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How to Use Facebook to Grow Your Business

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  • + yckaman yckaman 2 weeks ago
    really good presentation =)
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Up until now, it is has been very difficult to get the brand awareness or reach of the large companies like Nike, Apple, Home Depot, etc. due to budgetary constraints. Social Networking has changes that. I am absolutely delighted to be here to talk about my very favorite topics, branding and marketing, with all of you. I have about 7000 hours worth of content to go over, and we are going to compress that into an hour and 1/2 and I would like to leave a large amount time at the end so you can work on your unique selling proposition and marketing strategy and to answer some question. In the handouts provided, I have included my contact information incase I do not get your questions answered today. Okay? So let ’s get started . What I would like to do before we actually move forward is get a little bit of information about you. This will help me as we move forward to ensure that I am giving you content that is going to be relevant. So the first question I have for you is: how many of you are independent consultants?; how many are small business owners? How many of you are primarily working in the B2B marketplace and how many are selling to consumers? MORE QUESTIONS??? MAY NOT NEED TO ASK THESE AT ALL What I want to do is just give you the agenda for today. We are going to be covering

Up until now, it is has been very difficult to get the brand awareness or reach of the large companies like Nike, Apple, Home Depot, etc. due to budgetary constraints. Social Networking has changes that. I am absolutely delighted to be here to talk about my very favorite topics, branding and marketing, with all of you. I have about 7000 hours worth of content to go over, and we are going to compress that into an hour and 1/2 and I would like to leave a large amount time at the end so you can work on your unique selling proposition and marketing strategy and to answer some question. In the handouts provided, I have included my contact information incase I do not get your questions answered today. Okay? So let ’s get started . What I would like to do before we actually move forward is get a little bit of information about you. This will help me as we move forward to ensure that I am giving you content that is going to be relevant. So the first question I have for you is: how many of you are independent consultants?; how many are small business owners? How many of you are primarily working in the B2B marketplace and how many are selling to consumers? MORE QUESTIONS??? MAY NOT NEED TO ASK THESE AT ALL What I want to do is just give you the agenda for today. We are going to be covering

Explain how it is viral and how it works - Use your network to make connections There is so much to cover with social networking that I don’t know where to begin sometimes. I could spend all day speaking about it and how to apply it, but I only have bout 20 minutes today. I am going to start off by talking about facebook and then if time allows I will talk a bit about twitter and linkedin.

Now that you understand why facebook and social networking are so important, how do you use them?

Not going to go over all of the tools - there ar so many! Social networking is about building relationships and leveraging your existing contacts to gain new contacts. You want loyal followers and you want people to see your brand and ultimately take action. Here are some tools to help you succeed––for the most part they apply to all social networking groups.

You need to start out by creating a page or group or both for your company. Usually don’t suggest both.

I am not going to go into how to actually set up and use facebook or any of the other social marketing tools––instead, I am going to go over the options and uses available for each. How many of you are currently using facebook for your business? Personally? How many feel you are properly utilizing it? Facebook started out as tool for Harvard University students to communicate, It then turned into a platform for other teens to communciate. And, adults and business quickly caught on and started adopting it to promote their companies and products. I am going to quickly go over a few of the ways you can use facebook to grow your business.

Overview of page

“ I like”

Main goal for small businesses is to make connections and generate leads

LinkedIn was primarily created for job hunting - is this true??? LinkedIn is different than the other networking tools. EXPLAIN HOW AND WHY • your profile is Just about you - and your work experience • Can link to your company Building relationships and exposure. Work contacts

Embed Videos

YOU TUBE FEED

Sumarize twitter Explain follower and following Right now, Twitter is the talk of the Web among marketers. Use of the elegantly simple social-media site has rocketed unlike anything in recent memory—and it's businesses that are leaping onto the Twitter bandwagon. The New York Times calls Twitter "one of the fastest growing phenomena on the Internet." A recent study determined that at least five million people are using the service and new members are signing up at a clip of 10,000 per day. And unlike other "here today, gone tomorrow" services, Twitter seems to have staying power.

