BUILD YOUR DIGITAL <br />PLAYGROUND<br />
Community <br />= <br />Playground<br />
Deep down <br />there is a kid inside of US<br /> that love to PLAY and have FUN<br /> to satisfy our NEEDS and INTEREST<b...
Us<br />er<br />
User = Human<br />
Play = Engage<br />
build Experience throughEngagement<br />One To One engagement<br />Influential engagement<br />Engagement<br />
Institutional <br />Control<br />Consumer <br />Control<br />
FUN.<br />Entertainment<br />Not Boring<br />Happy<br />Positif<br />
Download<br />Stress Reliever<br />Information<br />Speak Out<br />Learn<br />Freedom<br />Share<br />Make Friend<br />NEE...
Sports<br />Creative<br />Camera<br />Jokes<br />Bikes<br />Marketing<br />INTEREST<br />Gadget<br />Travel<br />Books<br ...
YOUCAN’TBUILD COMMUNITY<br />Help Community to do what they want to do better.<br />
Provide/useTOOLS<br />Active<br />Passive<br />Mailing List<br />Emailer<br />Chat Room<br />Events<br />Forum<br />Hang o...
Facebook<br />Linked In<br />twitter<br />Digg<br />Kaskus<br />Blogger<br />4sq<br />Koprol<br />Plurk<br />Friendster<br...
“Think Distributed: <br />BE PRESENCE WHERE YOUR CONSUMER ARE”<br />“More than 60%Digital Indonesia Population spend  thei...
READ BEFORE WRITE<br />“every media has its own uniqueness. <br />Understand it”<br />
The Power <br />of<br />Community<br />Quick response with high impact<br />Engagement with real people<br />Source of wor...
Your worst customer is your best friend<br />Your best customer is your partner<br />
Th@nk You<br />Twitter: @dwirianto<br />KASKUS ID: ThinkFresh<br />Twitter: @dwirianto<br />
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Build Your Digital Playground

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Undestanding the consumer and how to build communities

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  • OK. Nah Cit, tolong data Adimpression/daydan Rate/day dan Cost/contact/incident disesuaikandgnkondisisekarangdiKaskus
  • OK. Nah Cit, tolong data Adimpression/daydan Rate/day dan Cost/contact/incident disesuaikandgnkondisisekarangdiKaskus
  • Build Your Digital Playground

    1. 1. BUILD YOUR DIGITAL <br />PLAYGROUND<br />
    2. 2. Community <br />= <br />Playground<br />
    3. 3. Deep down <br />there is a kid inside of US<br /> that love to PLAY and have FUN<br /> to satisfy our NEEDS and INTEREST<br />
    4. 4. Us<br />er<br />
    5. 5. User = Human<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9. Play = Engage<br />
    10. 10. build Experience throughEngagement<br />One To One engagement<br />Influential engagement<br />Engagement<br />
    11. 11.
    12. 12.
    13. 13. Institutional <br />Control<br />Consumer <br />Control<br />
    14. 14. FUN.<br />Entertainment<br />Not Boring<br />Happy<br />Positif<br />
    15. 15. Download<br />Stress Reliever<br />Information<br />Speak Out<br />Learn<br />Freedom<br />Share<br />Make Friend<br />NEEDS<br />
    16. 16. Sports<br />Creative<br />Camera<br />Jokes<br />Bikes<br />Marketing<br />INTEREST<br />Gadget<br />Travel<br />Books<br />Internet<br />Creative<br />Make Friend<br />
    17. 17. YOUCAN’TBUILD COMMUNITY<br />Help Community to do what they want to do better.<br />
    18. 18. Provide/useTOOLS<br />Active<br />Passive<br />Mailing List<br />Emailer<br />Chat Room<br />Events<br />Forum<br />Hang out place<br />Social Media<br />
    19. 19. Facebook<br />Linked In<br />twitter<br />Digg<br />Kaskus<br />Blogger<br />4sq<br />Koprol<br />Plurk<br />Friendster<br />gowalla<br />Youtube<br />LintasBerita<br />StumbleUpon<br />
    20. 20. “Think Distributed: <br />BE PRESENCE WHERE YOUR CONSUMER ARE”<br />“More than 60%Digital Indonesia Population spend their time to Social media = <br />+/- 30 Million Users<br />
    21. 21. READ BEFORE WRITE<br />“every media has its own uniqueness. <br />Understand it”<br />
    22. 22. The Power <br />of<br />Community<br />Quick response with high impact<br />Engagement with real people<br />Source of word of mouth (Earned Media)<br />Connect with them on their social environment <br />Receiving customer insights<br />
    23. 23. Your worst customer is your best friend<br />Your best customer is your partner<br />
    24. 24. Th@nk You<br />Twitter: @dwirianto<br />KASKUS ID: ThinkFresh<br />Twitter: @dwirianto<br />

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