Indonesia digitalfuture

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  • OK
  • Reaching mass segment with targeted content and context
  • OK
  • OK
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  • OK. Nah Cit, tolong data Adimpression/daydan Rate/day dan Cost/contact/incident disesuaikandgnkondisisekarangdiKaskus
  • OK. Nah Cit, tolong data Adimpression/daydan Rate/day dan Cost/contact/incident disesuaikandgnkondisisekarangdiKaskus
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  • OK
  • Social Shopping: social media stores (f commerce), Gropu buying (Dell Swarm, Groupon), Co Browsing, Group gifting, Social shopping portals Ratings and reviews: customer, expert, sponsored reviews, customer testimonials Recommendations/ Referrals: Social bookmarking (wishlist, galleries of bookmarked products),Giftlists, referral programs, Social Recommendations (related, common intereste similar offer) Forums/communiites: Q&A Forums, Retail Blogs, Customer communities (Share your voice STBX) SMO: News Feeds, YouTube, FB, Twitter, Deal Feeds, Media Sharing (Will it Blend), Social Ads/ Apps: Social Ads, Social Apps Nike+ Shop Widgets
  • Social Shopping: social media stores (f commerce), Gropu buying (Dell Swarm, Groupon), Co Browsing, Group gifting, Social shopping portals
  • SAMPLE Case Study
  • SAMPLE Case Study
  • SAMPLE CASE STUDY
  • SAMPLE CASE STUDY
  • Recommendations/ Referrals: Social bookmarking (wishlist, galleries of bookmarked products),Giftlists, referral programs, Social Recommendations (related, common intereste similar offer)
  • Social Shopping: social media stores (f commerce), Gropu buying (Dell Swarm, Groupon), Co Browsing, Group gifting, Social shopping portals Ratings and reviews: customer, expert, sponsored reviews, customer testimonials Recommendations/ Referrals: Social bookmarking (wishlist, galleries of bookmarked products),Giftlists, referral programs, Social Recommendations (related, common intereste similar offer) Forums/communiites: Q&A Forums, Retail Blogs, Customer communities (Share your voice STBX) SMO: News Feeds, YouTube, FB, Twitter, Deal Feeds, Media Sharing (Will it Blend), Social Ads/ Apps: Social Ads, Social Apps Nike+ Shop Widgets
  • CASE STUDY
  • Forums/communiites: Q&A Forums, Retail Blogs, Customer communities (Share your voice STBX)
  • CASE STUDY
  • SMO: News Feeds, YouTube, FB, Twitter, Deal Feeds, Media Sharing (Will it Blend),
  • CASE STUDY
  • CASE STUDY
  • Social Ads/ Apps: Social Ads, Social Apps Nike+ Shop Widgets
  • CASE STUDY
  • CASE STUDY
  • OK
  • OK
  • OK
  • OK
  • OK
  • IKEA – FB case study
  • OK
  • Indonesia digitalfuture

