It is hard hard work. Get ready for the hustle #truth
Get started now, cause it is #awesome
DOING SOCIAL MEDIA BRANDING RIGHT
It is all about you baby!
Work inside out. DO not start with the tools YOU
You = minimum viable brand
What makes you remarkable?
Minimum viable brand = portable
Authentic, Powerful, Influential and Portable brand
What is brand goal? Distill it to 3 words
How do you make people think you are valuable? ->
How do you make people feel you are awesome? <-
How do you sustain that over time? <->
Gaining trust and influence
Choose the tools Where are you already? Leverage Where do customers exist ? Target What are your needs? Formats
value twitter facebook Homebase HOMEBASE LISTENING Rss, searches, alerts youtube blogs About conversations connections Google profile flickr Linkedin TRUSTED AND AUTHENTIC BRAND Soc Branding FRAMEWORK
Where is your homebase?
Matrix 3-6 tools
Monitor your brand RSS is your friend Google Alerts Twitter search Social Mention SEOMoz Rowfeeder
Measure your brand TwitterGrader Klout Followers Engagement Radian6 Rowfeeder
Having problems? Core product issue? Core personality issue? Full of yourself? Misfiring/target issues? ADD? Trying too many things? Consistency
Keep your secrets to yourself. Really.
DOING BRANDING RIGHT Have a good core product Know yourself Have a plan Choose the tools Have a homebase Never forget the people. It is always the people. Be consistent Give WAY more than you ASK Leverage where you can Monitor your brand Measure your brand