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Pinterest logocourtesy ofPinterestiPhone Appwww.pinterest.com                   Welcome to                  Lab vActivitie...
Lab Activities Program• Part 1: Brief Intro• Part 2: Pinterest – Why so Pinteresting ?• Part 3: Users sharing their Pinter...
http://pinterest.com                          Why so                       Pinteresting !                           v     ...
It’s Now the Third Most Popular Social Network after Facebook And Twitter !( and just when you started toget comfortable w...
http://venturebeat.com/2012/02/28/google-plus-ghost-town/
Daily Pinterest     users have     increased by 145%     since the     beginning of 2012http://techcrunch.com/2012/03/14/t...
What is Pinterest?• Pinterest is a social photo-sharing  service designed to look like a pinning  board• Launched in March...
http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
How does Pinterest MakeMoney?• Outside investments from  entrepreneurs and VCs• Experimented with affiliate links for a  w...
Top Pictures     shared on     Pinteresthttp://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4...
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
Stats and Figureshttp://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
Over 80 % of pins are actually re-pins     Pinterest user growth is better than     that of Facebook and Twitter at the   ...
Pinterest “Clones”:  • Concept of pinning photos and products    by adding a twist. There are travel-focused    sites like...
http://www.athlestyle.com/
http://www.getvega.com/
http://www.designaside.com/
80 % of users on Pinterest are femalehttp://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-...
Why is Pinterest popularwith women ?
Pinterest is visually appealing by natureand women are naturally inclined tomake everything prettierhttp://pinterest.com/w...
Social Media is handledbetter by women• Women also have a much easier time  expressing themselves and are better  at it• W...
Social Media is handledbetter by women• A way of connecting with other  women with similar interests and  passions• A way ...
Where are the Men on Pinterest? http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/
http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/Men are flocking to snatchly.com(launched February 13, 2012) htt...
Let’s Get Pinning !
Pinterest Signup Video Demohttp://www.youtube.com/watch?v=zYTz9Xf06DY
You can choose between 23    categories for your photos &    videos: • Architecture            •   History • Art          ...
• Pets                 • Film, Music &    • Products               Books    • Science &            • Fitness      Nature  ...
Board Collaboration Options:    1- Only you can pin    2- You can assign contributors – who    are already on Pinterest - ...
Users Post More Interesting Content:  • People you generally follow on other    social networks are not generally /    reg...
How to join Pinterest?1. Get an invite – we can help with that    (nudge any Think Media Labs staff)2. Setup you account:...
Your Pinterest Plan• Have a rough plan of what boards to  create.• Populate content as soon as you join• It will follow al...
Pinterest Etiquette    1. Source Images Properly    2. Write a Full Caption    3. A Pin Addict ?    4. Think About Who You...
Go Mobile        iPhone / Android / Mobile Sitehttp://blog.pinterest.com/post/10144144538/pinterest-mobile
Keep Your Eye Out for SPAM --already 
http://channel-news8today.com/
http://pinterest.com/pin/247909154458159304/
Top Ten Brands On Pinteresthttp://mashable.com/2012/02/22/10-most-followed-brands-on-pinterest/
http://pinterest.com/perfectpalette/
http://pinterest.com/tbdofficial/
http://pinterest.com/hgtv/
http://pinterest.com/wholefoods/
http://pinterest.com/bhg/
http://pinterest.com/katespadeny/
http://pinterest.com/apttherapy/
http://pinterest.com/realsimple/
http://pinterest.com/westelm/
http://pinterest.com/mashable/
Celebrities with Pinning Spree!
http://pinterest.com/oprah/
http://pinterest.com/ellentv/
http://pinterest.com/doctoroz/
http://pinterest.com/marthastewart/
http://pinterest.com/zuck/
http://pinterest.com/ryanseacrest/
8 Strategies for Launching a Brand Presence on Pinterest •    Reserve Your Space •    Leverage Your Brand Values •    Them...
Include Priceshttp://pinterest.com/lexity/products-we-love-from-our-users/
Promote a life style throughPinterest
http://pinterest.com/etsy/
http://pinterest.com/gap
http://pinterest.com/latelierblanc/
http://pinterest.com/drmlebanon
Inspire Your Team To Pin!
Think Media Labs Staff Favoriteshttp://pinterest.com/thinkmedialabs/
Pinterest LebanonWe built the database for Pinterest  websites in Lebanon for both  personal profiles and brands.    http:...
User Experience:1- Strawberry Blu !
Strawberry Blu        Blog                                 Facebookwww.StrawberryBlu .com                             www....
