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Appropriate Touching (for businesses)
 

Appropriate Touching (for businesses)

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A short powerpoint series of slides from a presentation to Corridor Business Leaders on 5/27/10. ...

A short powerpoint series of slides from a presentation to Corridor Business Leaders on 5/27/10.

The first photo is by Alisabeth Caraway of Cedar Rapids. A fine photographic artist among many other things.
www.alisabeth.org

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    Appropriate Touching (for businesses) Appropriate Touching (for businesses) Presentation Transcript

    • Appropriate Touching(or reaching out to your audiences in ways that matter)
    • Audience Identification
      Who are they?
      Potential customers
      Current clients?
      Where do they “live?”
      Geographic locations
      Demographics
      Purchasing power
      Circles of influence
      How do you find them?
    • How
      Who owns your brand?
      The Consumer.
    • Reaching out apropriately (or “Permission Based Marketing”)
      Why is permission important?
      Consumers have more choices
      Trust is more important than ever
      How do you gain it?
      Ask.
      What if you don’t?
    • Methods (how to do it)
      Plan for 6-10 touches within a time period
      Allocate:
      Time.
      Money.
      Why plan?
      Keeps it a priority
      Allows for measurement
    • Why?
      Experiential Marketing makes a difference
      Because it takes more than one touch point to close a deal
      The sales cycle is not for the
      Impatient.
    • How?
      Tired and true:
      The networking circuit is still important – but how do you make it effective?
      Off-the-wall
      The power of nice
      The power of surprise
      The power of being a cornball
    • How?
      Tired and true:
      The networking circuit is still important – but how do you make it effective?
      Off-the-wall
      The power of nice
      The power of surprise
      The power of being a cornball
    • Measure and reward for effectiveness
      Note what works
      Variations on a theme
      Rewarding client/customer loyalty.