Lean UX for non-UX Professionals
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Lean UX for non-UX Professionals

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Everybody can improve the User Experience of a product. You will learn about the Lean UX methodology and how you can include it into your own work, no matter whether you're a developer or manager. A ...

Everybody can improve the User Experience of a product. You will learn about the Lean UX methodology and how you can include it into your own work, no matter whether you're a developer or manager. A few practical tips that anybody can use help you to get started with UX.

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Lean UX for non-UX Professionals Lean UX for non-UX Professionals Presentation Transcript

  • Lean UX for non-UX Professionals Volker Gersabeck @thinkingUX
  • About me • UX Experience: 7 years • Background: Developer, Alumnus of HPI in Potsdam • Founded Pidoco - a web-based prototyping tool • Smava is a customer of Pidoco
  • What is User Experience?
  • –Leah Buley
 Author of “The User Experience Team of One” “User Experience is the overall effect created by the interactions and perceptions that someone has when using a product or service”
  • Vijay Kumar: 101 Design Methods
  • Related Topics • Interaction Design • Information Architecture • User Research • Usability • Visual Design • Content Strategy • Service Design • Customer Experience
  • What is Lean UX?
  • Foundations of Lean UX • Design Thinking • Agile Software Development • Lean Startup
  • Design Thinking • “Innovation powered by … direct observation of what people want and need in their lives” - Tim Brown, IDEO • Every aspect of a business can be approached with design methods • Interdisciplinary work to design products
  • Agile Software Development • Individuals and interactions over process and tools • Working software over comprehensive documentation • Customer collaboration over contract negotiation • Responding to change over following a plan
  • Lean Startup • “build - measure - learn” feedback loops • Minimum Viable Products • Work with hypotheses that you test early
  • Lean UX Process
  • Basic Elements • Assumptions • Hypotheses • Outcomes (not Output) • (Proto-)Personas • Features
  • Hypothesis Template We believe [this statement is true].
 We will know we’re [right / wrong] when we see the following feedback from the market:
 [qualitative feedback] and / or [quantitative feedback] and / or [key performance indicator change].
  • Subhypothesis Template We believe that
 [doing this / building this feature / creating this experience]
 for [these people / personas]
 will achieve [this outcome].
 We will know this is true when we see
 [this market feedback, quantitative measure, 
 or qualitative insight].
  • Proto Persona
  • MVPs and Experiments
  • MVPs • MVPs are used to test the hypotheses • MVPs can but need not be prototypes: • Email • Google AdWords • Landing Pages • Button to nowhere
  • Prototypes • Different Prototypes provide different feedback! • Differ in Appearance, Interactivity, Data, Functionality • Choose a matching type for what you want to test
  • Before the user test • Meet your users regularly, e.g. every week / iteration • Try to find real users from your target group • Create a Test Scenario upfront and try yourself first • Add a few easy questions to start with • Be prepared for recording / note taking / photos
  • When you do user tests • Ask open questions (Why? What would you expect?) • Let users try themselves before you give a hint • Allow your users time to think • Have your team watch a user test - it’s eye opening!
  • After the user test • Fix easy bugs in between tests • Learn to interpret the Feedback: users don’t tell you exactly what they want! • Sometimes users are asking for features that don’t match your vision / strategy • Improve your Personas along the way
  • Book Recommendations
  • Thank you! Volker Gersabeck @thinkingUX