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Digital MArketing Presentation

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This is the presentation I gave to a marketing roundtable group in Cedar Rapids, Iowa.

This is the presentation I gave to a marketing roundtable group in Cedar Rapids, Iowa.

Published in Business , Technology
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Transcript

  • 1. Digital Strategery Finding the right tools for your business. Tuesday, June 10, 14
  • 2. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  • 3. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  • 4. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Aplan requiresawho,what, when,where&why Tuesday, June 10, 14
  • 5. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  • 6. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell An objectivehastobemeasurable&actionable Tuesday, June 10, 14
  • 7. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  • 8. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell But whatisdigital andwhatarethebenefits? Tuesday, June 10, 14
  • 9. Tuesday, June 10, 14
  • 10. And given its prevalence, it’s easier than ever to ignore branding and messages. Tuesday, June 10, 14
  • 11. Infographic courtesy of lifehack.com Tuesday, June 10, 14
  • 12. that equates to Infographic courtesy of lifehack.com Tuesday, June 10, 14
  • 13. Tuesday, June 10, 14
  • 14. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Aplan requiresawho,what, when,where&why Tuesday, June 10, 14
  • 15. Tuesday, June 10, 14
  • 16. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell An objectivehastobemeasurable&actionable Tuesday, June 10, 14
  • 17. Tuesday, June 10, 14
  • 18. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Which toolsarerightforyourbusiness? Tuesday, June 10, 14
  • 19. Tuesday, June 10, 14
  • 20. WWW Tuesday, June 10, 14
  • 21. WWW Mobile Tuesday, June 10, 14
  • 22. WWW SEO Mobile Tuesday, June 10, 14
  • 23. WWW SEO Mobile Tuesday, June 10, 14
  • 24. WWW SEO Mobile Tuesday, June 10, 14
  • 25. WWW SEO Mobile Tuesday, June 10, 14
  • 26. WWW PPC SEO Mobile Tuesday, June 10, 14
  • 27. WWW PPC SEO Landing Pages Mobile Tuesday, June 10, 14
  • 28. WWW PPC SEO Landing Pages Distributed PR Mobile Tuesday, June 10, 14
  • 29. WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  • 30. WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  • 31. WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  • 32. WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  • 33. WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  • 34. WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  • 35. Go back to your plan. Tuesday, June 10, 14
  • 36. Go back to your plan. Which toolsarerightforyourbusiness? Tuesday, June 10, 14
  • 37. Think about where your customer spends their time online. Tuesday, June 10, 14
  • 38. Tuesday, June 10, 14
  • 39. CONTENT Tuesday, June 10, 14
  • 40. C Tuesday, June 10, 14
  • 41. CR Tuesday, June 10, 14
  • 42. CRA Tuesday, June 10, 14
  • 43. CRAP Tuesday, June 10, 14
  • 44. CRAP. Tuesday, June 10, 14
  • 45. Tuesday, June 10, 14
  • 46. Build a plan that uses the right tools for your audience. Tuesday, June 10, 14
  • 47. Tuesday, June 10, 14
  • 48. Invest in content that can cross platforms. Tuesday, June 10, 14
  • 49. Tuesday, June 10, 14