Accelerating your brand using social media<br />
My brand is what I tweet #MYTH<br />
My brand IS WHAT I facebook #MYTH<br />
My brand is MY CHECKINS #MYTH<br />
They DETERMINE YOUR brand #TRUTH<br />
YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG<br />
EVERYONE IS A CELEBRITY #ASM (after social media)<br />
Personal brand = power<br />
We cannot not manage our brands #ASM<br />
HOW to do it? Long story!<br />
CORE TRUTHS <br />
SOCIAL MEDIA HAS NO NEW RECIPES #truth<br />
You cannot fake it. Get humble now #truth <br />
It is hard hard work. Get ready for the hustle #truth<br />
Get started now, cause it is #awesome<br />
DOING SOCIAL MEDIA BRANDING RIGHT<br />
It is all about you baby!<br />
Work inside out. DO not start with the tools <br />
YOU<br />
YOU<br />You = minimum viable brand<br />
What makes you remarkable?<br />
Minimum viable brand = portable<br />YOU<br />
Authentic, Powerful, Influential and Portable brand<br />
What is brand goal? 3 words <br />
How do you make people think you are valuable? -><br />
How do you make people feel you are awesome? <-<br />
How do you sustain that over time? <-><br />
YOU<br />
VALUE<br />YOU<br />CONVERSATIONS<br />CONNECTIONS<br />Trusted / influential brand<br />
Put on those listening ears<br />
VALUE<br />twitter<br />Facebook<br />LISTENING<br />YouTube<br />blogs<br />About <br />RSS searches alerts<br />Google p...
Where is your homebase?<br />
VALUE<br />twitter<br />Facebook<br />HOMEBASE<br />LISTENING<br />YouTube<br />blogs<br />About <br />RSS searches alerts...
Choose the tools<br />
Where are your customers? #target<br />
Where are you?#leverage<br />
What are your needs?#format #context<br />
Matrix 3-6 tools<br />
the feedback loop<br />
Monitor your brand<br />RSS is your friend<br />Google Alerts<br />Twitter search<br />Social Mention<br />SEOMoz<br />Row...
Measure your brand<br />TwitterGrader<br />Klout<br />Followers<br />Engagement<br />Radian6<br />Rowfeeder<br />
Leverage <br />
Having problems?                         <br />Core product issue?<br />Core personality issue?<br />Full of yourself?<br ...
Keep your secrets to yourself. Really.<br />
DOING BRANDING RIGHT <br />Have a good core product<br />Know yourself<br />Have a plan <br />Choose the tools <br />Have ...
Now go brand yourself into someone #awesome<br />
THANK You (cc)<br />FLICKR<br />http://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/de...
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Accelerating your personal brand using social media

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Your brand is perceived outside in but has to be built inside out.

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  • You can only influence
  • http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/
  • http://www.flickr.com/photos/hamed/962315433/
  • http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/
  • http://www.flickr.com/photos/29278394@N00/2832173460/#
  • http://www.flickr.com/photos/61577174@N00/363642661/
  • http://www.flickr.com/photos/saad/1968774/sizes/l/
  • http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/
  • http://www.flickr.com/photos/zoglmannk/4039495321/in/photostream/
  • http://www.flickr.com/photos/walkadog/3206541859/
  • http://www.flickr.com/photos/nrbelex/454726783/sizes/l/
  • http://www.flickr.com/photos/l-e-e/2919561589/
  • What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome.
  • Ask friends http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/
  • authentic
  • Distill it to 3 wordshttp://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/
  • Share knowledge, blog, make connections etchttp://www.flickr.com/photos/karent/25606301/sizes/o/
  • Carehttp://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/
  • Accelerating your personal brand using social media

