Transcript of "produce a great explainer video for your startup"
Produce a greatexplainer video for your startup
Thinkmojo what?! Thinkmojo helps startups explain their products with short animated videos that are engaging and easy to understand.
Video is hot! 72 hours of video are uploaded every minute, on youtube alone (10 years/24hrs). By 2014, 90% of internet traffic will be video
Why should I care?Message retention after 3 days: 10% 65% 95% Visitors who have watched a product video are 85% more likely to buy
But thats not it! 53% more likely to show up on first page of Google Search Increased press coverage. Present to investors. Deliver the perfect pitch every time! Fans evangelize your product, Facebook or Twitter sharing
Does it really work? A) NO VIDEO homepage B) KiCK ASS VIDEO 500,000 conversion: 3% visits/year 4% conversion 10,000 leads Pricing page 20,000 leads (+ 10,000) 15% 15% = 1,500 paid users 15% = 3,000 paid users conversion (+ 1,500) Avg plan price is $199: 1,500 x $199 = $298,500 in revenue Video cost 15,000 ROI = 1,990%
How does it work? Creative Brief Script! (150 words/min) Storyboard Style Frames Animation Voice Over + Sound Design About 4 to 6 week production Book ahead: 2 months wait list! Check out Startup-Videos.com for inspiration
What makes a good video? Set your goals right Keep it short! 45-90-sec sweet spot Focus on the problem Fun is good Prominently feature the video Quality matters (voice over, etc.) Script is #1 priority
Top 5 mistakes to avoid Dont try to fit too much Focusing on the features (vs problem) No Call to Action Trying to go viral (virality is unpredictable) No tracking or analytics
Ok, so how do I get one?Do It Yourself - Video editing software - Mic + Music - Online classes available Freelancer - Designer - AnimatorVideo Production Studio - All included
Ok, so How much?Do It Yourself < $ 1,000 $ - Video editing software - Mic + Music - Online classes available Freelancer $3,000 - $5,000 $$ - Designer - Animator $$$Video Production Studio - All included$ 5,000 -$ 20,000
Questions? Resources available on slideshare thinkmojo.net | @thinkmojo Startup-videos.com Yann Lhomme - cofounder email@example.com @californyann
ResourcesGreat explainer videos:Startup-Vudeos: Curated selection of the best explainer videos for startups: http://startup-videos.comDollarShaveClub video: http://www.youtube.com/watch?v=ZUG9qYTJMsIDropbox Video: http://www.youtube.com/watch?v=w4eTR7tci6AStep-by-step course:Video by Grumo Media: http://grumomedia.com/how-to-create-an-awesome-demo-video/SwitchVideo: http://learn.switchvideo.com/More tips on producing a great explainer video:http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/http://thinkmojo.net/blog/how-to-create-explainer-videos-the-thinkmojo-way/http://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script?utm_source=twitterfeed&utm_medium=twitterhttp://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/http://www.videobrewery.com/blog/4-tips-for-maximizing-video-engagementhttp://blog.kissmetrics.com/how-to-increase-viewership/http://www.nytimes.com/2010/10/11/business/11drill.html?_r=1 (short attention span of 60-sec)