The Art of Social Media: Integrating imagery in your campaigns

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From a presentation delivered to artists and arts organizations at the Iowa Cultural Corridor Alliance's programming meeting. Information on the slideshow was compiled from multiple sources, but most specifically from Mashable and M Booth. Learn more at Mashable.com and mbooth.com.

This presentation illustrates the power of imagery in social media, and talks about ways that it can be integrated in overall campaigns, and managed. All social media campaigns take time, and sometimes money. But most importantly they take a commitment to consistency and quality.

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  • The Art of Social Media: Integrating imagery in your campaigns

    1. 1. beyond facebook building integrated campaigns
    2. 2. SOCIAL MEDIA is your organization’sSTORYTELLING platform... and IMAGERY rules social media
    3. 3. Text and videohave 80% higher engagement on Facebook Videos are than texts & links shared 12x more than links & texts combined. (that’s really good) Photos are liked 2X more than updates
    4. 4. Facebook reached 100 million users in 4 years... ... and Instagram is on pace to beat that.
    5. 5. And over at YouTube... 100 million users are making a social action EVERY week on posted videos.
    6. 6. And finally... Photo and Video posts on Pinterest are referring more traffic than twitter, stumbleupon, linkedIn & Google+
    7. 7. WE ARE
    8. 8. WE ARE VISUALLEARNERS
    9. 9. How do youmanageit all? ?
    10. 10. Start by Content sharing, audience accumulationunderstandingthe functionof each outlet. Sweetspot Rich, engaging content Location, check-in, reviews
    11. 11. 1. Build astrategy.
    12. 12. 1. Build astrategy. My organization’s fans are (where?)
    13. 13. 1. Build astrategy. My organization’s fans are (where?) I want them to __________________ (be inspired, give, visit)
    14. 14. 1. Build astrategy. My organization’s fans are (where?) I want them to __________________ (be inspired, give, visit) PS: you don’t have to be on all social networks
    15. 15. 2. Assess yourresources What networks are built? What networks need to be claimed? Who the h*ll is going to do all this?
    16. 16. 3. Automate it.
    17. 17. 3. Automate it. Facebook talks to twitter... Instagram talks to Foursquare...
    18. 18. 3. Automate it. Facebook talks to twitter... Instagram talks to Foursquare... Still too much. I need more help.
    19. 19. 4. Automate itsome more...
    20. 20. 4. Automate itsome more... Consider software for scheduling Hootsuite, SproutSocial, Buddy Media, Wildfire, North Social
    21. 21. 4. Automate itsome more... Consider software for scheduling Hootsuite, SproutSocial, Buddy Media, Wildfire, North Social Still too much. I need more help.
    22. 22. Let your audience be a part of what you do on social media
    23. 23. Let your audience be a part of what you do on social mediaLet them drive the conversation.
    24. 24. 5. Gasp! Giveup control... Let your audience be a part of what you do on social media Let them drive the conversation.
    25. 25. Shoot for imagery, humor& video to illustrate your story
    26. 26. Shoot for imagery, humor & video to illustrate your story Look for opportunitiesto photograph (instagram, pinterest)video (youtube, vimeo) and otherwise document your journey.
    27. 27. 5. Curate andcreate content Shoot for imagery, humor & video to illustrate your story Look for opportunities to photograph (instagram, pinterest) video (youtube, vimeo) and otherwise document your journey.
    28. 28. Not convinced?
    29. 29. Not convinced? Or is your boss not convinced?
    30. 30. Not convinced? Or is your boss not convinced? You have a social media presence whether you like it or not.
    31. 31. Not convinced? Or is your boss not convinced? You have a social media presence whether you like it or not. (you should own it...)

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