    1. 1. Accelerating your brand using social media<br />
    2. 2. My brand is what I tweet #MYTH<br />
    3. 3. My brand IS WHAT I facebook #MYTH<br />
    4. 4. My brand is MY CHECKINS #MYTH<br />
    5. 5. They DETERMINE YOUR brand #TRUTH<br />
    6. 6. YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG<br />
    7. 7. EVERYONE IS A CELEBRITY #ASM (after social media)<br />
    8. 8. Personal brand = power<br />
    9. 9. We cannot not manage our brands #ASM<br />
    10. 10. HOW to do it? Long story!<br />
    11. 11. CORE TRUTHS <br />
    12. 12. SOCIAL MEDIA HAS NO NEW RECIPES #truth<br />
    13. 13. You cannot fake it. Get humble now #truth <br />
    14. 14. It is hard hard work. Get ready for the hustle #truth<br />
    15. 15. Get started now, cause it is #awesome<br />
    16. 16. DOING SOCIAL MEDIA BRANDING RIGHT<br />
    17. 17. It is all about you baby!<br />
    18. 18. Work inside out. DO not start with the tools <br />
    19. 19. YOU<br />
    20. 20. YOU<br />You = minimum viable brand<br />
    21. 21. What makes you remarkable?<br />
    22. 22. Minimum viable brand = portable<br />YOU<br />
    23. 23. Authentic, Powerful, Influential and Portable brand<br />
    24. 24. What is brand goal? 3 words <br />
    25. 25. How do you make people think you are valuable? -><br />
    26. 26. How do you make people feel you are awesome? <-<br />
    27. 27. How do you sustain that over time? <-><br />
    28. 28. YOU<br />
    29. 29. VALUE<br />YOU<br />CONVERSATIONS<br />CONNECTIONS<br />Trusted / influential brand<br />
    30. 30. Put on those listening ears<br />
    31. 31. VALUE<br />twitter<br />Facebook<br />LISTENING<br />YouTube<br />blogs<br />About <br />RSS searches alerts<br />Google profile<br />CONVERSATIONS<br />CONNECTIONS<br />Flickr<br />LinkedIn<br />Trusted / influential brand<br />
    32. 32. Where is your homebase?<br />
    33. 33. VALUE<br />twitter<br />Facebook<br />HOMEBASE<br />LISTENING<br />YouTube<br />blogs<br />About <br />RSS searches alerts<br />Google profile<br />CONVERSATIONS<br />CONNECTIONS<br />Flickr<br />LinkedIn<br />Trusted / influential brand<br />
    34. 34. Choose the tools<br />
    35. 35. Where are your customers? #target<br />
    36. 36. Where are you?#leverage<br />
    37. 37. What are your needs?#format #context<br />
    38. 38. Matrix 3-6 tools<br />
    39. 39. the feedback loop<br />
    40. 40. Monitor your brand<br />RSS is your friend<br />Google Alerts<br />Twitter search<br />Social Mention<br />SEOMoz<br />Rowfeeder<br />
    41. 41. Measure your brand<br />TwitterGrader<br />Klout<br />Followers<br />Engagement<br />Radian6<br />Rowfeeder<br />
    42. 42. Leverage <br />
    43. 43. Having problems? <br />Core product issue?<br />Core personality issue?<br />Full of yourself?<br />Misfiring/target issues?<br />ADD? Trying too many things?<br />Consistency<br />
    44. 44. Keep your secrets to yourself. Really.<br />
    45. 45. DOING BRANDING RIGHT <br />Have a good core product<br />Know yourself<br />Have a plan <br />Choose the tools <br />Have a homebase<br />Never forget the people. It is always the people.<br />Be consistent<br />Give WAY more than you ASK<br />Leverage where you can<br />Monitor your brand<br />Measure your brand <br />
    46. 46. Now go brand yourself into someone #awesome<br />
    47. 47. THANK You (cc)<br />FLICKR<br />http://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/<br />http://www.flickr.com/photos/tmview/2777567783<br />http://www.flickr.com/photos/tambako/3798204195/<br />http://www.flickr.com/photos/metrolibraryarchive/3941539351/<br />http://www.flickr.com/photos/pamhule/4677117650/<br />http://www.flickr.com/photos/track24/2185517005/<br />http://www.flickr.com/photos/heathbar/3869181449/<br />http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’<br />http://www.flickr.com/photos/erase/4636923628/<br />http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/<br />@thinkmayaMaya Bisineerhttp://www.thinkmaya.com<br />
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