Thesis Paper Presentation

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  • + dianavcarrico Diana Carriço 1 month ago
    The most beautiful master thesis ever =)
  • + dianavcarrico Diana Carriço 1 month ago
    Awesome presentation of your master thesis! It inspired me a lot for mine =)
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Thesis Paper Presentation - Presentation Transcript

  1. Masters thesis paper presentation Carrie Chan Advisor: Bruce Hanington January 25, 2008
  2. service design
  3. service blueprinting
  4. performing arts
  5. services as performances
  6. what can service blueprinting learn from music scores?
  7. what can service blueprinting learn from music scores?
  8. what can service blueprinting learn from music scores?
  9. service design what can service blueprinting learn from music scores?
  10. service design what can service blueprinting learn from music scores?
  11. service design what can service blueprinting learn from music scores?
  12. service design classical music what can service blueprinting learn from music scores?
  13. literature Igor Stravinsky Poetics of Music Roger Sessions The Musical Experience of Composer, Performer, Listener
  14. service roles tools
  15. service = performance roles tools
  16. service = performance roles tools composer = service designer performer = frontline employees listener = customer
  17. service = performance roles tools composer = service designer music score = service blueprint performer = frontline employees listener = customer
  18. PERFORMANCE
  19. the music performance
  20. the music performance music as a system Disney
  21. the music performance music as a system Disney music impressions Marriott
  22. the music performance music as a system Disney music impressions Marriott music styles Apple
  23. the music performance music as a system Disney music impressions Marriott music styles Apple music lifecycles airlines
  24. the music performance music as a system Disney music impressions Marriott music styles Apple music lifecycles airlines
  25. music as a system
  26. music as a system “In music, each moment is fleeting; it passes and cannot be completely recaptured” —Sessions
  27. music as a system “In music, each moment is fleeting; it passes and cannot be completely recaptured” —Sessions
  28. ROLES
  29. role of the composer
  30. role of the composer gives shape to ideas Howard Shultz, Starbucks
  31. role of the composer gives shape to ideas Howard Shultz, Starbucks keeping an organic relationship to his work Disney
  32. role of the composer gives shape to ideas Howard Shultz, Starbucks keeping an organic relationship to his work Disney being a master of elements Disney
  33. role of the composer gives shape to ideas Howard Shultz, Starbucks keeping an organic relationship to his work Disney being a master of elements Disney creating possibilities for the unexpected Horst Schulze, Ritz Carlton
  34. role of the composer gives shape to ideas Howard Shultz, Starbucks keeping an organic relationship to his work Disney being a master of elements Disney creating possibilities for the unexpected Horst Schulze, Ritz Carlton
  35. create possibilities for the unexpected
  36. create possibilities for the unexpected “... successive impressions must either maintain the level of intensity, of interest, of movement established at the outset, or they must raise it. Otherwise... the ear becomes bored, and the music lags.” —Sessions
  37. create possibilities for the unexpected “... successive impressions must either maintain the level of intensity, of interest, of movement established at the outset, or they must raise it. Otherwise... the ear becomes bored, and the music lags.” —Sessions
  38. role of the performer
  39. role of the performer giving movement to a static idea education
  40. role of the performer giving movement to a static idea education reproducing composer’s intentions with conviction scripts
  41. role of the performer giving movement to a static idea education reproducing composer’s intentions with conviction scripts being an executant and an interpreter nurse
  42. role of the performer giving movement to a static idea education reproducing composer’s intentions with conviction scripts being an executant and an interpreter nurse being aware of performance conditions retail store clerks
  43. role of the performer giving movement to a static idea education reproducing composer’s intentions with conviction scripts being an executant and an interpreter nurse being aware of performance conditions retail store clerks establishing trust warrantees, money-back guarantees
  44. role of the performer giving movement to a static idea education reproducing composer’s intentions with conviction scripts being an executant and an interpreter nurse being aware of performance conditions retail store clerks establishing trust warrantees, money-back guarantees creating the unexpected Land’s End
  45. role of the performer giving movement to a static idea education reproducing composer’s intentions with conviction scripts being an executant and an interpreter nurse being aware of performance conditions retail store clerks establishing trust warrantees, money-back guarantees creating the unexpected Land’s End
  46. giving movement to a static idea
  47. giving movement to a static idea “ ... it is this essential and inherent quality of music—it’s fluidity, the fact that it is in an art... that has inevitably produced the performer.” —Sessions
  48. giving movement to a static idea “ ... it is this essential and inherent quality of music—it’s fluidity, the fact that it is in an art... that has inevitably produced the performer.” —Sessions
  49. role of the listener
  50. role of the listener hearing, enjoying, understanding, discriminating hotel experience
  51. role of the listener hearing, enjoying, understanding, discriminating hotel experience being a discriminator, advocate, and educator restaurant experience
  52. role of the listener hearing, enjoying, understanding, discriminating hotel experience being a discriminator, advocate, and educator restaurant experience wanting an experience
  53. role of the listener hearing, enjoying, understanding, discriminating hotel experience being a discriminator, advocate, and educator restaurant experience wanting an experience
  54. wanting an experience
  55. wanting an experience “ ... inevitably... a variety of listeners want a variety of things. But on any level it may be taken for granted that the listener wants vital experience, whether of a deeply stirring, brilliantly stimulating, or simply entertaining type”—Sessions
  56. wanting an experience “ ... inevitably... a variety of listeners want a variety of things. But on any level it may be taken for granted that the listener wants vital experience, whether of a deeply stirring, brilliantly stimulating, or simply entertaining type”—Sessions
  57. TOOLS
  58. the music score record of a composition expression of ideas performer’s guide
  59. the music score record of a composition expression of ideas performer’s guide service blueprinting
  60. service = performance roles tools composer = service designer music score = service blueprint performer = frontline employees listener = customer
  61. conclusion
  62. conclusion building service design as a stronger discipline
  63. future direction
  64. future direction refine and solidify aspects of service look to other disciplines of the performing arts
  65. thank you carrie chan | masters thesis paper presentation | january 25 2008 school of design | carnegie mellon university | advisor: bruce hanington

+ Carrie ChanCarrie Chan, 2 years ago

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