four parts: the problem that was faced, what it was costing, the solution that was implemented, and what benefit the solution brought.
  • 33. Hopefully I just increased your visual inventory with the examples in the previous slides. You also have tips for creating these visuals and links to videos or other resources to help when creating the visuals.
  • 34. Update May 2015: Since creating this SlideShare, I have further developed all of these ideas and they are the basis for my new book, Select Effective Visuals: The Business Professional’s Guide to Selecting & Creating Effective Presentation Visuals. Learn more on my website here.
  • 35. ©2014 Dave Paradi Thanks for viewing this slide deck. Share it with others on social media, like it on SlideShare, and use it to improve your presentations.