Brazil is on the radar of many companies for the upcoming years as the country will host the World Cup in 2014 and the Summer Olympic Games in 2016. How can we use these two global events to leverage capacity and interest among our clients? Eduardo Giansante, CEO and Founder of E-Dublin, the biggest and most celebrated website for Brazilians living and going to Ireland, explain how the website can enable service companies and the education industry to plan and implement empowerment and lead generation programmes to drive revenue growth. Companies that invest the time and effort to empower people have been built on the reputation and contact network of the business foundation at E-Dublin. This presentation gives you insights and a range of possibilities to adopt a more targeted approach to lead generation, capability building and upskill programmes to turn the World Cup into a success case for your business.