A Primer in Social
  Experiments
What is a social
         experiment?
Social- n. social gathering, especially one organized by a
                  club, c...
Social Experiments
   before 2010
Bottle Bank Arcade


Theory:

Can we get more people to use the
bottle bank by making it fun to do?
             "socialht...
The way it worked:
 Wait for light and put the
bottle in the corresponding
  hole to collect points.


The Bottle Bank Arc...
Theory:
“... could a human-like object traverse sidewalks and
streets along with us, and in so doing, create a narrative
a...
“As each encounter with a helpful pedestrian takes the robot one step
closer to attaining its destination, the significanc...
“The results were unexpected. Over the course of the
following months, throughout numerous missions, the
Tweenbots were su...
Theory:
                                                             What would happen
                                   ...
To celebrate its birthday as well as the
         resourcefulness of its New York City home, we took
        to “curb-mini...
Social Experiments
      in 2010
DATING BRIAN




Theory:
What if I crowd sourced my dating life?
“With more than half of New Yorkers single and
available, it's a jungle out there and there's no getting
just dipping your...
To date (Aug. 5th, 2010):
   Facebook:741 fans
Twitter: 1,584 followers
 Youtube views: 29, 874

         Featured:
 All T...
SIX ITEMS or LESS

   Theory:
   What do our clothes say
   about us? Why do spend
   so much time on what
   we wear? Wha...
Each participant gets to choose six (and only six)
items of clothing and pledge to wear only these
six items of clothing f...
Featured:
  New York Times
Good Morning America
  The Today Show
       PSFK
        ....

 About 100 participants worldwi...
30 DAYS of
                                                     CREATIVITY




Theory:
  If presented with the task to cre...
30 Days of Creativity was a social
initiative encouraging people to create
stuff, anything, every day for 30 days in
June ...
Stats:
 Over 3,000 creations and counting
      Twitter followers: 595
          Pledgers: 350 +
      International follo...
What makes an
experiment social?
1.) SOCIAL
    It’s collaborative.
2.) THEORY
     It’s unproven.
3.) ONLINE/OFFLINE
          It lives in either space.
4.) MEASURABLE
     It’s effectiveness can be shown.
5.) SUCCESS IS
    OPTIONAL
“We have always wanted to be autonomous, competent, and
 connected; it’s just that now social media has become an
   envir...
Chris Cloud (@Thinkdoer)
         Thinkdoer.com

Marie Jeanne Dupuch (@mdupuch)
      dupuchart.tumblr.com
A Primer in Social Experiments
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A Primer in Social Experiments

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A Primer in Social Experiments by Chris Cloud (@thinkdoer) and Marie Dupuch (@mjdupuch).

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  • A Primer in Social Experiments

    1. 1. A Primer in Social Experiments
    2. 2. What is a social experiment? Social- n. social gathering, especially one organized by a club, congregation, etc. Experiment- n. procedure for testing a hypothesis, etc.
    3. 3. Social Experiments before 2010
    4. 4. Bottle Bank Arcade Theory: Can we get more people to use the bottle bank by making it fun to do? "socialhttp://www.youtube.com/watch?v=zSiHjMU-MUo&feature=player_embedded experiment"
    5. 5. The way it worked: Wait for light and put the bottle in the corresponding hole to collect points. The Bottle Bank Arcade had nearly100 visits that day. Meanwhile the conventional Bottle Bank across the street received only 2.
    6. 6. Theory: “... could a human-like object traverse sidewalks and streets along with us, and in so doing, create a narrative about our relationship to space and our willingness to interact with what we find in it?” http://www.tweenbots.com/
    7. 7. “As each encounter with a helpful pedestrian takes the robot one step closer to attaining its destination, the significance of our random discoveries and individual actions accumulates into a story about a vast space made small by an even smaller robot.”
    8. 8. “The results were unexpected. Over the course of the following months, throughout numerous missions, the Tweenbots were successful in rolling from their start point to their far-away destination assisted only by strangers.” “But of more interest to me was the fact that this ad-hoc crowdsourcing was driven primarily by human empathy for an anthropomorphized object.”- Kacie Kizner
    9. 9. Theory: What would happen if we left a chair Blu Dot alone on the street? Where would it go? http://vimeo.com/8202858 “...it’s surprising, but I suppose in this day and age it’s only a matter of time that something like this happens to each one of us...” - Personal Interview (Curb Miner)
    10. 10. To celebrate its birthday as well as the resourcefulness of its New York City home, we took to “curb-mining”: the obsession with both placing and taking furniture home from the street. Our mission: place 25 of Blu Dot’s signature Real Good Chairs all over the city, free for the take. The catch: we enabled many of the chairs with GPS to see where they’d go. The two-day experiment — comprised of real-time online tracking, a live Twitter feed and a follow-up documentary video — garnered over 136 million media impressions for the brand in just two months. The idea won the hearts of editors from the New York Times Magazine, the Wall Street Journal, Fast Company, Dwell, Creativity magazine, and CNBC, not to mention a handful of New York scavengers who created epic blogs dedicated to their chair pursuits. Blu Dot gave good design to 25 people. In turn, millions more took notice of Blu Dot.- mono
    11. 11. Social Experiments in 2010
    12. 12. DATING BRIAN Theory: What if I crowd sourced my dating life?
    13. 13. “With more than half of New Yorkers single and available, it's a jungle out there and there's no getting just dipping your toes in. So Brian is taking the plunge and going on 30 dates in 30 days with 30 different women. But part of the challenge is he's crowd sourcing all the decisions: who he dates, where they go...” http://datingbrian.com/about/
    14. 14. To date (Aug. 5th, 2010): Facebook:741 fans Twitter: 1,584 followers Youtube views: 29, 874 Featured: All Things Considered WGN Village Voice Mashable ...to name a few.
    15. 15. SIX ITEMS or LESS Theory: What do our clothes say about us? Why do spend so much time on what we wear? What happens when we don’t?
    16. 16. Each participant gets to choose six (and only six) items of clothing and pledge to wear only these six items of clothing for a month. ...it’s about putting a challenge out there and seeing what people bring to it, do with it and talk about.- http://sixitemsorless.com/the-project/
    17. 17. Featured: New York Times Good Morning America The Today Show PSFK .... About 100 participants worldwide.
    18. 18. 30 DAYS of CREATIVITY Theory: If presented with the task to create something/ anything for 30 days, what would people create and most importantly, would they?
    19. 19. 30 Days of Creativity was a social initiative encouraging people to create stuff, anything, every day for 30 days in June 2010 by folks in the Minneapolis creative community.
    20. 20. Stats: Over 3,000 creations and counting Twitter followers: 595 Pledgers: 350 + International following (Creators in England, Australia, Denmark, New Zeland, Brazil, Bahamas...) Featured: Make PSFK ....
    21. 21. What makes an experiment social?
    22. 22. 1.) SOCIAL It’s collaborative.
    23. 23. 2.) THEORY It’s unproven.
    24. 24. 3.) ONLINE/OFFLINE It lives in either space.
    25. 25. 4.) MEASURABLE It’s effectiveness can be shown.
    26. 26. 5.) SUCCESS IS OPTIONAL
    27. 27. “We have always wanted to be autonomous, competent, and connected; it’s just that now social media has become an environment for enacting those desires, rather than suppressing them.” - Clay Shirky
    28. 28. Chris Cloud (@Thinkdoer) Thinkdoer.com Marie Jeanne Dupuch (@mdupuch) dupuchart.tumblr.com

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