Social cohesion in the workplace


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The new way of working has a tremendous impact on the way we will organize knowledge work. The role of the office will have to change as well.... how to deal with this new paradigm?

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Social cohesion in the workplace

  1. 1. The future of the workplace building bridges, not walls Jeroen Derynck - The thinking ape 1
  2. 2. New paradigms A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. The Cluetrain Manifesto - 1999 The end of business as usual 2
  3. 3. Convergence Technology 3
  4. 4. Convergence Work-life 4
  5. 5. Change = the new normal "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change" (C. Darwin) 5
  6. 6. "Son, Papa was a rolling stone. Wherever he laid his hat was his home” The Temptations 1972 6
  7. 7. Digital Nomads 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. Digital Natives 11
  12. 12. 12
  13. 13. Generation Y and beyond In addition to desiring the freedom and flexibility of virtual offices, many millennials also want to forego inflexible long hours and spend time outside of work focusing on their personal lives. While this is certainly a cross-generational concern, millennials - compared to other generations of workers - are more vocal about demanding flexibility in the workplace. Expect to see a shift in the workplace that de-emphasizes face-time in the office and puts the focus on completing assignments and getting the job done without being tied to specific hours. 13
  14. 14. Digital Immigrants 14
  15. 15. Digital Divide 15
  16. 16. it’s not about the office of the future, it’s about the future of the office.... 16
  17. 17. The 2020 workplace An organizational environment that provides an intensely personalized, social experience to attract, develop, and engage employees across all generations and geographies The 2020 Workplace: How Innovative Companies … by Jeanne C. Meister, Karie Willyerd 17
  18. 18. Social cohesion Social cohesion is a term used in social policy, sociology and political science to describe the bonds or "glue" that bring people together in society, particularly in the context of cultural diversity. Social cohesion is a multi-faceted notion covering many different kinds of social phenomena. ... Wikipedia 18
  19. 19. Infrastructure is core in the workplace strategy The provision of a workplace infrastructure that empowers employees through self- regulation, engages employees through collaboration and communication, promotes a strong environmental ethic and sustains organisational agility, all of which are enabled through the adoption and implementation of new technology platforms. 19
  20. 20. Empowered employees • Employees are specialists • Telepresence is the norm • The flexible working contract is the norm • Decentralisation is commonly accepted 20
  21. 21. Virtual relationships are not sustainable 21
  22. 22. The agile workplace A synergy between Work – Space - Technology Training Collaboration Socialisation Flexibility are at the core of the new working model 22
  23. 23. City-zen The role of cities will be extremely important as the very large majority of people live and work in mega urban cities, deserting rural areas Public spaces will be extensively used to support the community of workers, swarming into public areas to meet and collaborate... Cities will become intelligent growth zones 23
  24. 24. Dongtang (Shangai) Ecopolis 24
  25. 25. Spatial planning: Intelligent Growth Zones No longer are buildings sustainable by just having green technologies, sustainability is now measured by space utilization efficiency and one advantage of these hubs is the fact that it is reducing the number of vacant and abandoned properties in the cities, which is improving space utilisation efficiency. 25
  26. 26. Eco-Offices… Growth-zones of the future The Eco Office depicts a sustainable world where the creation and sharing of knowledge drives economic growth. Operations centred around communities. ‘Employee villages’ create workplace communities, and support a shift from hierarchical to self-managed teams, with flexible work/life balance. 26
  27. 27. The future of work Co-llaboration Co-creation Co-mmunication Co-nversation Co-hesion Co-mmunities 27
  28. 28. Office spaces are for Swarming Gathering Collective working 28
  29. 29. TBWA Hakuhodo Offices Tokyo 29
  30. 30. Penthouse Office Benthem Crouwel Architects 3 Rotterdam 30
  31. 31. Manchester Square Interior by SHH London 31
  32. 32. Long Barn Studio Nicolas Tye Architects Central England 32
  33. 33. White Mountain Office by Albert France Lanord Architects Stockholm (30 meters below the surface) 33
  34. 34. Co-working 34
  35. 35. CREATIVITY 35
  36. 36. Intelligent Workplaces 36
  37. 37. The role of the workplace building social capital 37
  38. 38. Social capital Social capital is defined by its function. It is not a single entity, but a variety of different entities, with two elements in common: they all consist of some aspect of social structures, and they facilitate certain actions of actors within the structure. Like other forms of capital, social capital is productive, making possible the achievement of certain ends that in its absence would not be possible. (JS Coleman, 1988, 1990) 38
  39. 39. The Workplace As netWORKS 39
  40. 40. The Hive... the netWORK Agility, anonymity and access become key themes. Workers become highly mobile, and work comes to us, with technology providing the virtual connectivity that teams need to collaborate and co- ordinate. A mixture of synchronous and asynchronous communication tools enable collaboration on projects, and access to shared knowledge. 40
  41. 41. The company car... That brings you to the Hive 41
  42. 42. The Workplace As Communities 42
  43. 43. The corporate office A ‘swarm’ society, grouped together on the basis of shared interests and commercial affinities, which would see a high concentration of economic growth in prosperous areas, with a mass migration towards them. A society with a ghetto mentality, defending itself from recurrent synchronised failures. 43
  44. 44. My office of the future Selgas Cano Architecture Office by Iwan Baan 1 Madrid 44
  45. 45. Thank you +32 476 96 17 49 +31 6 10 42 36 33 thinkingape 45