Strawberry Blu on Pinterest                           http://pinterest.com/StrawBlu/                                 www.S...
Lebanese                                 Food!!        Food        Books!!http://pinterest.com/StrawBlu/
Favorite                                 Recipes!! For the Kitchen!!http://pinterest.com/StrawBlu/
Food, Technology and Healthhttp://pinterest.com/StrawBlu/
and all about Strawberry Blu...http://pinterest.com/StrawBlu/
Likes              Repins       How to discover          contacts                           OtherHome    OUTSIDE the      ...
How to decide if it’s worthpinning?-   Content-   Picture-   Fun-   Related to my interest
- Content                                 - Picture                                 - Fun                                 ...
When do I Like and when do I      Repin?• Like:  Something attractive but not always related  to my own boards, sometimes ...
OR... BOTH... I Pin, Repin and Like!!!http://pinterest.com/StrawBlu/
How is Pinterest integrated with      Facebook and Twitter?http://pinterest.com/StrawBlu/
vhttp://www.computing.co.uk/ctg/feature/2094851/social-media-business-useful-tools-social-climbers
First time I heard about Pinteresthttp://mashable.com/
Pinning your interestshttp://mashable.com/2012/04/13/pinterest-infographic-travel/   Second logo by: @PSouhaid
By using Pinterest, I can…                  Pin                  Organize                  CategorizeSource of logo: http:...
Pinterest can boost your Business                      Promoting Business                        Free Advertising         ...
It’s a Great way to Collect/Plan                  Your Wedding                   Your Birthday                  Your Produ...
It’s a Great way to Collect/Planhttp://pinterest.com/donninterest/
It’s a Great way to Collect/Planhttp://pinterest.com/donninterest/sports/
It’s a Great way to Collect/Planhttp://pinterest.com/donninterest/wedding-3/
It’s a Great way to Collect/Plan   •         My laptop can get some rest because        my collection will be online. Pint...
A quick tour on Pinteresthttp://pinterest.com/dailydot/celebrities-on-pinterest/
A quick tour on Pinteresthttp://pinterest.com/kellylieberman/brands-on-pinterest/
A quick tour on Pinteresthttp://pinterest.com/barackobama/
A quick tour on Pinteresthttp://pinterest.com/thinkmedialabs/politicians-infographics-tml/
Not on Pinterest?  Still don’t                                                                       Account ?  have a    ...
Pinteresting - All You Need to Know about Pinterest !
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Pinteresting - All You Need to Know about Pinterest !

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This presentation will help you get introduced more deeply into Pinterest and how to create one, what Pinterest etiquette and shows examples with users experience about this new Social Media Channel.

Published in: Technology, Business

Transcript of "Pinteresting - All You Need to Know about Pinterest !"

  1. 1. Pinterest logocourtesy ofPinterestiPhone Appwww.pinterest.com Welcome to Lab vActivities The Social Path and Pinterest
  2. 2. Lab Activities Program• Part 1: Brief Intro• Part 2: Pinterest – Why so Pinteresting ?• Part 3: Users sharing their Pinterest experience• Part 4: Path – What is it ?• Part 5: Users sharing their Path experience• Part 6: Brief Conclusion
  3. 3. http://pinterest.com Why so Pinteresting ! v The New Hot Social Network
  4. 4. It’s Now the Third Most Popular Social Network after Facebook And Twitter !( and just when you started toget comfortable with yourexisting Social Media setup :)http://venturebeat.com/2012/04/05/pinterest-third-most-popular-social-network/
  5. 5. http://venturebeat.com/2012/02/28/google-plus-ghost-town/
  6. 6. Daily Pinterest users have increased by 145% since the beginning of 2012http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
  7. 7. What is Pinterest?• Pinterest is a social photo-sharing service designed to look like a pinning board• Launched in March 2010• You share the photos you like• You upload, save, sort and manage images and videos into boards
  8. 8. http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
  9. 9. How does Pinterest MakeMoney?• Outside investments from entrepreneurs and VCs• Experimented with affiliate links for a while• Eventually advertisement and features for brand pages
  10. 10. Top Pictures shared on Pinteresthttp://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  11. 11. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  12. 12. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  13. 13. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  14. 14. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  15. 15. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  16. 16. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  17. 17. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  18. 18. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  19. 19. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  20. 20. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  21. 21. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  22. 22. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  23. 23. http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
  24. 24. http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
  25. 25. Stats and Figureshttp://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
  26. 26. http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
  27. 27. Over 80 % of pins are actually re-pins Pinterest user growth is better than that of Facebook and Twitter at the same point in their historyhttp://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
  28. 28. Pinterest “Clones”: • Concept of pinning photos and products by adding a twist. There are travel-focused sites like Trippy, Wanderfly, and Gtrot.http://venturebeat.com/2012/04/05/pinterest-third-most-popular-social-network/
  29. 29. http://www.athlestyle.com/
  30. 30. http://www.getvega.com/
  31. 31. http://www.designaside.com/
  32. 32. 80 % of users on Pinterest are femalehttp://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
  33. 33. Why is Pinterest popularwith women ?
