Soc medbranding
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Soc medbranding

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  • You can only influence
  • What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome.
  • Ask friends
  • authentic
  • Share knowledge, blog, make connections etc
  • care

Soc medbranding Soc medbranding Presentation Transcript

  • Accelerating your brand using social media
  • My brand is what I tweet #MYTH
  • My brand IS WHAT I facebook #MYTH
  • My brand is MY CHECKINS #MYTH
  • They DETERMINE YOUR brand #TRUTH
  • YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG
  • EVERYONE IS A CELEBRITY #ASM (after social media)
  • We cannot not manage our brands #ASM
  • HOW to do it? Long story!
  • CORE TRUTHS
  • SOCIAL MEDIA HAS NO NEW RECIPES #truth
  • You cannot fake it. Get humble now #truth
  • It is hard hard work. Get ready for the hustle #truth
  • Get started now, cause it is #awesome
  • DOING SOCIAL MEDIA BRANDING RIGHT
  • It is all about you baby!
  • Work inside out. DO not start with the tools
    YOU
  • You = minimum viable brand
  • What makes you remarkable?
  • Minimum viable brand = portable
  • Authentic, Powerful, Influential and Portable brand
  • What is brand goal?
    Distill it to 3 words
  • How do you make people think you are valuable? ->
  • How do you make people feel you are awesome? <-
  • How do you sustain that over time? <->
  • Gaining trust and influence
  • Choose the tools
    Where are you already? Leverage
    Where do customers exist ? Target
    What are your needs? Formats
  • value
    twitter
    facebook
    Homebase
    HOMEBASE
    LISTENING
    Rss, searches, alerts
    youtube
    blogs
    About
    conversations
    connections
    Google profile
    flickr
    Linkedin
    TRUSTED AND AUTHENTIC BRAND
    Soc Branding FRAMEWORK
  • Where is your homebase?
  • Matrix 3-6 tools
  • Monitor your brand
    RSS is your friend
    Google Alerts
    Twitter search
    Social Mention
    SEOMoz
    Rowfeeder
  • Measure your brand
    TwitterGrader
    Klout
    Followers
    Engagement
    Radian6
    Rowfeeder
  • Leverage
  • Having problems?
    Core product issue?
    Core personality issue?
    Full of yourself?
    Misfiring/target issues?
    ADD? Trying too many things?
    Consistency
  • Keep your secrets to yourself. Really.
  • DOING BRANDING RIGHT
    Have a good core product
    Know yourself
    Have a plan
    Choose the tools
    Have a homebase
    Never forget the people. It is always the people.
    Be consistent
    Give WAY more than you ASK
    Leverage where you can
    Monitor your brand
    Measure your brand
  • THANKS
    FLICKR
    http://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/
  • THANKS
    @thinkmayaMaya Bisineerhttp://www.thinkmaya.com
  • 2. With Social Media, you control your brand less than you ever did
  • 3. Social Media = Inbound marketing
    Cannot control the message, you can only shape it
  • 4. HARD HARD work + Creativity
  • THE AWESOME PART OF SOCIAL MEDIA
  • Social Media lets you build a brand that is *APPi*
    Authentic
    Powerful
    Influential
    Portable
    Extremely powerful for small businesses and individuals
  • Social Media lets you build a brand that is *APPi*
    Authentic
    Powerful
    Influential
    Portable
    Extremely powerful for small businesses and individuals
  • IT IS ALL ABOUT THE PEOPLE
  • The OPEN brand by Resource INTERACIVE
    On-Demand
    Personal
    Engaging
    Networked
  • Chrisbrogan’s Branding Ideas
    Listening
    Homebase
    Passports
    Outpost
    Content
    Conversation
    Face to face
    Promotion