The 2012 Games – Opportunities in Digital Media and Creative Industries

                         Thursday, 5 November 200...
London Global Launchpad




Who we are

     London’s foreign direct investment agency
     Not for profit private-publi...
The Olympic
Opportunity




3
London 2012 Delivery Structure

                          International Olympic Committee




   BOA                    Lo...
75,000
             Supply chain contracts




Think big
      xxxx
5
The Digital Games
Simple new media model
Web and new media results –
public response

- “celebration” was #3 video in
  UK at peak on youtube

- 1000 comments, #91...
New media model

Key digital projects outstanding
•Torch relay (2011)
•Mascots (2010)
•Games-time website (from 2010)
•Ad ...
Which could be the key to accessing their stories in physical/digital spaces
at all events, up to and including the Games....
The Digital Legacy




13
London 2012
1948 Olympic Games
2012
Formula 1
Beijing 2008
Online
IPTV
Mobile
Wireless devices
Partnership
1953 Coronation
London 2012
Digital Capital
Presentation title goes here




                       $93 billion
       The London Digital Opportunity
Presentation title goes here




                               $32bn
                               E-Marketplace



29
Presentation title goes here




       Digital Ad $/€
                               $13.61 billion by 2012



30
Presentation title goes here




      Convergence
        Capital
    Mobile/Music/Computer
Games/Film/TV/Radio/Animation...
Good Company




32
www.thinklondon.com
      Twitter: thinklondon




33
The Digital 2012 Olympic Games: what it means for businesses in the Creative and Digital industries in London
The Digital 2012 Olympic Games: what it means for businesses in the Creative and Digital industries in London
The Digital 2012 Olympic Games: what it means for businesses in the Creative and Digital industries in London
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The Digital 2012 Olympic Games: what it means for businesses in the Creative and Digital industries in London

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The webinar: 'The 2012 Games – Opportunities in Digital Media and Creative Industries' provided attendees with an introduction to the 'Digital Games' and what it means for business, an insight into the BBC’s digital strategy for 2012 and an overview of the wider opportunities in creative industries in London. Our speakers were Janet Coyle, Head of 2012 at Think London, Tim Plyming, Project Executive, BBC Digital Olympics, and Sam Davies, Sector Champion – Creative Industries, Think London.

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The Digital 2012 Olympic Games: what it means for businesses in the Creative and Digital industries in London

  1. 1. The 2012 Games – Opportunities in Digital Media and Creative Industries Thursday, 5 November 2009 1
  2. 2. London Global Launchpad Who we are  London’s foreign direct investment agency  Not for profit private-public partnership with contacts in every area of London’s economic & business life  Supported by the UK & London government & London’s business community  Free, confidential & comprehensive consultancy service  Experts on London  Over the last 14 years we’ve helped over 1,200 companies from 44 countries expand into London 2
  3. 3. The Olympic Opportunity 3
  4. 4. London 2012 Delivery Structure International Olympic Committee BOA London Organising Committee of the Olympic Games and Paralympic Games GLA Olympic Board LOCOG Olympic Delivery Authority GOVT Delivery Partner Supply Chain
  5. 5. 75,000 Supply chain contracts Think big xxxx 5
  6. 6. The Digital Games Simple new media model
  7. 7. Web and new media results – public response - “celebration” was #3 video in UK at peak on youtube - 1000 comments, #91 most responded to video all time on youtube - 500+ photos and video submitted to our celebration map via flickr and youtube - 100k new sign ups to news/volunteering: total 350k+
  8. 8. New media model Key digital projects outstanding •Torch relay (2011) •Mascots (2010) •Games-time website (from 2010) •Ad serving (games-time) (from 2011) •Creative/real world implementations of my2012 (from 2011)
  9. 9. Which could be the key to accessing their stories in physical/digital spaces at all events, up to and including the Games. Literally part of the brickwork...
  10. 10. The Digital Legacy 13
  11. 11. London 2012
  12. 12. 1948 Olympic Games
  13. 13. 2012
  14. 14. Formula 1
  15. 15. Beijing 2008
  16. 16. Online
  17. 17. IPTV
  18. 18. Mobile
  19. 19. Wireless devices
  20. 20. Partnership
  21. 21. 1953 Coronation
  22. 22. London 2012
  23. 23. Digital Capital
  24. 24. Presentation title goes here $93 billion The London Digital Opportunity
  25. 25. Presentation title goes here $32bn E-Marketplace 29
  26. 26. Presentation title goes here Digital Ad $/€ $13.61 billion by 2012 30
  27. 27. Presentation title goes here Convergence Capital Mobile/Music/Computer Games/Film/TV/Radio/Animation/ICT 31
  28. 28. Good Company 32
  29. 29. www.thinklondon.com Twitter: thinklondon 33

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