Plan, Build, Launch a Video Blog from Streaming Media Europe 09
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Plan, Build, Launch a Video Blog from Streaming Media Europe 09






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  • SME 09 <br /> Planning, Building, and Launching a Video Blog <br /> Pre-Conference Seminars (SM4) 1:30 PM - 4:30 PM <br /> <br /> This hands-on workshop will cover the basics of planning, building, and launching a video blog. Whether you are an individual or part of a large corporation, you will learn the power of user-generated content tools for capturing, editing, and sharing video online. Attendees will get a chance to participate as we launch our own video blog during the workshop. We will cover easy-to-use video capture devices, basic video editing tools, and online distribution platforms for your video blog. <br /> Presenter: <br /> Jose Castillo, President, thinkjose
  • 1 a week, month, etc. What <br /> RSS, it comes to me Who <br /> tags, text, photos, keywords Why <br /> blog, wordpress,, typepad, etc. How
  • Up 40% from this time last year
  • Quick example of clip to YouTube
  • Intros, music, titles, etc. are easy and powerful tools.
  • Audience device & platform will dictate format
  • Audience device & platform will dictate format

Plan, Build, Launch a Video Blog from Streaming Media Europe 09 Plan, Build, Launch a Video Blog from Streaming Media Europe 09 Presentation Transcript

  • Planning, Building, and Launching a Video Blog! (attacking the camera guy is optional)
  • plan-build-launch a video blog Oct 14th 2009
  • Who are you? Why are you here? Expectations? View slide
  • Write down 1 thing you want to take away with you today. View slide
  • Who the heck am I? geek
  • What is a video blog? vlog, video blog, vidcast, show, vodcast, video podcast, TV, etc.
  • key ingredients: -regular videos -syndication -metadata -platform
  • Why video?
  • Examples:
  • Do it, do it… (quick & dirty example)
  • How do we do it?: Plan Learn - Do - Q&A Build Learn - Do - Q&A Launch Learn - Do - Q&A
  • Todays Goal: We (that means YOU will get involved) will Plan - Build - Launch a podcast
  • Plan - Learn
  • Why are we doing this?
  • increase visibility, revenue, marketing, because we can, etc.
  • Identify a niche
  • What can you offer this niche?
  • How do you want them to respond?
  • buy more product, increase brand awareness, etc.
  • Who is involved?
  • What is the content- length-etc.
  • How many episodes?
  • Where? Who is our audience? How will they find us?
  • How do we measure the win?
  • viewers, more product sold, brand awareness, impressions, hits, etc.
  • What is the business case for my 57 year old boss who still has his secretary print out his emails?
  • Agree to mini-bizplan
  • Set team-tasks-roles- responsbilities
  • What equipment do I need?
  • Plan-Do
  • Volunteers?
  • Why - Who - Where How - What
  • mini-bizplan (write it down!)
  • Host- Interviewee- Engineer- Geek- Marketer/Writer-
  • Plan-Q&A
  • Build-Learn
  • Agree and Review Document
  • Workflow
  • Content - Write a script (or at least pretend on a napkin)
  • short - sweet funny - interesting weird - entertaining shocking - scary be dramatically different
  • remember the audience why should they care?
  • Capture rubber + road
  • Keep it simple video blog ≠ studio production
  • The power of a video blog is not in the production value... it’s the speed of delivery, relevance of the story, & value added to the conversation!
  • Edit
  • slash & burn
  • Tell a concise story. Make others look good. Truth is stranger than fiction.
  • bumpers (watched TV lately)
  • format? iTunes YouTube
  • web ready format?
  • Post
  • Platform free vs. paid
  • blog format comments, interaction, actual conversations
  • What is an RSS feed? Most video platforms automatically create RSS feeds but...
  • Market
  • submit to iTunes, Podcast Alley, Yahoo, etc.
  • digital marketing tools
  • show your best stuff! not everything
  • free, cheap, cool
  • get others to market for you - chicklets, badges, user submitted content, etc.
  • Hardware
  • Basic direct to digital! (computer, digital video camera, Flip, digital still camera, webcam, mobile device)
  • Intermediate digital tape (MiniDV camera, pro-sumer level)
  • Pro Hire a production company :)
  • My Tools: Canon SD-750 Panasonic PV-GS70 MacbookPro w iSight Sony HDR FX1 Aiptek HD GVS
  • digital vs. tape
  • a word about lighting use it!
  • a word about audio people will tolerate crappy video, but not crappy audio!
  • wireless mic, usb plug in mic, shotgun mic, etc.
  • the simpler system the better
  • dedicated hard drive (and back it up)
  • accessories stands, lighting, tripod, cables, adapters, racks, power strips, etc.
  • Software
  • offline tools iMovie, Quicktime, Final Cut (Pro), Adobe Premier, Windows Movie Maker, etc.
  • online tools,,,
  • Live video tools • blogTV • • Kyte • LiveCast • Livestream • • Stickam • Twitcam • ubroadcast • Ustream
  • More video tools
  • iTunes (you need this... trust me)
  • blog wordpress, movable type, blogger, custom, and enterprise level
  • RSS
  • Build - Do
  • switch to macbook (not a subliminal ad - just a note for me)
  • Build - Q&A
  • Launch - Learn
  • small is the new big
  • passion is key personality matters
  • set clear start and stop points
  • do what you say you are going to do!
  • look back to the mini-bizplan
  • keep it fresh and fun
  • Marketing
  • get others to talk about you
  • do cool stuff (dramatically different)
  • Launch - Do
  • Yay We just did it!
  • Thank You! please contact me 423.943.5262
  • (5 Bonus Tips) How not to be lame:
  • 1. know your audience
  • askaninja ≠ pirates
  • learn spanish ≠ latinos
  • TWiT ≠ noobs
  • 2-way interaction.
  • 2. good equipment is cool (and cheap).
  • $99
  • digital camera video camera
  • firewire and usb rock
  • 3. Be prepared.
  • You don’t have to be an expert - but it helps.
  • do your homework.
  • Passion is key.
  • 4. um, like... edit.
  • Be kind to your guests.
  • Edit for flow.
  • lean & mean
  • 5. do like the pros do
  • intro/outro
  • theme songs rock
  • don’t steal music
  • pre-announce
  • wrap it up
  • 5.5 have fun
  • successful video blogs mix passion, fun, and interactivity.
  • It’s really over… I promise.