  34. 34. Pinterest is visually appealing by natureand women are naturally inclined tomake everything prettierhttp://pinterest.com/weddings
  35. 35. Social Media is handledbetter by women• Women also have a much easier time expressing themselves and are better at it• Women use social networks to connect with their friends, family, and colleagues more than men• Women are better listeners than men
  36. 36. Social Media is handledbetter by women• A way of connecting with other women with similar interests and passions• A way to organize activities and stay in touch with friends.
  37. 37. Where are the Men on Pinterest? http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/
  38. 38. http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/Men are flocking to snatchly.com(launched February 13, 2012) http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/
  39. 39. Let’s Get Pinning !
  40. 40. Pinterest Signup Video Demohttp://www.youtube.com/watch?v=zYTz9Xf06DY
  41. 41. You can choose between 23 categories for your photos & videos: • Architecture • History • Art • Holidays • Cars & • Home Decor Motorcycles • Humor • Design • Kids • Crafts • My Life • Education • Womens Apparelhttp://www.pinterest.com
  42. 42. • Pets • Film, Music & • Products Books • Science & • Fitness Nature • Food & Drink • Technology • Gardening • Travel & Places • Geek • Wedding & • Mens Apparel Events • Outdoorshttp://www.pinterest.com
  43. 43. Board Collaboration Options: 1- Only you can pin 2- You can assign contributors – who are already on Pinterest - to pin with youhttp://www.pinterest.com
  44. 44. Users Post More Interesting Content: • People you generally follow on other social networks are not generally / regularly interesting; however, with the graphical nature of the site, content the same users share is generally more interesting. • They can Re-pin / Like / Comment / Tag.
  45. 45. How to join Pinterest?1. Get an invite – we can help with that  (nudge any Think Media Labs staff)2. Setup you account: Choose between logging in with Facebook or Twitter3. Find you friends to follow!4. Find you interests to follow!5. Start with creating broads6. Happy pinning!
  46. 46. Your Pinterest Plan• Have a rough plan of what boards to create.• Populate content as soon as you join• It will follow all people so far then to follow you back you need to have content there.
  47. 47. Pinterest Etiquette 1. Source Images Properly 2. Write a Full Caption 3. A Pin Addict ? 4. Think About Who You Want to Share With 5. Don’t Be Stingy with Interaction 6. Always Be Respectful 7. Report Objectionable Contenthttp://www.flowtown.com/blog/8-rules-of-pinterest-etiquette
  48. 48. Go Mobile iPhone / Android / Mobile Sitehttp://blog.pinterest.com/post/10144144538/pinterest-mobile
  49. 49. Keep Your Eye Out for SPAM --already 
  50. 50. http://channel-news8today.com/
  51. 51. http://pinterest.com/pin/247909154458159304/
  52. 52. Top Ten Brands On Pinteresthttp://mashable.com/2012/02/22/10-most-followed-brands-on-pinterest/
  53. 53. http://pinterest.com/perfectpalette/
  54. 54. http://pinterest.com/tbdofficial/
  55. 55. http://pinterest.com/hgtv/
  56. 56. http://pinterest.com/wholefoods/
  57. 57. http://pinterest.com/bhg/
  58. 58. http://pinterest.com/katespadeny/
  59. 59. http://pinterest.com/apttherapy/
  60. 60. http://pinterest.com/realsimple/
  61. 61. http://pinterest.com/westelm/
  62. 62. http://pinterest.com/mashable/
  63. 63. Celebrities with Pinning Spree!
  64. 64. http://pinterest.com/oprah/
  65. 65. http://pinterest.com/ellentv/
  66. 66. http://pinterest.com/doctoroz/
  67. 67. http://pinterest.com/marthastewart/
  68. 68. http://pinterest.com/zuck/
  69. 69. http://pinterest.com/ryanseacrest/
  70. 70. 8 Strategies for Launching a Brand Presence on Pinterest • Reserve Your Space • Leverage Your Brand Values • Themes, Not Product Promotion • Use Hashtags • Add the “Pin It” Button • Engage with the Communityhttp://mashable.com/2012/02/27/pinterest-marketing/
  71. 71. Include Priceshttp://pinterest.com/lexity/products-we-love-from-our-users/
  72. 72. Promote a life style throughPinterest
  73. 73. http://pinterest.com/etsy/
  74. 74. http://pinterest.com/gap
  75. 75. http://pinterest.com/latelierblanc/
  76. 76. http://pinterest.com/drmlebanon
  77. 77. Inspire Your Team To Pin!
