Picture :Anne He http://www.annhe.com	

Few thoughts on
innovation	

 September 2013
“because the purpose of business is to create a
customer, the business enterprise has only two basic
functions: innovation...
What is innovation and how do
you succeed?	

Document à usage interne
Could you define Innovation
please	

It all starts with a situation, 	

* i.e a network of
people and things
animated by flo...
Could you define Innovation
please	

Add a new thing which modifies both the
structure of the network and its flows 	

Source...
Could you define Innovation
please	

You get the innovation process	

Source : frog design Creative Director Thomas Sutton
Insight + Idea + Impact 	

Source : Fahrenheit 212. Picture : Anne He http://www.annhe.com	

The magic
Technology
driven 	

User centric	

	

Design 	

driven
The limit of technology driven
innovation 	

Source : frog design Creative Director Thomas Sutton
What about Design ?	

	

Source : frog design Creative Director Thomas Sutton
“design must not only be
the instrument that gives
a nice form., rather it
must anticipate a need,
proposing a vision”	

A...
Customer buy products and services
to help them get jobs done	

emotional	

functional	

personal	

 social	

Source : Str...
Customers want to get their 	

jobs done cheaper or faster	

they may also
want to get more
jobs done	

Source : Strategyn...
Source : frog design	

In the end
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Innovation & Design Remix - Autumn 2013

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Few thoughts on Innovation, compiling ideas from different origins and sources. Hope you will enjoy.

References and sources are listed at the bottom of each slide.

Published in: Business, Technology
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Innovation & Design Remix - Autumn 2013

  1. 1. Picture :Anne He http://www.annhe.com Few thoughts on innovation September 2013
  2. 2. “because the purpose of business is to create a customer, the business enterprise has only two basic functions: innovation and marketing.” Peter Drucker Picture: szeke www.flickr.com via compfight.com
  3. 3. What is innovation and how do you succeed? Document à usage interne
  4. 4. Could you define Innovation please It all starts with a situation, * i.e a network of people and things animated by flows of information, energy, materials & behaviors Source : frog design Creative Director Thomas Sutton
  5. 5. Could you define Innovation please Add a new thing which modifies both the structure of the network and its flows Source : frog design Creative Director Thomas Sutton
  6. 6. Could you define Innovation please You get the innovation process Source : frog design Creative Director Thomas Sutton
  7. 7. Insight + Idea + Impact Source : Fahrenheit 212. Picture : Anne He http://www.annhe.com The magic
  8. 8. Technology driven User centric Design driven
  9. 9. The limit of technology driven innovation Source : frog design Creative Director Thomas Sutton
  10. 10. What about Design ? Source : frog design Creative Director Thomas Sutton
  11. 11. “design must not only be the instrument that gives a nice form., rather it must anticipate a need, proposing a vision” A quest for new meanings Source : RobertoVerganti, Design Driven Innovation. Pictures : Artemide
  12. 12. Customer buy products and services to help them get jobs done emotional functional personal social Source : Strategyn,Tony Ulwick
  13. 13. Customers want to get their jobs done cheaper or faster they may also want to get more jobs done Source : Strategyn,Tony Ulwick
  14. 14. Source : frog design In the end
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