BuzzCity Mobile Marketing and Advertising Boosting Revenue Through Mobile Marketing Bangkok, November 2009
Buzzcity Traffic Latest network outreach now available monthly update on www.buzzcity.com
Who Uses Mobile Internet? <ul><li>More than 80% Thai uses mobile internet to communicate with friends via chat, blogging a...
Who Uses Mobile Internet? <ul><li>Income of surfers: </li></ul><ul><ul><li>Below 10,000 33.50% </li></ul></ul><ul><ul><li>...
Who Uses Mobile Internet? <ul><li>One-Third of respondents are admin / sales assistants. Business owners and freelancers a...
Case Study Rester Massage Chairs CPC average Click through rate 0.4% campaign  run  about 1 week  banners viewed more than...
Case Study  The ads receive about 10,000 views per day and advertiser get a click-through rate of 0.5% (compared to the 1....
Case Study The Office of Narcotics Control Board (ONCB) banners received 10,000 daily exposures. ONCB's average click-thro...
Case Study Opt-in Survey (Spy Cooler Club) Siam Winery: Spy Club Opt-in survey  CPC Cost click Banners and fill in Name an...
Thank You! Monchai Sricharoensak [email_address] More case studies and opportunities for Mobile Marketing& Advertising htt...
 
 
 
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R2_08.Buzzcity.Com

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Who are use Mobile Internet a case study in Thailand
โดยคุณ มนต์ชัย ศรีเจริญศักดิ์
www.buzzcity.com

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R2_08.Buzzcity.Com

  1. 1. BuzzCity Mobile Marketing and Advertising Boosting Revenue Through Mobile Marketing Bangkok, November 2009
  2. 2. Buzzcity Traffic Latest network outreach now available monthly update on www.buzzcity.com
  3. 3. Who Uses Mobile Internet? <ul><li>More than 80% Thai uses mobile internet to communicate with friends via chat, blogging and discussion groups. Thailand is the highest rate than any countries surveyed </li></ul>*409 samples answer survey questions
  4. 4. Who Uses Mobile Internet? <ul><li>Income of surfers: </li></ul><ul><ul><li>Below 10,000 33.50% </li></ul></ul><ul><ul><li>10,000 – 20,000 THB 24.21% </li></ul></ul><ul><ul><li>20,001 – 30,000 THB 24.94% </li></ul></ul><ul><ul><li>30,001 – 50,000 THB 4.40% </li></ul></ul><ul><ul><li>Above 50,001 THB 0.98% </li></ul></ul><ul><ul><li>Not working /Students 9.78% </li></ul></ul>
  5. 5. Who Uses Mobile Internet? <ul><li>One-Third of respondents are admin / sales assistants. Business owners and freelancers are 28%. Students comprise 19.07% </li></ul>
  6. 6. Case Study Rester Massage Chairs CPC average Click through rate 0.4% campaign run about 1 week banners viewed more than 800K times viewed
  7. 7. Case Study The ads receive about 10,000 views per day and advertiser get a click-through rate of 0.5% (compared to the 1.2% network average)
  8. 8. Case Study The Office of Narcotics Control Board (ONCB) banners received 10,000 daily exposures. ONCB's average click-through rate is about 0.5%. The network average in Thailand is 1.2% Mobile as a part of Media Mix The ONCB has purchased ads using just CPM. They wanted to ensure that their banners are viewed 10,000 times a day and the only way to guarantee a number of impressions is with a CPM buy. With CPM, though, we generally start tracking the number of impressions in the morning, from 6am onwards. As soon as you hit the targeted figure, that's it for the day. So the banners may only be seen for a few hours in the morning, but rarely if ever in the afternoon or night.
  9. 9. Case Study Opt-in Survey (Spy Cooler Club) Siam Winery: Spy Club Opt-in survey CPC Cost click Banners and fill in Name and Mobile number for lucky draw Campaign runs 2-3 weeks average click-through rate is 0.8% banners view more than 1 million times
  10. 10. Thank You! Monchai Sricharoensak [email_address] More case studies and opportunities for Mobile Marketing& Advertising http://buzzcity.com

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