Digital MArketing Presentation
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Digital MArketing Presentation

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This is the presentation I gave to a marketing roundtable group in Cedar Rapids, Iowa.

This is the presentation I gave to a marketing roundtable group in Cedar Rapids, Iowa.

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Digital MArketing Presentation Digital MArketing Presentation Presentation Transcript

  • Digital Strategery Finding the right tools for your business. Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Aplan requiresawho,what, when,where&why Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell An objectivehastobemeasurable&actionable Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell But whatisdigital andwhatarethebenefits? Tuesday, June 10, 14
  • Tuesday, June 10, 14
  • And given its prevalence, it’s easier than ever to ignore branding and messages. Tuesday, June 10, 14
  • Infographic courtesy of lifehack.com Tuesday, June 10, 14
  • that equates to Infographic courtesy of lifehack.com Tuesday, June 10, 14
  • Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Aplan requiresawho,what, when,where&why Tuesday, June 10, 14
  • Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell An objectivehastobemeasurable&actionable Tuesday, June 10, 14
  • Tuesday, June 10, 14
  • Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Which toolsarerightforyourbusiness? Tuesday, June 10, 14
  • Tuesday, June 10, 14
  • WWW Tuesday, June 10, 14
  • WWW Mobile Tuesday, June 10, 14
  • WWW SEO Mobile Tuesday, June 10, 14
  • WWW SEO Mobile Tuesday, June 10, 14
  • WWW SEO Mobile Tuesday, June 10, 14
  • WWW SEO Mobile Tuesday, June 10, 14
  • WWW PPC SEO Mobile Tuesday, June 10, 14
  • WWW PPC SEO Landing Pages Mobile Tuesday, June 10, 14
  • WWW PPC SEO Landing Pages Distributed PR Mobile Tuesday, June 10, 14
  • WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  • WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  • WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  • WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  • WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  • WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  • Go back to your plan. Tuesday, June 10, 14
  • Go back to your plan. Which toolsarerightforyourbusiness? Tuesday, June 10, 14
  • Think about where your customer spends their time online. Tuesday, June 10, 14
  • Tuesday, June 10, 14
  • CONTENT Tuesday, June 10, 14
  • C Tuesday, June 10, 14
  • CR Tuesday, June 10, 14
  • CRA Tuesday, June 10, 14
  • CRAP Tuesday, June 10, 14
  • CRAP. Tuesday, June 10, 14
  • Tuesday, June 10, 14
  • Build a plan that uses the right tools for your audience. Tuesday, June 10, 14
  • Tuesday, June 10, 14
  • Invest in content that can cross platforms. Tuesday, June 10, 14
  • Tuesday, June 10, 14