Political Social Media - Lebanon and Elections 2013 Teaser

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Politicians in Lebanon have been increasingly embracing Social Media over the last year and their Social Media activity will continue to grow at a much higher rate in 2013. Think Media Labs has been monitoring, documenting, and analyzing the Social Media activity of the politicians and has compiled and summarized this data in this detailed analytical report. After going through this report you will know who is active, who is a late comer to the political Social Media scene, who is more social than others, who has more followers, when are they having slow months.

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Political Social Media - Lebanon and Elections 2013 Teaser

  1. 1. thinkmedialabs.com 1 Political Social Media Lebanon and Elections 2013
  2. 2. Table thinkmedialabs.com of Contents 2 1 Executive Summary 3 Key Findings 12 Think Media Labs and the Elections 14 Elections of Lebanon 2013 the Social Media Challenage 16 Challenges for Politicians and their Teams 18 Online Advertising 24 Looking Forward Recommendations 30 General Observations 33 Tweets 61 Followers 86 Methodology 87 Legal Disclaimer 88 Think Media Labs Services
  3. 3. Executive Summary 1 “ thinkmedialabs.com For the elections Think Media Labs has developed specific election Social Media trainings, orientation sessions, and detailed reports for political Ayman Itani candidates, their teams,“ Founder and CEO of Think Media Labs Politicians in Lebanon have been increasingly embracing Political parties Social Media over the media entities and and candidates last year and their Social Media activity will continue journalists, NGOs, and “ are learning to grow at a much higher election monitoring rate in 2013. Think Media how to use Labs has been monitoring, organizations. documenting, and analyzing Social Media the Social Media activity of the politicians and has are expected to fuel the growth of political social media with more compiled and summarized and will prove to be critical for some candidates. Political this data in this detailed parties and candidates are learning how to use Social knowledge and familiarity, out “ analytical report. After going through this report you will know who is active, who is Media with more knowledge and familiarity, out of necessity. Their teams are already gearing up for the elections by improving their skills, learning about the latest Social Media of necessity. a late comer to the political Social Media scene, who is tools, experimenting with different social channels… For the elections Think Media Labs has developed specific election more social than others, who Social Media trainings, orientation sessions, and detailed has more followers, when are reports for political candidates, their teams, media entities they having slow months... and journalists, NGOs, and election monitoring organizations. Upcoming elections in 2013 Please refer to page 12.
  4. 4. Executive Summary thinkmedialabs.com 2 The methodology and approach we followed is that we are specialized in: Social Media Business Intelligence. We have gathered and processed political Social Media data for more than one year and presented them in this report (with no political analysis) for you to do your own. If you are into political analysis and have been monitoring the offline behavior of politicians, our studies have a wealth of data that will allow you to match political analysis to political Social Media activity for assessing the online behavior of politicians during incidents, tough times, troubled political periods,… Think Media Labs has created the first and only standard for Lebanon’s Social Media elections monitoring and online activity of politicians. Politicians from the different parties get in touch with us on a monthly basis to get our latest reports to measure the activity of their teams as well as that of their competitors. Media institutions, journalist, and embassies very frequently reach out for data on Political Social Media to provide insight and contribute to the reports they are .preparing . .Let us jump into the data
  5. 5. T i i as mmay rs naino te hs s u r pe e tto fhS ca Me i A t i o L b n s P liin . o il da cit f e a e e oica s vy t 19 $4 B y h fl u te ul v rin es o
  6. 6. thinkmedialabs.com Think Media Labs and the Elections 13 Social Media training for: politicians and the teams (community building, ad execution,…) media institutions and individuals (how to monitor, what to look for, what to analyze,…) NGOs monitoring the elections Social Media Business Intelligence Platform: politicians and their team have their own dedicated interface that they check their growth, the activity of their followers,… Competitive Insight where we provide insight on their competitors
  7. 7. thinkmedialabs.com The Social Media Challenge 15 @ Independently of the adopted election law (as of this writing the different parties havent agreed on a law) political Social Media will be a significant participant. This is a challenge for politicians and their teams # especially that some basic techniques of Twitter are not mastered such as the proper use of hashtags (a basic and powerful building block of Twitter). Resources will be spent in online advertising (refer to page 18). Political teams will receive training.