Great way to engage users and monitor what users are talking about with regards to your product

Great way to engage users and monitor what users are talking about with regards to your product

All about standing out from the crowd - finding our creativity and connecting with our audiences

NOT SURE HOW TO USE THIS PAGE YET!!!!

Read up on groups again!

All about standing out from the crowd - finding our creativity and connecting with our audiences

All about standing out from the crowd - finding our creativity and connecting with our audiences

All about standing out from the crowd - finding our creativity and connecting with our audiences

All about standing out from the crowd - finding our creativity and connecting with our audiences

All about standing out from the crowd - finding our creativity and connecting with our audiences

All about standing out from the crowd - finding our creativity and connecting with our audiences

Participate and monitor

Participate and monitor

Participate and monitor

Participate and monitor

SOCIAL NETWORKING REQUIRES A MIND SHIFT

SOCIAL NETWORKING REQUIRES A MIND SHIFT

Participate and monitor

Participate and monitor

Participate and monitor

Social networking is about building relationships and leveraging your existing contacts to gain new contacts. You want loyal followers and you want people to see your brand and ultimately take action. Here are some tools to help you succeed––for the most part they apply to all social networking groups.

Social networking is about building relationships and leveraging your existing contacts to gain new contacts. You want loyal followers and you want people to see your brand and ultimately take action. Here are some tools to help you succeed––for the most part they apply to all social networking groups.

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How to Use Facebook to Grow Your Business - Presentation Transcript