    1. 1. Twitter: @dwirianto
    2. 2. Twitter: @dWirianto Digital Future
    3. 3. “ Indonesia is a PROGRESSION Country” we believe
    4. 4. 49% Growth Annually 1000% in the last 9 years Internet Growth
    5. 5. 2 nd most users in the world for Facebook 2 nd most users in the world access FRIENDSTER 3 rd most users in the world use twitter 1 st loyalists in the world for “ More than 60% Digital Indonesia Population spend their time to Social media = +/- 30 Million Users
    6. 7. “ Computer & Mobile is a TOOL”
    7. 8. Connect User
    8. 9. Human User =
    9. 10. Internet Growth
    10. 11. Q: Which of the following activities do you do online regularly – a few times a week or daily? / How much time do spend doing these activities on the days you do them? Base: All Respondents (Natural fall-out) Percent who do Activities Regularly (Daily or Several Times a Week) Avg. No. of Minutes per Day Indonesia Consumer Insights, June 2010 Indonesian Netizens are Actively Engaged When Online 48.2 65.5 74.3 43.4 61.5 75.3 54.8 85.7 71.3 34.5 24.1 47.2 48.0 37.4
    11. 12. Facebook twitter Kasku s 4sq Plurk gowalla Linked In LintasBerita D igg Bl ogger Koprol Fri endster Youtu be StumbleUpon
    12. 31. eAdvertisement E-Commerce Mobile E-Consumer
    13. 32. Entertain Me! Curious Hear Me Out! In Group What is in it for me? Easy. I am Lazy
    14. 35. Consumer Control Institutional Control
    15. 36. “ Be Engage, Create an experience , instead of sell product/services ”
    16. 37. READ BEFORE WRITE
    17. 40. eAdvertisement E-Commerce Mobile E-Consumer
    18. 41. E-Commerce Digital Economy SME Rules (90% Business) 520 Million of Transaction eBanking (10%) With the value more than 2800 Trillion IDR JUMPED 80% Increase from previous year Offline Connect Cash on Delivery IDR 100K – 499K is a trust level Not only Advertise but can sell now Social Commerce Estimate 320 Million USD Per year
    19. 42. 6 SOCIAL COMMERCE Elements syzygy.net/ Paul Marsden Social shopping Forums & communities Ratings & reviews Social media optimization Recommendations & referrals Social ads & apps
    20. 43. #1 Social shopping <ul><li>Social Media Stores </li></ul><ul><li>Group Buying </li></ul><ul><li>Co Browsing </li></ul><ul><li>Group Gifting </li></ul>6 SOCIAL COMMERCE elements
    21. 44. #1 Social shopping 6 SOCIAL COMMERCE elements
    22. 45. 6 SOCIAL COMMERCE elements #1 Social shopping
    23. 46. <ul><li>Customer Reviews </li></ul><ul><li>Expert Reviews </li></ul><ul><li>Sponsored Reviews </li></ul><ul><li>Customer Testimonials </li></ul>#2 Ratings & reviews 6 SOCIAL COMMERCE elements
    24. 47. #2 Ratings & reviews
    25. 49. <ul><li>Social Bookmarking </li></ul><ul><ul><li>Wishlist </li></ul></ul><ul><ul><li>Galleries Bookmarked </li></ul></ul><ul><li>Gift List </li></ul><ul><li>Referral Programs </li></ul><ul><li>Social Recommendations </li></ul><ul><ul><li>iTunes </li></ul></ul><ul><ul><li>Amazon.com </li></ul></ul>#3 Recommendations & referrals 6 SOCIAL COMMERCE elements
    26. 52. #4 Forums & communities <ul><li>Q & A Forums </li></ul><ul><li>Retail Blogs </li></ul><ul><li>Customer Communities </li></ul><ul><li>Market Aggregrator </li></ul>6 SOCIAL COMMERCE elements
    27. 55. <ul><li>News Feeds </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Deal Feeds </li></ul><ul><ul><li>#1 reasons customer connect </li></ul></ul><ul><li>Media Sharing </li></ul><ul><ul><li>Will It Blend? </li></ul></ul>#5 Social media optimization 6 SOCIAL COMMERCE elements
    28. 58. <ul><li>Social Ads </li></ul><ul><li>Social Apps </li></ul><ul><li>Shop Widgets </li></ul>#6 Social Ads & applications 6 SOCIAL COMMERCE elements
    29. 59. #6 Social Ads & applications 6 SOCIAL COMMERCE elements
    30. 61. eAdvertisement E-Commerce Mobile E-Consumer
    31. 62. MOBILE 80% handsets in Indonesia is web Enable Various Type of Devices Tablet & Smart Phone devices Location Based mobility 53% mobile web users are between 18-27 years Mobile Internet Users 11 Million (70Million) (Grow 48% in 2010) A decline of 19% has been recorded in Internet access through cafes; 83% in 2009 to 64% in 2010 Social networking is the key activity with 89% of mobile internet users accessing it; 47% access SM once a day
    32. 63. eAdvertisement E-Commerce Mobile E-Consumer
    33. 64. 3 rd most Request Mobile Ads in the world 280 Trillion IDR/year 245 million transaction/year Profile, Location, behavioral Micro Ads Gained its traction Engagement, by being presence where customer are, Social Media Ads Getting personal Social recommendation Synergy with Offline Activation Earned Media
    34. 67. MECHANISM BRAND CAMPAIGN BROADCAST VISITORS POST TIMELINE
    35. 68. cam
    36. 73. @dwirianto @davidWayneIka
    37. 74. Th@nk You Twitter: @dwirianto KASKUS ID: ThinkFresh Twitter: @dwirianto
    38. 75. Twitter: @dwirianto

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