Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask

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In this session, Hans Fenstermacher, CEO of of the Globalization and Localization Association (GALA) looks at five questions that constantly come up in the language service business and provides some answers to them:
1. What is the difference between translation and localization?
2. Why is localization so hard?
3. Why is localization so expensive?
4. Aren’t most language service providers basically the same?
5. Can’t computers translate most everything now?

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Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask

  1. 1. 5 Things You Always Wanted toKnow About Localization*Hans Fenstermacher, CEO!GALA!hfenstermacher@gala-global.org !!*But Were Afraid to Ask!
  2. 2. “Just one more thing...”!
  3. 3. !!!!!!!!!!!http://www.youtube.com/watch?v=biW9BbWJtQU
  4. 4. What’s the difference betweentranslation and localization?**HINT: Nothing. Also everything.!
  5. 5. For being in thelanguagebusiness,we sure can bebad at communicating!
  6. 6. http://www.youtube.com/watch?v=1fuDDqU6n4o!
  7. 7. Rule #1:Determine whatyou need!
  8. 8. Rule #2:SetExpectationsfor everyone!
  9. 9. Rule #3:SeeRule #2!
  10. 10. Why is localization so hard?*HINT: Because life is.!
  11. 11. Language– like breathing –still isn’t viewed as askill!
  12. 12. http://www.youtube.com/watch?v=kAG39jKi0lI!
  13. 13. TheGoldilocks /Ricitos de oro /Cachos doradosdilemma!
  14. 14. Why is localization so expensive?*HINT: It isn’t.!
  15. 15. “Translation?that’s easy.Now,engineering...That’s hard.”!
  16. 16. http://www.youtube.com/watch?v=R2a8TRSgzZY
  17. 17. Aren’t most localization providersbasically the same?*HINT: Yes, just like most restaurants.!
  18. 18. “I do not sell.I buy formy customer.If I buy correctly,I never have tosell anything.”
  19. 19. “Quality is notwhat the supplier puts in.It is what thecustomer gets out andis willing to pay for.Customers pay only forwhat is of use to themand gives them value.”
  20. 20. Don’t computers translate mosteverything now?
  21. 21. http://www.youtube.com/watch?v=qucf2-ltFMo
  22. 22. http://www.youtube.com/watch?v=HwBmPiOmEGQ
  23. 23. What’s the difference betweentranslation and localization?Why is localization so hard?Why is localization so expensive?Aren’t most localization providersbasically the same?Don’t computers translate mosteverything now?

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