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Laia Lloret Devesa / Mikel del Rio Vera
The project try to use the sinergy of people that use new tecnologies for help people by
creating a plataform based on a game.
The big and small companies invest a lot of millions on marketing. The idea consist on
convice these companies to invest the marketing money in the Human Heroes game. The
game is like a virtual society where users make a digital life. So there will be shops like in
the real life, the shops with the new products and services of the companies that
collaborate (they marketing is in the game! ).
How can users win the money of the companies and what can they do with it?
People create a profile which to play and act in a digital world where there are three
parameters per user in Human Heroes: life, ficticius money and real money. Doing
services in the digital community and growing the land, the player will win ficticius money
to buy products or food in the digital shops. These products (companies digital products!),
will be for customise the avatar or food to have more life (if the avatar dead, the player will
have to start again). At the moment that the user “click” on the brand’s virtual shops, the
company of this shop gives to the player a insignificant quantity of real money (the money
that the company has invest!). So if a community plays to the game, people will win a lot of
money. But the money only can be used for a specific action: Donate to a NGO.
Good actions in the real life have got benefits in the digital world. When there is a disaster
the player can donate the quantity he/she wants, and depending on this quantity, the
player could have the opportunity of select a dress and a superheroe power to continue
playing in Human Heroes.