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SMW 09 Upload, Livestream and Share Videos

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Slides from Streaming Media West 2009 How to Upload - Stream - Share Online video

Slides from Streaming Media West 2009 How to Upload - Stream - Share Online video

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  • SME 09 <br /> Planning, Building, and Launching a Video Blog <br /> Pre-Conference Seminars (SM4) 1:30 PM - 4:30 PM <br /> <br /> This hands-on workshop will cover the basics of planning, building, and launching a video blog. Whether you are an individual or part of a large corporation, you will learn the power of user-generated content tools for capturing, editing, and sharing video online. Attendees will get a chance to participate as we launch our own video blog during the workshop. We will cover easy-to-use video capture devices, basic video editing tools, and online distribution platforms for your video blog. <br /> Presenter: <br /> Jose Castillo, President, thinkjose
  • 1 a week, month, etc. What <br /> RSS, it comes to me Who <br /> tags, text, photos, keywords Why <br /> blog, wordpress, blogspot.com, typepad, etc. How
  • Up 40% from this time last year
  • Quick example of clip to YouTube
  • Intros, music, titles, etc. are easy and powerful tools.
  • Audience device & platform will dictate format
  • Audience device & platform will dictate format

SMW 09 Upload, Livestream and Share Videos SMW 09 Upload, Livestream and Share Videos Presentation Transcript

  • How to Upload, Stream, and Share Using Online Video Tools
  • upload-stream-share online video Nov 16th thinkjose.com 2009
  • Who are you? Who am I? What are we going to do?
  • You?
  • Who the heck am I? geek speaker writer start spicy things!
  • thinkjose.com streamingmedia.com twitter.com/thinkjose facebook.com/thinkjose youtube.com/thinkjose etc.
  • What are we doing today?
  • Expectations? Questions?
  • Why video? http://blog.nielsen.com
  • Do it, do it… (quick & dirty example)
  • Quick & Dirty: Upload youtube.com Stream livestream.com Share youtube - embed - tweet - etc.
  • Long & Clean: Upload Learn - Do - Q&A Stream Learn - Do - Q&A Share Learn - Do - Q&A
  • Todays Goal: We (that means YOU will get involved) will Upload - Stream - Share online videos
  • Upload - Learn
  • A few planning ?’s for any video: Why are we doing this? What is your niche? What are you offering? How do you want them to respond? Who is involved? Length, format of content? How do we measure the win?
  • What is the business case for my 57 year old boss who still has a secretary print out emails?
  • Agree to mini-bizplan ROI is not a dirty word! Measure the win.
  • Thoughts on Uploading video: A B
  • Content Camera Media Computer Server Browser Viewer
  • Content Viewer
  • so... begin with the end in mind
  • Upload from webcam Stream your video Keep workflow simple
  • List of upload sites: youtube.com vimeo.com viddler.com blip.tv flickr.com facebook.com tubemogul.com multi upload
  • Upload-Do
  • Volunteers?
  • internet viral video generator ;-)
  • Camera- Videographer- Talent- Geek- Marketer-
  • Upload-Q&A
  • Stream-Learn
  • We are live!
  • List of 11 Live Streaming Sites • blogTV • Justin.tv • Kyte • LiveCast • Livestream • make.tv • Stickam • Twitcam • ubroadcast • Ustream • Yaika
  • asdfasdf http://www.thinkjose.com/live-video-streaming-sites-reviewed/
  • Thoughts about Live Streaming Video:
  • Content - Write a script (or at least pretend on a napkin)
  • short - sweet funny - interesting weird - entertaining shocking - scary be dramatically different
  • remember the audience why should they care?
  • Capture rubber + road
  • Keep it simple video blog ≠ studio production
  • The power of a video blog is not in the production value... it’s the speed of delivery, relevance of the story, & value added to the conversation!
  • Edit
  • slash & burn
  • Tell a concise story. Make others look good. Truth is stranger than fiction.
  • bumpers (watched TV lately)
  • format? iTunes http://www.apple.com/itunes/whatson/podcasts/specs.html YouTube http://www.youtube.com/t/howto_makevideo blip.tv http://blip.tv/learning/export/
  • web ready format?
  • Post
  • Platform free vs. paid http://youtube.com http://blip.tv http://seesmic.com http://viddler.com http://vimeo.com
  • blog format comments, interaction, actual conversations
  • What is an RSS feed? Most video platforms automatically create RSS feeds but... http://feedburner.com
  • Market
  • submit to iTunes, etc.
  • digital marketing tools
  • show your best stuff! not everything
  • free, cheap, cool
  • get others to market for you - chicklets, badges, user submitted content, etc.
  • Hardware
  • Basic direct to digital! (computer, digital video camera, Flip, digital still camera, webcam, mobile device)
  • Intermediate digital tape (MiniDV camera, pro-sumer level)
  • Pro Hire a production company :)
  • My Tools: Canon SD-750 Panasonic PV-GS70 MacbookPro w iSight Sony HDR FX1 Aiptek HD GVS
  • digital vs. tape
  • a word about lighting use it!
  • a word about audio people will tolerate crappy video, but not crappy audio!
  • wireless mic, usb plug in mic, shotgun mic, etc.
  • the simpler system the better
  • dedicated hard drive (and back it up)
  • accessories stands, lighting, tripod, cables, adapters, racks, power strips, etc.
  • Software
  • offline tools iMovie, Quicktime, Final Cut (Pro), Adobe Premier, Windows Movie Maker, etc.
  • online tools livestream.com, jumpcut.com, motionbox.com eyespot.com,
  • Live video tools • blogTV • Justin.tv • Kyte • LiveCast • Livestream • make.tv • Stickam • Twitcam • ubroadcast • Ustream
  • More video tools flixwagon.com qik.com livevideo.com veetle.com twitvid.com 12seconds.tv glomera.com mobatalk.com yfrog.com
  • iTunes (you need this... trust me)
  • blog wordpress, movable type, blogger, custom, and enterprise level
  • RSS feedburner.com sourceforge.com
  • Stream - Do
  • switch to macbook pro (not a subliminal ad - just a note for me)
  • Stream - Q&A
  • Share - Learn
  • small is the new big
  • passion is key personality matters
  • set clear start and stop points
  • do what you say you are going to do!
  • look back to the mini-bizplan
  • keep it fresh and fun
  • Marketing
  • get others to talk about you
  • do cool stuff (dramatically different)
  • Share - Do
  • Yay We just did it!
  • Thank You! please contact me jose@thinkjose.com twitter.com/thinkjose 423.943.5262
  • It’s really over… I promise.