Twitter usage profile
Who’s
on
Twitter?
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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The basics on Twitter
Twitter is a social networking and micro-blogging
service that allows its users to send and read other
users' updates (or “tweets”), which are text-based
posts up to 140 characters in length.
Tweets are displayed on the user's profile page and
delivered to other users who have signed up to receive
them (or to “follow” the sender).
Users can receive updates via the Twitter website, SMS,
RSS, or through a range of applications that take
advantage of Twitter’s open API to deliver a range of
enhanced functionality via a number of channels.
http://en.wikipedia.org/wiki/Twitter
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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The numbers
In January 2009,
Twitter had an
estimated 6 million
daily users.
http://socialsphere.net/blogs/36-johns-blog/255-come-clean-twitter.html
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Twitter is widely used by young adults
Online adults
that have ever
used Twitter
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Median age of Twitter users vs. other social applications
20 26 27 30 31 40
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Wireless web users are more likely to use Twitter
Have accessed web Go online but do not do
wireless through laptop, so wirelessly
handheld device or
mobile phone
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Twitter users are more likely to use wireless web
Adult Twitter users who Online adults who have
have accessed web accessed web wirelessly
wirelessly through laptop, through laptop, handheld
handheld device or mobile device or mobile phone
phone
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Twitter users more likely to use mobile data services
Online adults who
Adult Twitter
do not use Twitter
users
Send text
messages
from mobile
Go online
from mobile
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Social network users are more likely to use Twitter
Use online social Do not use online social
networks networks
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Bloggers are more likely to use Twitter
Among base of all
internet users
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Twitter users more likely to consume blog content
Online adults who
Adult Twitter
do not use Twitter
users
Read a blog
yesterday
Have ever read
a blog
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Twitter users favor mobile news consumption
Internet users
Twitter users
Pew Internet Project Data Memo, Twitter and Status Updating, 2/12/2009
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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February 14, 2009 Who's
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Questions?
Robert Davis
Director of Strategic Services
THINK Interactive
twitter: heyrobertdavis
email: rdavis (at) thinkinc.com
February 14, 2009  Who's on Twitter? © THINK Interactive, Inc.on Twitter? © THINK Interactive, Inc.
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