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Accelerating your personal brand using social media

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Your brand is perceived outside in but has to be built inside out.

Your brand is perceived outside in but has to be built inside out.

Published in: Technology, Business, Career
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  • You can only influence
  • http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/
  • http://www.flickr.com/photos/hamed/962315433/
  • http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/
  • http://www.flickr.com/photos/29278394@N00/2832173460/#
  • http://www.flickr.com/photos/61577174@N00/363642661/
  • http://www.flickr.com/photos/saad/1968774/sizes/l/
  • http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/
  • http://www.flickr.com/photos/zoglmannk/4039495321/in/photostream/
  • http://www.flickr.com/photos/walkadog/3206541859/
  • http://www.flickr.com/photos/nrbelex/454726783/sizes/l/
  • http://www.flickr.com/photos/l-e-e/2919561589/
  • What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome.
  • Ask friends http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/
  • authentic
  • Distill it to 3 wordshttp://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/
  • Share knowledge, blog, make connections etchttp://www.flickr.com/photos/karent/25606301/sizes/o/
  • Carehttp://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/
  • Transcript

    • 1. Accelerating your brand using social media
    • 2. My brand is what I tweet #MYTH
    • 3. My brand IS WHAT I facebook #MYTH
    • 4. My brand is MY CHECKINS #MYTH
    • 5. They DETERMINE YOUR brand #TRUTH
    • 6. YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG
    • 7. EVERYONE IS A CELEBRITY #ASM (after social media)
    • 8. Personal brand = power
    • 9. We cannot not manage our brands #ASM
    • 10. HOW to do it? Long story!
    • 11. CORE TRUTHS
    • 12. SOCIAL MEDIA HAS NO NEW RECIPES #truth
    • 13. You cannot fake it. Get humble now #truth
    • 14. It is hard hard work. Get ready for the hustle #truth
    • 15. Get started now, cause it is #awesome
    • 16. DOING SOCIAL MEDIA BRANDING RIGHT
    • 17. It is all about you baby!
    • 18. Work inside out. DO not start with the tools
    • 19. YOU
    • 20. YOU
      You = minimum viable brand
    • 21. What makes you remarkable?
    • 22. Minimum viable brand = portable
      YOU
    • 23. Authentic, Powerful, Influential and Portable brand
    • 24. What is brand goal? 3 words
    • 25. How do you make people think you are valuable? ->
    • 26. How do you make people feel you are awesome? <-
    • 27. How do you sustain that over time? <->
    • 28. YOU
    • 29. VALUE
      YOU
      CONVERSATIONS
      CONNECTIONS
      Trusted / influential brand
    • 30. Put on those listening ears
    • 31. VALUE
      twitter
      Facebook
      LISTENING
      YouTube
      blogs
      About
      RSS searches alerts
      Google profile
      CONVERSATIONS
      CONNECTIONS
      Flickr
      LinkedIn
      Trusted / influential brand
    • 32. Where is your homebase?
    • 33. VALUE
      twitter
      Facebook
      HOMEBASE
      LISTENING
      YouTube
      blogs
      About
      RSS searches alerts
      Google profile
      CONVERSATIONS
      CONNECTIONS
      Flickr
      LinkedIn
      Trusted / influential brand
    • 34. Choose the tools
    • 35. Where are your customers? #target
    • 36. Where are you?#leverage
    • 37. What are your needs?#format #context
    • 38. Matrix 3-6 tools
    • 39. the feedback loop
    • 40. Monitor your brand
      RSS is your friend
      Google Alerts
      Twitter search
      Social Mention
      SEOMoz
      Rowfeeder
    • 41. Measure your brand
      TwitterGrader
      Klout
      Followers
      Engagement
      Radian6
      Rowfeeder
    • 42. Leverage
    • 43. Having problems?
      Core product issue?
      Core personality issue?
      Full of yourself?
      Misfiring/target issues?
      ADD? Trying too many things?
      Consistency
    • 44. Keep your secrets to yourself. Really.
    • 45. DOING BRANDING RIGHT
      Have a good core product
      Know yourself
      Have a plan
      Choose the tools
      Have a homebase
      Never forget the people. It is always the people.
      Be consistent
      Give WAY more than you ASK
      Leverage where you can
      Monitor your brand
      Measure your brand
    • 46. Now go brand yourself into someone #awesome
    • 47. THANK You (cc)
      FLICKR
      http://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/
      http://www.flickr.com/photos/tmview/2777567783
      http://www.flickr.com/photos/tambako/3798204195/
      http://www.flickr.com/photos/metrolibraryarchive/3941539351/
      http://www.flickr.com/photos/pamhule/4677117650/
      http://www.flickr.com/photos/track24/2185517005/
      http://www.flickr.com/photos/heathbar/3869181449/
      http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’
      http://www.flickr.com/photos/erase/4636923628/
      http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/
      @thinkmayaMaya Bisineerhttp://www.thinkmaya.com

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