  1. Using Facebook to Grow your Business thinkcreativegroup.com
  2. •   What is Facebook? •   Why use Facebook? • How to Use Facebook - Tools • Golden Rules for Success •   Action Plan •   Examples and Demos [time allowing] Overview
  3. •   Viral marketing on steroids •   A second “website” on a network with a great number of users • A mass communications tool • A way for small businesses with limited budgets to reach the masses What is Facebook?
  4. Why Use Facebook - Stats FACEBOOK •   More than 300 million active users • 50% of active users log on to Facebook in any given day • The fastest growing demographic = 35 years old and older • More than 10 million users become Fans of Pages each day • More than 8 billion minutes are spent on Facebook each day (worldwide) • Average users spend 5 hours and 46 minutes on Facebook per day • 1,000,000,000 = the amount of content shared each week on Facebook
  5. Why Use Facebook - Stats SOCIAL NETWORKING • Visiting social sites in now the 4th most popular activity • 93% of social media users believe a company should have a presence in social media––85% believe they should interact with customers • 3 out of 4 Americans use social technology • Time spend on social networks is growing at 3x the overall internet rate • Every minute 13 hours of videos are uploaded to YouTube •   100,000,000 YouTube videos are viewed everyday • An average, there are 3,000,000 tweets per day on Twitter
    • Facebook should not be treated as just another marketing channel, it is so much more…
    • • Increase your Network & Generate Leads
    • •   Build Relationships, Trust and Loyalty
    • •   Branding & Top of Mind Awareness
    • • PR
    • • Target Distinct Markets [Niches]
    • •   Keep Tabs on Your Competitors
    • • Drive Traffic to your Website
    • •   SEO for your company name
    Why Use Facebook?
    • How to Use Facebook - Tools
    • • Pages vs. Groups
    • •   Tools for engaging users
    • • Behavioral Ads
    • • Group Participation
    • • Insights
    Facebook Tools
    • Pages vs. Groups
    • 2 Main ways to get your company started on Facebook:
    • •   Pages - used to connect with and communicate with users
    • • Groups - are similar to clubs in the offlline world and are often topic or
    • cause based
    Facebook Tools
    • Facebook Pages
    • • Allow you to embed media & apps
    • • Can be public
    • • Can only be created to represent real people/businesses
    • •   Can have vanity addresses - www.facebook.com/thinkcreativegroup
    Facebook Tools
    • Facebook Groups
    • •   Can be by invite only or open to all
    • •   Limited ways to engage users
    • •   Usually focused around a cause or topic
    • •   Can be created about any topic
    • •   Space for users to share info/thoughts
    • •   Can be started and run by those outside your organization
    Facebook Tools
  12. Tools for Pages
    • •   Wall
    • • Event Listings
    • •   Videos
    • •   Blog Feeds
    • •   Discussions
    • • Reviews
    • • Boxes
    • • Polls
    • • Other tools
    Tools for Pages
    • • Center of your profile
    • •   Fans can share info with their
    • friends [like, comment]
    • •   Where you share information
    • • Customize for fans vs. non-fans
    • • Customize with tools & apps
    Tools for Page -Wall
  15. Tools for Pages -Event Listings
  16. Tools for Pages -Event Listings
  17. Tools for Pages - Events
  18. Tools for Pages - Videos •   Video is among the most commonly shared types of content online. •   2 main ways to add video > Embed it > YouTube feed
  19. Tools for Pages - Videos
  20. Tools for Pages - Blog Feeds Pull blog feeds in via Notes or News Tabs
  21. Tools for Pages - Discussions Great way to keep a pulse on what your clients are saying about you. And, become viewed as an expert.
  22. Tools for Pages - Boxes
  23. Polls •   Engage Users •   Get users to share content •   Conduct Market Research
  24. Tools for Pages - Other Tools Email Sign Up Quizzes Contests Coupons
    • Tools for Groups
    • Reminder Facebook Groups…
    • • Are similar to clubs in the offline world and are often topic or cause based
    • •   Can be by invite only or open to all
    • •   Limited ways to engage users
    • •   Usually focused around a cause or topic
    • •   Can be created about any topic
    • •   Space for users to share info/thoughts
    • • Event Listings
    • • Messaging members [limited to 5000]
    • • Photos
    • •   Links
    • •   Videos
    • • Discussions
    • • Share [post info or send a message]
    Tools for Groups
  28. Tools for Groups
  29. Behavioral Ads
  30. Behavioral Ads • Low cost •   Extremely targeted • Quick and easy to create template • Easy to modify •   Easy to track
  31. Behavioral Ads • Promote Events • Branding / Awareness • Promote Pages • Link to your website
  32. Behavioral Ads
  33. Behavioral Ads
  34. Behavioral Ads
    • Some Real Stats
    • 389,121 impressions
    • 181 clicks
    • $94.96
  35. SOME OTHER USERFUL INFORMATION
  36. Participate in Groups •   Keep your pulse on the needs of your market •   Establish yourself as the expert •   Learn •   Find strategic partners •   Keep an eye on competitors
  37. Insights
  38. Insights • Interactions this week • Likes •   Comments • Wall Posts •   Demographics of Fans •   Top Cities •   Top Countries •   Keep an eye on competitors
  39. Tying it All Together - Now What?
  40. Golden Rules for Success • Create a strategy—start with your end goal •   Be authentic and transparent •   Be true to your brand and value proposition •   Consistency from site to site •   Listen first •   Post relevant content •   Engage your audience - be interesting and creative to get users involved
  41. Golden Rules for Success • Always ask “what do my customers want and how can I engage them” •   Become viewed as an expert •   Tie it into other social media and traditional marketing / advertising efforts • Stop thinking campaigns and start thinking conversations •   Be careful what you post • Measure progress and results •   Don’t get sucked in
  42. Action Plan • Define your Purpose • Answer - How does this fit into my overall marketing / branding strategy? •   Define your goals •   Create “Conversations” - tools to engage target • Cross promote •   Determine how you will measure success •   Have fun!
  43. Fuzion Medical Esthetic Boutique Example of a company that used Facebook and Social Networking to: • Generate Leads & New Clients • Build Brand Awareness • Engage users •   Drive traffic to their website • Gain National PR
  44. Social Networking - the New Way of Thinking Social networking is a fundamental shift in the way we communicate! “ For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” Business Week, February 19, 2009
  45. This presentation will be available on our blog www.blog.thinkcreativegroup.com
  46. Questions

+ dawn barsondawn barson, 4 weeks ago

custom

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