Accelerating your personal brand using social media

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Your brand is perceived outside in but has to be built inside out.

Your brand is perceived outside in but has to be built inside out.

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  • You can only influence
  • http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/
  • http://www.flickr.com/photos/hamed/962315433/
  • http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/
  • http://www.flickr.com/photos/29278394@N00/2832173460/#
  • http://www.flickr.com/photos/61577174@N00/363642661/
  • http://www.flickr.com/photos/saad/1968774/sizes/l/
  • http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/
  • http://www.flickr.com/photos/zoglmannk/4039495321/in/photostream/
  • http://www.flickr.com/photos/walkadog/3206541859/
  • http://www.flickr.com/photos/nrbelex/454726783/sizes/l/
  • http://www.flickr.com/photos/l-e-e/2919561589/
  • What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome.
  • Ask friends http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/
  • authentic
  • Distill it to 3 wordshttp://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/
  • Share knowledge, blog, make connections etchttp://www.flickr.com/photos/karent/25606301/sizes/o/
  • Carehttp://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/

Transcript

  • 1. Accelerating your brand using social media
  • 2. My brand is what I tweet #MYTH
  • 3. My brand IS WHAT I facebook #MYTH
  • 4. My brand is MY CHECKINS #MYTH
  • 5. They DETERMINE YOUR brand #TRUTH
  • 6. YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG
  • 7. EVERYONE IS A CELEBRITY #ASM (after social media)
  • 8. Personal brand = power
  • 9. We cannot not manage our brands #ASM
  • 10. HOW to do it? Long story!
  • 11. CORE TRUTHS
  • 12. SOCIAL MEDIA HAS NO NEW RECIPES #truth
  • 13. You cannot fake it. Get humble now #truth
  • 14. It is hard hard work. Get ready for the hustle #truth
  • 15. Get started now, cause it is #awesome
  • 16. DOING SOCIAL MEDIA BRANDING RIGHT
  • 17. It is all about you baby!
  • 18. Work inside out. DO not start with the tools
  • 19. YOU
  • 20. YOU
    You = minimum viable brand
  • 21. What makes you remarkable?
  • 22. Minimum viable brand = portable
    YOU
  • 23. Authentic, Powerful, Influential and Portable brand
  • 24. What is brand goal? 3 words
  • 25. How do you make people think you are valuable? ->
  • 26. How do you make people feel you are awesome? <-
  • 27. How do you sustain that over time? <->
  • 28. YOU
  • 29. VALUE
    YOU
    CONVERSATIONS
    CONNECTIONS
    Trusted / influential brand
  • 30. Put on those listening ears
  • 31. VALUE
    twitter
    Facebook
    LISTENING
    YouTube
    blogs
    About
    RSS searches alerts
    Google profile
    CONVERSATIONS
    CONNECTIONS
    Flickr
    LinkedIn
    Trusted / influential brand
  • 32. Where is your homebase?
  • 33. VALUE
    twitter
    Facebook
    HOMEBASE
    LISTENING
    YouTube
    blogs
    About
    RSS searches alerts
    Google profile
    CONVERSATIONS
    CONNECTIONS
    Flickr
    LinkedIn
    Trusted / influential brand
  • 34. Choose the tools
  • 35. Where are your customers? #target
  • 36. Where are you?#leverage
  • 37. What are your needs?#format #context
  • 38. Matrix 3-6 tools
  • 39. the feedback loop
  • 40. Monitor your brand
    RSS is your friend
    Google Alerts
    Twitter search
    Social Mention
    SEOMoz
    Rowfeeder
  • 41. Measure your brand
    TwitterGrader
    Klout
    Followers
    Engagement
    Radian6
    Rowfeeder
  • 42. Leverage
  • 43. Having problems?
    Core product issue?
    Core personality issue?
    Full of yourself?
    Misfiring/target issues?
    ADD? Trying too many things?
    Consistency
  • 44. Keep your secrets to yourself. Really.
  • 45. DOING BRANDING RIGHT
    Have a good core product
    Know yourself
    Have a plan
    Choose the tools
    Have a homebase
    Never forget the people. It is always the people.
    Be consistent
    Give WAY more than you ASK
    Leverage where you can
    Monitor your brand
    Measure your brand
  • 46. Now go brand yourself into someone #awesome
  • 47. THANK You (cc)
    FLICKR
    http://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/
    http://www.flickr.com/photos/tmview/2777567783
    http://www.flickr.com/photos/tambako/3798204195/
    http://www.flickr.com/photos/metrolibraryarchive/3941539351/
    http://www.flickr.com/photos/pamhule/4677117650/
    http://www.flickr.com/photos/track24/2185517005/
    http://www.flickr.com/photos/heathbar/3869181449/
    http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’
    http://www.flickr.com/photos/erase/4636923628/
    http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/
    @thinkmayaMaya Bisineerhttp://www.thinkmaya.com