  8. 8. thinkmedialabs.com Challenges for Politicians and their Teams 17 • Effectively identifying Social Media data of interest to them (refer to page 12 for Social Media Business Intelligence) • Spending effectively their budget • Analyzing and reporting to management the data with recommendations forward • Creating relevant and engaging Branded Content to boost the discussions on Social Media (beyond the traditional political repertoire) • Effective Mobile Strategy
  9. 9. T i i as mmay rs naino te hs s u r pe e tto fhS ca Me i A t i o L b n s P liin . o il da cit f e a e e oica s vy t 19 $4 B y h fl u te ul v rin es o
  10. 10. thinkmedialabs.com Key Findings 10 Mr. Saad Hariri and Mr. Najib Mikati are the only politicians with their account verified by Twitter.
  11. 11. thinkmedialabs.com Online Advertising 19 Ad budget spending has been growing month on month and more politicians are using it, especially Facebook. This is a collage of ads used by politicians throughout different times of the year.
  12. 12. thinkmedialabs.com Mobile 20 Politicians are exploring growth into mobile; however, it is very experimental at this stage.
  13. 13. T i i as mmay rs naino te hs s u r pe e tto fhS ca Me i A t i o L b n s P liin . o il da cit f e a e e oica s vy t 19 $4 B y h fl u te ul v rin es o
  14. 14. thinkmedialabs.com Social Media Activity after Election 21Whether a politicianwins or loses, he /shemight not be as activeor as interested inSocial Media postelection. That remains to be seen.
  15. 15. thinkmedialabs.com Politicians are Competing in a 23 Communication Space that is New to Them “ “ Politicians are gradually starting to realize how Social Media differs from the one-directional method of communication of mass media.
  16. 16. thinkmedialabs.com General Observations 31 More and more politicians With political topics varying, are involving team members many hashtags are created to help them keep their by the community as the Social Media feeds regularly discussion grows (and active. sometimes snowballs). Many of these hashtags Politicians who understand don›t stick and many of the medium well are them do (example: hashtag putting a lot of efforts being #blamebassil). considered as an active member of the community (arranging tweet ups, live When on TV they don›t tweet question and answer mention frequently their sessions, …) Social Media experience unless the presenter brings Minister Nicolas Sehnaoui is up the topic, and it is usually known to use Social Media in the context of «who has to channel user complaints more followers» of Internet and mobile networks to technical teams for review and intervention.#ThinkMediaLabs
  17. 17. thinkmedialabs.com Politicians are Listening 32 There are doubts that politicians are not listening to their audience (electors). Via Social Media they are listening but are they acting on citizen issues that are another question. We will let you be the judge of that.
  18. 18. T i i as mmay rs naino te hs s u r pe e tto fhS ca Me i A t i o L b n s P liin . o il da cit f e a e e oica s vy t 19 $4 B y h fl u te ul v rin es o
  19. 19. thinkmedialabs.com Tweets 59 Politicians with very little activity on their Twitter accounts prior to 2012 and became active in 2012 are Ms. Bahia Hariri, Ms. Nayla Tueni and Mr. Atef Majdalani, Mr. Ibrahim Kanaan, and Mr. Fouad Makhzoumi
  20. 20. thinkmedialabs.com Tweets 60 The political party of Mr. Jumblat formally announced on September 11, 2012 that Mr. Jumblat has no official account on any of the Social Media channels. As such the data we had earlier was removed from our study.
  21. 21. T i i as mmay rs naino te hs s u r pe e tto fhS ca Me i A t i o L b n s P liin . o il da cit f e a e e oica s vy t 19 $4 B y h fl u te ul v rin es o
  22. 22. thinkmedialabs.com Methodology 86 For general listings, the order of the politicians is done in alphabetical order by last name, except when they are being ranked against certain criteria (followers, activity …) There may be certain gaps in the early months of the year due to either the politician was not active during that time or that we didnt have that data at the time. In some of these cases, we have estimated the activity for completion or comparison purposes. Most of the data is Twitter data. The analysis upon request is by monitoring their full online presence (web, Facebook, twitter, mobile,…)
  23. 23. thinkmedialabs.com Disclaimer 87 Think Media Labs L.L.C and its individual contributors, system operators, developers, sponsors or anyone else connected to Think Media Labs L.L.C disclaim all warranties, whether express, implied, statutory, or otherwise, including without limitation warranties of merchantability, no infringement, fitness for a particular purpose, and any warranties or conditions arising out of course of dealing or usage of trade of any results or consequences presented in this analysis.
  24. 24. T i i as mmay rs naino te hs s u r pe e tto fhS ca Me i A t i o L b n s P liin . o il da cit f e a e e oica s vy t 19 $4 B y h fl u te ul v rin es o
  25. 25. thinkmedialabs.com Think Media Labs Services 88 Find us at: @thinkmedialabs /thinkmedialabs /thinkmedialabs /thinkmedialabs Increase brand’s awareness, customer engagement, and product launch through Social Media Platforms. Applications are developed for hand held devices such as personal digital Manage and execute assistants, enterprise digital assis- online ads, mobile ads, tants or mobile phones Facebook apps, and gaming platforms for maximum reach.

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