  78. 78. Think Media Labs Staff Favoriteshttp://pinterest.com/thinkmedialabs/
  79. 79. Pinterest LebanonWe built the database for Pinterest websites in Lebanon for both personal profiles and brands. http://tmla.bz/pinlebDiscover local Pinterest pages andlist yours for others to discover you
  80. 80. User Experience:1- Strawberry Blu !
  81. 81. Strawberry Blu Blog Facebookwww.StrawberryBlu .com www.Facebook.com/ StrawberryBlu Twitter @StrawberryBlu and now...
  82. 82. Strawberry Blu on Pinterest http://pinterest.com/StrawBlu/ www.StrawberryBlu.comhttp://pinterest.com/StrawBlu/
  83. 83. Lebanese Food!! Food Books!!http://pinterest.com/StrawBlu/
  84. 84. Favorite Recipes!! For the Kitchen!!http://pinterest.com/StrawBlu/
  85. 85. Food, Technology and Healthhttp://pinterest.com/StrawBlu/
  86. 86. and all about Strawberry Blu...http://pinterest.com/StrawBlu/
  87. 87. Likes Repins How to discover contacts OtherHome OUTSIDE the BloggersPins people I follow? Pinterest Pages Followed Friends
  88. 88. How to decide if it’s worthpinning?- Content- Picture- Fun- Related to my interest
  89. 89. - Content - Picture - Fun - Related to my interesthttp://pinterest.com/StrawBlu/
  90. 90. When do I Like and when do I Repin?• Like: Something attractive but not always related to my own boards, sometimes it’s related to travel, architecture etc...• Repin:- something worth sharing on any of my boards- An attractive food, a good recipe, a good book...http://pinterest.com/StrawBlu/
  91. 91. OR... BOTH... I Pin, Repin and Like!!!http://pinterest.com/StrawBlu/
  92. 92. How is Pinterest integrated with Facebook and Twitter?http://pinterest.com/StrawBlu/
  93. 93. vhttp://www.computing.co.uk/ctg/feature/2094851/social-media-business-useful-tools-social-climbers
  94. 94. First time I heard about Pinteresthttp://mashable.com/
  95. 95. Pinning your interestshttp://mashable.com/2012/04/13/pinterest-infographic-travel/ Second logo by: @PSouhaid
  96. 96. By using Pinterest, I can… Pin Organize CategorizeSource of logo: http://www.janetpacey.com/janetpacey/Home.html
  97. 97. Pinterest can boost your Business Promoting Business Free Advertising Image So small can’t be used for muchhttp://pinterest.com/pinterestbiz/ Source of logo: http://www.janetpacey.com/janetpacey/Home.html
  98. 98. It’s a Great way to Collect/Plan Your Wedding Your Birthday Your Product Launching Organize you collectionhttp://pinterest.com/donninterest/ Source of logo: http://www.janetpacey.com/janetpacey/Home.html
  99. 99. It’s a Great way to Collect/Planhttp://pinterest.com/donninterest/
  100. 100. It’s a Great way to Collect/Planhttp://pinterest.com/donninterest/sports/
  101. 101. It’s a Great way to Collect/Planhttp://pinterest.com/donninterest/wedding-3/
  102. 102. It’s a Great way to Collect/Plan • My laptop can get some rest because my collection will be online. Pinterest is my online hard disk NowSource of logo: http://www.janetpacey.com/janetpacey/Home.html
  103. 103. A quick tour on Pinteresthttp://pinterest.com/dailydot/celebrities-on-pinterest/
  104. 104. A quick tour on Pinteresthttp://pinterest.com/kellylieberman/brands-on-pinterest/
  105. 105. A quick tour on Pinteresthttp://pinterest.com/barackobama/
  106. 106. A quick tour on Pinteresthttp://pinterest.com/thinkmedialabs/politicians-infographics-tml/
  107. 107. Not on Pinterest? Still don’t Account ? have a Think Twice and ask TML for an invitationhttp://learning.hubspot.com/blog/bid/128534/Pinterest-Button-Added-To-HubSpot-s-Follow-Me-Module
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