Twitter usage profile




Who’s
on
Twitter?
   February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? ...
The basics on Twitter



Twitter is a social networking and micro-blogging
service that allows its users to send and read ...
The numbers




In January 2009,
Twitter had an
estimated 6 million
daily users.
                                         ...
Twitter is widely used by young adults


                                                                   Online adults
...
Median age of Twitter users vs. other social applications




          20                           26 27                ...
Wireless web users are more likely to use Twitter




       Have accessed web                                            ...
Twitter users are more likely to use wireless web




       Adult Twitter users who                                      ...
Twitter users more likely to use mobile data services

                                                                   ...
Social network users are more likely to use Twitter




       Use online social                                          ...
Bloggers are more likely to use Twitter

    Among base of all
    internet users




                                    ...
Twitter users more likely to consume blog content

                                                                       ...
Twitter users favor mobile news consumption



                                    Internet users
                        ...
Questions?

Robert Davis
Director of Strategic Services
THINK Interactive

twitter: heyrobertdavis
email: rdavis (at) thin...
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Whos On Twitter 2

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Visual presentation of latest Pew Internet data profiling Twitter users - UPDATE: Revised Twitter user population stat with more reliable data.

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  • Anda butuh aplikasi HRD termasuk employe database, Payroll, Time attandance online berbasis web, hubungi kami di www.alfadataprima.com
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  • Butuh aplikasi akuntansi web untuk perusahaan anda, kami menyediakannya di www.alfadataprima.com
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  • Hubspot has some interesting data on which apps Tweeters are using - about 50% of tweets are coming from the web, others from desktop, mobile and aggregators/automatic feeds. Find it here: http://blog.hubspot.com/blog/tabid/6307/bid/4584/New-Data-on-Top-Twitter-Applications-and-Usage.aspx
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  • Updated again as a helpful reader pointed out missing data on slide 4 re age distribution. Last time I put slides together early Saturday morning w/out a later proofread prior to posting! Apologies.
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  • Slides are updated with a more conservative traffic estimate from Compete. I don't like using the Compete data as it missed out on all the API traffic; reconciling the actual user count across multiple devices/sessions is even more tricky. Twitter needs to release better data themselves. For now, I'm going with the more conservative data.
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Whos On Twitter 2

  1. 1. Twitter usage profile Who’s on Twitter? February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 1 February 14, 2009 Who's 1
  2. 2. The basics on Twitter Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (or “tweets”), which are text-based posts up to 140 characters in length. Tweets are displayed on the user's profile page and delivered to other users who have signed up to receive them (or to “follow” the sender). Users can receive updates via the Twitter website, SMS, RSS, or through a range of applications that take advantage of Twitter’s open API to deliver a range of enhanced functionality via a number of channels. http://en.wikipedia.org/wiki/Twitter February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 2 February 14, 2009 Who's 2
  3. 3. The numbers In January 2009, Twitter had an estimated 6 million daily users. http://socialsphere.net/blogs/36-johns-blog/255-come-clean-twitter.html February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 3 February 14, 2009 Who's 3
  4. 4. Twitter is widely used by young adults Online adults that have ever used Twitter Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 4 February 14, 2009 Who's 4
  5. 5. Median age of Twitter users vs. other social applications 20 26 27 30 31 40 Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 5 February 14, 2009 Who's 5
  6. 6. Wireless web users are more likely to use Twitter Have accessed web Go online but do not do wireless through laptop, so wirelessly handheld device or mobile phone Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 6 February 14, 2009 Who's 6
  7. 7. Twitter users are more likely to use wireless web Adult Twitter users who Online adults who have have accessed web accessed web wirelessly wirelessly through laptop, through laptop, handheld handheld device or mobile device or mobile phone phone Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 7 February 14, 2009 Who's 7
  8. 8. Twitter users more likely to use mobile data services Online adults who Adult Twitter do not use Twitter users Send text messages from mobile Go online from mobile Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 8 February 14, 2009 Who's 8
  9. 9. Social network users are more likely to use Twitter Use online social Do not use online social networks networks Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc. 9 February 14, 2009 Who's 9
  10. 10. Bloggers are more likely to use Twitter Among base of all internet users Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.  10 February 14, 2009 Who's 10
  11. 11. Twitter users more likely to consume blog content Online adults who Adult Twitter do not use Twitter users Read a blog yesterday Have ever read a blog Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.  11 February 14, 2009 Who's 11
  12. 12. Twitter users favor mobile news consumption Internet users Twitter users Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009 February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.  12 February 14, 2009 Who's 12
  13. 13. Questions? Robert Davis Director of Strategic Services THINK Interactive twitter: heyrobertdavis email: rdavis (at) thinkinc.com February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.  13 February 14, 2009 Who's 13
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