Deconstructing Morville   We’ll burn for this
Yes, it is sacrilege...
to mess with Morville...
and the UX Honeycomb.
You know it of                                                     These arecourse...                                     ...
But to explain what it takes toachieve each UX quality, we made      a poster for our wall...
...to remind ourselves to think!        before we design.
an a wful mess!It’s               r ourselves.and mostly meant fo(We’ll build it step by step...)
So, embarking on a ux designproject, this is what we need to           remember.
Good design is about solving  problems by making a lot of    informed choices, usingcreativity as the force that movesus a...
To reach the                                                                 Thegoodness of the                           ...
First - think horisontal
First - think horisontal  Don’t dive into solving a problem that you              don’t understand.  Remember - a great us...
For now,     The Context             Why? What for? For whom? On which purpose? Strategic.it’s about        Because the co...
The Context                 Why? What for? For whom? On which purpose? Strategic.Do this!                 Research busines...
The Context                    Why? What for? For whom? On which purpose? Strategic.                    Research business ...
The Context                  Why? What for? For whom? On which purpose? Strategic.                  Research business inte...
The Context                           Why? What for? For whom? On which purpose? Strategic.                           Rese...
The Context                          Why? What for? For whom? On which purpose? Strategic.                          Resear...
The Context                          Why? What for? For whom? On which purpose? Strategic.                          Resear...
Information arhictecture                                                            How? Tactical                         ...
[and... zoom out]There we are.- hope it makessense.
Think! Digital is a Copenhagen based,strategic digital agency, firmly rooted in thetradition of user experience design.Digi...
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Deconstructing The Honeycomb | Think! Digital

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Some time ago, we made a deconstructed version of Morville's UX Honeycomb to remind ourselves how to think about the different qualities of a well designed user experience. It works for us - maybe (just maybe) it'll make sense to you too.

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Deconstructing The Honeycomb | Think! Digital

  1. 1. Deconstructing Morville We’ll burn for this
  2. 2. Yes, it is sacrilege...
  3. 3. to mess with Morville...
  4. 4. and the UX Honeycomb.
  5. 5. You know it of These arecourse... qualities that USEFUL any good user experience USABLE DESIRABLE must possess. VALUABLE a de this, FINDABLE ACCESSIBLE Peter M orville m e. it so ma kes sens and CREDIBLE We like.
  6. 6. But to explain what it takes toachieve each UX quality, we made a poster for our wall...
  7. 7. ...to remind ourselves to think! before we design.
  8. 8. an a wful mess!It’s r ourselves.and mostly meant fo(We’ll build it step by step...)
  9. 9. So, embarking on a ux designproject, this is what we need to remember.
  10. 10. Good design is about solving problems by making a lot of informed choices, usingcreativity as the force that movesus ahead, while we keep the vision and the objectives in sight.
  11. 11. To reach the Thegoodness of the USEFUL honeycombshoneycomb is elements areone of those USABLE DESIRABLE qualities of theobjectives. VALUABLE product. Not disciplines. FINDABLE ACCESSIBLE And they don’t just CREDIBLE happen by themselves.
  12. 12. First - think horisontal
  13. 13. First - think horisontal Don’t dive into solving a problem that you don’t understand. Remember - a great user experience is much more than just a pretty or usable interface.
  14. 14. For now, The Context Why? What for? For whom? On which purpose? Strategic.it’s about Because the context is important. No good user experience exists in a vacuum. Reality matters.
  15. 15. The Context Why? What for? For whom? On which purpose? Strategic.Do this! Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities USEFUL VALUABLE FINDABLEIf you want toachieve this You need to understand the business, the market, the user to achieve usefulness, value and findability.
  16. 16. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities“Know the road” USEFUL VALUABLE FINDABLE Like you would check out the road, before you tried to build a car for it. (Stupid metaphor, but hey...)
  17. 17. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities“Know the road” USEFUL VALUABLE FINDABLE Only then you can go vertical. Get into finding the solution. Get tactical. Get creative.
  18. 18. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities “Know the road” USEFUL VALUABLE FINDABLE Perform ...to obtain these UX qualities Interaction design Information arhictecture USABLE ...to achieve this The solution How? Tactical System Architecture Logic / code CREDIBLE Sound platform and technology choices ACCESSIBLE DESIRABLEDo this (well)... The solution is the tactical answer to the strategic question...
  19. 19. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities“Know the road” USEFUL VALUABLE FINDABLE Perform ...to obtain these UX qualities “Before you design Interaction design Information arhictecture USABLE the car” The solution How? Tactical System Architecture Logic / code CREDIBLESound platform and technology choices ACCESSIBLE DESIRABLE like the car is the tactical solution for a or a certain boat for a certain kind of water. certain kind of road Whatever.
  20. 20. The Context Why? What for? For whom? On which purpose? Strategic. Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities“Know the road” USEFUL VALUABLE FINDABLE Perform ...to obtain these UX qualities “Before you design Interaction design Information arhictecture USABLE the car” The solution How? Tactical System Architecture Logic / code CREDIBLESound platform and technology choices ACCESSIBLE DESIRABLE And one more thing... Out of space... gotta go down
  21. 21. Information arhictecture How? Tactical The solutio System Architecture Logic / code Sound platform and technology choices ACCESSIBLEDrive it! DESIRABLEGreat user experiencesare volatile. They’reproducts of their time. 2019 2018They must constantly 2017evolve. Do proper To ensure 2016 Anchoring That your solution keeps developing Roadmapping according to the contect, to provide Change management awesome user experiences 2015 Organizational tweaks next year... and the next... and the Measuring next... and the next... Continuous testing 2014 Minor redesigns 2013
  22. 22. [and... zoom out]There we are.- hope it makessense.
  23. 23. Think! Digital is a Copenhagen based,strategic digital agency, firmly rooted in thetradition of user experience design.Digital is business.facebook.com/thinkdigitaldktwitter.com/thinkdigital.dk

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