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Planning, Building,
    and Launching
     a Video Blog!




(attacking the camera guy is optional)
plan-build-launch
    a video blog
                Oct 14th

thinkjose.com   2009
Who are you?
Why are you here?
 Expectations?
Write down 1 thing
  you want to take
away with you today.
Who the heck am I?

             geek
What is a video blog?
 http://en.wikipedia.org/wiki/Vlog

 vlog, video blog, vidcast, show,
 vodcast, video podcast, TV, etc.
key ingredients:
-regular videos
  -syndication
   -metadata
    -platform
Why video?




http://blog.nielsen.com
Examples:




    http://stevegarfield.blogs.com
       http://tv.winelibrary.com/
        http://tv.boingboing.net/
 http://www.ted.com/index.php/talks
Do it, do it…
(quick & dirty example)
How do we do it?:
     Plan
   Learn - Do - Q&A
      Build
   Learn - Do - Q&A
     Launch
   Learn - Do - Q&A
Todays Goal:
We (that means YOU will get involved) will

Plan - Build - Launch
      a podcast
Plan - Learn
Why are we doing
     this?
increase visibility,
 revenue, marketing,
because we can, etc.
Identify a niche
What can you offer
   this niche?
How do you want
them to respond?
buy more product,
 increase brand
 awareness, etc.
Who is involved?
What is the content-
   length-etc.
How many episodes?
Where?
Who is our audience?
How will they find us?
How do we measure
     the win?
viewers, more
 product sold, brand
     awareness,
impressions, hits, etc.
What is the business
 case for my 57 year
old boss who still has
his secretary print out
      his emails?
Agree to mini-bizplan
Set team-tasks-roles-
    responsbilities
What equipment do I
      need?
Plan-Do
Volunteers?
Why - Who - Where
  How - What
mini-bizplan
(write it down!)
Host-
Interviewee-
Engineer-
Geek-
Marketer/Writer-
Plan-Q&A
Build-Learn
Agree and Review
   Document
Workflow
Content -
     Write a script
(or at least pretend on
        a napkin)
short - sweet
funny - interesting
weird - entertaining
 shocking - scary
  be dramatically
     different
remember the
   audience
why should they
     care?
Capture
rubber + road
Keep it simple
video blog ≠ studio production
The power of a video
  blog is not in the
 production value...
   it’s the speed of
delivery, relevance of
  the story, & value
      added to the
     conversation!
Edit
slash & burn
Tell a concise story.
  Make others look
         good.
Truth is stranger than
         fiction.
bumpers
(watched TV lately)
format?

                 iTunes
http://www.apple.com/itunes/whatson/podcasts/specs.html



             YouTube
      http://www.youtube.com/t/howto_makevideo


                 blip.tv
         http://blip.tv/learning/export/
web ready format?
Post
Platform
    free vs. paid
http://youtube.com
    http://blip.tv
http://seesmic.com
 http://viddler.com
 http://vimeo.com
blog format
    comments,
interaction, actual
  conversations
What is an RSS feed?
Most video platforms automatically
     create RSS feeds but...

http://feedburner.com
Market
submit to iTunes,
Podcast Alley, Yahoo,
        etc.
digital marketing tools
show your best stuff!
   not everything
free, cheap, cool
get others to market
 for you - chicklets,
    badges, user
 submitted content,
         etc.
Plan, Build, Launch a Video Blog from Streaming Media Europe 09
Hardware
Basic
  direct to digital!
 (computer, digital
video camera, Flip,
digital still camera,
      webcam,
   mobile device)
Intermediate
   digital tape
(MiniDV camera,
pro-sumer level)
Pro
Hire a production
   company :)
My Tools:
Canon SD-750 Panasonic
       PV-GS70
  MacbookPro w iSight
    Sony HDR FX1
    Aiptek HD GVS
digital vs. tape
a word about lighting



       use it!
a word about audio

 people will tolerate
crappy video, but not
    crappy audio!
wireless mic, usb plug
 in mic, shotgun mic,
          etc.
the simpler system
     the better
dedicated hard drive
  (and back it up)
accessories
 stands, lighting,
  tripod, cables,
adapters, racks,
power strips, etc.
Software
offline tools
  iMovie, Quicktime,
Final Cut (Pro), Adobe
   Premier, Windows
   Movie Maker, etc.
online tools
livestream.com,
  jumpcut.com,
motionbox.com
  eyespot.com,
Live video tools
       • blogTV
      • Justin.tv
        • Kyte
     • LiveCast
    • Livestream
      • make.tv
      • Stickam
      • Twitcam
    • ubroadcast
     • Ustream
More video tools
    flixwagon.com
        qik.com
    livevideo.com
      veetle.com
      twitvid.com
     12seconds.tv
     glomera.com
    mobatalk.com
       yfrog.com
iTunes
(you need this... trust
         me)
blog
wordpress, movable
   type, blogger,
    custom, and
  enterprise level
RSS
 feedburner.com
sourceforge.com
Build - Do
switch to macbook
(not a subliminal ad -
  just a note for me)
Build - Q&A
Launch - Learn
small is the new big
passion is key
personality matters
set clear start and
    stop points
do what you say you
  are going to do!
look back to the
  mini-bizplan
keep it fresh and fun
Marketing
get others to talk
   about you
do cool stuff
(dramatically different)
Launch - Do
Yay

We just did it!
Thank You!

  please contact me
 jose@thinkjose.com
twitter.com/thinkjose
    423.943.5262
(5 Bonus Tips)
How not to be lame:
1.
know your audience
askaninja ≠ pirates
learn spanish ≠
     latinos
TWiT ≠ noobs
2-way interaction.
2.
good equipment is
 cool (and cheap).
$99
digital camera
video camera
firewire and usb
      rock
3.
Be prepared.
You don’t
have to be an expert -
     but it helps.
do your homework.
Passion is key.
4.
um, like... edit.
Be kind to your
    guests.
Edit for flow.
lean & mean
5.
do like the pros do
intro/outro
theme songs rock
don’t steal music
pre-announce
wrap it up
5.5
have fun
successful video
 blogs mix passion,
fun, and interactivity.
It’s really over…

   I promise.

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Plan, Build, Launch a Video Blog from Streaming Media Europe 09

Editor's Notes

  1. SME 09 Planning, Building, and Launching a Video Blog Pre-Conference Seminars (SM4) 1:30 PM - 4:30 PM This hands-on workshop will cover the basics of planning, building, and launching a video blog. Whether you are an individual or part of a large corporation, you will learn the power of user-generated content tools for capturing, editing, and sharing video online. Attendees will get a chance to participate as we launch our own video blog during the workshop. We will cover easy-to-use video capture devices, basic video editing tools, and online distribution platforms for your video blog. Presenter: Jose Castillo, President, thinkjose
  2. 1 a week, month, etc. What RSS, it comes to me Who tags, text, photos, keywords Why blog, wordpress, blogspot.com, typepad, etc. How
  3. Up 40% from this time last year
  4. Quick example of clip to YouTube
  5. Intros, music, titles, etc. are easy and powerful tools.
  6. Audience device & platform will dictate format
  7. Audience device & platform will dictate format