ThinkBiz Pitching Event #2 Inbound Marketing on the case study of GreeceInsiders.com by Philip Protogeridis Web - http://www.thinkbiz.gr Facebook - https://www.facebook.com/thinkbizgr Twitter - http://www.twitter.com/thinkbizgr

1. Pitching Event #2
Greece Insiders
www.thinkbiz.gr

2. What exactly is ThinkBiz?

3. A Student Entrepreneurship Club
Based in Athens

4. @thinkbizgr

5. Pitching Events
We will be organizing Events where
awesome people will talk about
awesome things they’re doing

6. Philip Protogeridis
Athens University of Economics And Business – Department of
Informatics
Ph.prot@gmail.com
@protogeridis
Philip Protogeridis

7. What is Inbound Marketing

8. People like to think of it
as a Funnel

10. You know what it is, you just didn’t
know how it’s called

11. Inbound > Traditional

12. Case Study

13. 1. Prompt Users to Share/Tweet their
Booking from the Website
“Just booked my Insider Tour at Monastiraki from Andreas!”

14. 2. Photos of the Insider Tour
- Facebook Application
- Mail

15. 3. Twitter Hashtag
#greeceinsidering
#insidertour

16. 4. Instagram Activity
- Hashtag for Greece Insiders

17. 5. Pinterest Sharing
- Photos of Greece
- Insider Tour Photos
- Infographics about Tourism

18. 6. Blog Activity
- Greece Insiders Blog with
Experiences, News, Updates
- Interaction with Worldwide Tourism
Blogs (posts about the website)

19. 7. Newsletter
- New Tours Available
- Tourism News
- Updates

20. 8. SEO
Words and Phrases
concerning Tourism and
Locals

21. Thank You
Philip Protogeridis
Athens University of Economics And Business – Department of
Informatics
Ph.prot@gmail.com
@protogeridis
Philip Protogeridis