BRYAN BERGBryan Berg wasintroduced tocardstacking by hisgrandfather at theage of 8. He is a self-taught artist in all ofthe techniques heuses today. Berg’sfreestanding cardstructures are basedon a grid-likearrangement, whichBerg tested in astructural engineeringlab to support 660pounds per squarefoot―with no tape, noglue, no folding, andno tricks.Berg holds aProfessional Degree inArchitecture and aDesign AchievementAward from IowaState University, and aMasters in DesignStudies from Harvard.
GUINNESS WORLD RECORD:TALLEST HOUSE OFFREESTANDING PLAYING CARDSBryan Berg has held the GuinnessWorld Record for the TallestHouse of Freestanding PlayingCards since 1992. He has beencommissioned to break his ownrecord on more than tenoccasions, and has succeeded inevery challenge to set a newrecord.The project shown at left wasnearly 26 feet tall and required1100 decks of cards to build. Thetower was constructed in Dallas,Texas in 2007 and remains thecurrent Guinness World Recordfor Tallest House of Cards.Berg is hopeful for an opportunityto build a tower 50 feet or even100 feet tall.
TextGUINNESS WORLD RECORD: LARGEST HOUSE OF FREESTANDING PLAYING CARDSGuinness World Records created a new category specially made to recognize a project Berg built in 2004:The World’s Largest House of Freestanding Playing Cards. The project was a replica of Cinderella’s Castle atWalt Disney World which took over 30 days and 3,000 decks of cards to build and measured 15 feet square atthe base and 15 feet tall.During Chinese New Year of 2010, Berg was commissioned to break his own record at The Venetian MacaoResort Hotel, the largest casino in the world. The project took 44 days, 219,000 cards (4,000 decks), and set anew Guinness World Record. With more time and space permitted, these projects are only a small exampleof what could be built.
BEIJING OLYMPIC VILLAGE: HONG KONG, CHINA, AUGUST 2008 - Three WeeksBerg built the Beijing Olympic Village at Langham Place Kowloon, Hong Kong’s largest shopping center, incelebration of the Beijing Olympics. Constructed over three weeks, the project included the Bird’s NestStadium, Water Cube, and other Beijing landmarks. The composition received worldwide press coverageincluding CNN, Reuter’s, Yahoo!, and the AP wire as well as hits in all major media in Hong Kong and mainland
LEXUS TELEVISION COMMERCIAL: U.S.A. 2008 - Two WeeksLexus, luxury brand division of Toyota, commissioned Berg to build a city of cards around and on top of their ESSedan to demonstrate in a television commercial how smoothly the engine performs. The commercial playednationwide across the U.S. for two years, and the behind-the-scenes compilation on the Lexus website becamea popular internet pick.
HOLIDAY INN KEY CARD HOTEL: NEW YORK CITY & WASHINGTON, D.C., U.S.A., SEPTEMBER 2009 - Three MonthsOne of Berg’s most unusual projects was completed for Holiday Inn to promote the largest hotel brand relaunch inhospitality history. This rare glued work featured a life-size hotel room, bathroom, and lobby made entirely of hotelkeycards. The client requested a glued work so that guests could fully interact with the keycard room andfurnishings, and the front desk could be staffed with attendants giving out prizes. Media coverage included a 32-state live satellite media tour and major television and news coverage worldwide, with key features in The TodayShow, Live! with Regis & Kelly, ESPN First Take, The Wall Street Journal, New York Post, Fast Company, HuffingtonPost, Daily Mail, and more. The project was built in Santa Fe, and exhibited both on South Street Seaport in New 10 9 10York City and the national Washington Convention Center in Washington, DC. It is now permanently housed inKemmons Wilson Gallery, museum of life and legacy of founder of Holiday Inn, in Memphis.
NEW YORK CITY SKYLINE: NEW YORK CITY, U.S.A., FEBRUARY 2005 - Two WeeksThe project above was built in Times Square, New York City as a fundraiser for Southeast Asia, with one cardto represent each tsunami victim. The New York City Skyline shown here included famous landmarks such asthe Chrysler Building, Empire State Building, Flat Iron, and Yankee Stadium. It took approximately two weeksto build and was featured on the top morning television show ‘Good Morning America’ every day for 14days. It achieved the longest time any subject has ever received continuous coverage on the show. NewYork City crowds gathered against the window outside the studio to watch Berg’s progress day and night.
EARTH DAY RECYCLED GIFT CARD CITY: VANCOUVER ISLAND, CANADA, APRIL 2010 - Ten DaysIn this ten day project, Berg used 22,000 recycled gift cards to create a city skyline. The project aimed toraise awareness of recycling for Earth Day, and included daily kids workshops with elementary school groups 12learning about conservation. The project was very colorful and unique, and Berg’s first freestanding workwith nontraditional cards.
ISTANBUL CEVAHIR 5TH ANNIVERSARY: ISTANBUL, TURKEY, OCTOBER 2010 - Ten DaysBerg was commissioned to build a mix of old and new architecture to celebrate the fifth anniversary ofIstanbul Cevahir, the largest shopping center in Europe. In Berg’s composition, replicas of ancient landmarksof historic Istanbul culture including Hagia Sophia, Galata Tower, and Maiden Tower were paired with areconstruction of the modern Cevahir Shopping Centre. The atrium floor and balconies of the shoppingcenter were crowded with visitors throughout the ten day event. Berg’s first appearance in Turkey, theproject received press coverage and interviews in every major national television and news publication aswell as a live spot on the most popular late night television show. 13
SKY POKER PLAY THE NATION CAMPAIGN: LONDON, ENGLAND, FEBRUARY 2012 - Seven DaysFor Bergs first project in the UK, Sky Poker teamed up with the record holder to celebrate its highly anticipatedPlay The Nation campaign. A division of BSkyB British Sky Broadcasting, Sky Poker is Britains leading onlinepoker room. After a public Facebook vote, Sky challenged Berg to recreate one of Londons most famouslandmarks: Big Ben and the Houses of Parliament. In the citys 2012 Olympic Park village, Berg presented BigBen at Aspers Casino Westfield Stratford, the UKs largest gaming venue and biggest poker room. Thefreestanding structure took 50,000 playing cards to complete. Soccer AM radio host Max Rushden performedthe knockdown, sending the enormous 14 x 7 1/2 ft composition flying with a kick of a soccer ball. 14
SILVERSTAR CASINO 3RD ANNIVERSARY: JOHANNESBURG, SOUTH AFRICA, MARCH 2011 - Ten DaysBergs first project in Africa, the artist spent 10 days creating a replica of Silverstar Casino with 63,000freestanding playing cards in celebration of the resorts third anniversary. The composition included thepropertys gaming and dining area, hotel, lake, and fountains. Berg also hosted cardstacking workshops forkids at Mashudu Primary School and on-site, and enlisted 4 young soccer players to help with the knockdown.The project was covered by top print, television, and radio outlets in Johannesburg and South Africa as well asinternationally on ProSiebens Galileo Big Picture of Germany, and a segment for the Discovery Channel whichbroadcast throughout North America. 15
SKOLL WORLD FORUM: OXFORD, ENGLAND, APRIL 2011 - Three DaysBryan Berg worked as card architect of the iconic Radcliffe Camera building and appeared in a videoopening the 2011 Skoll World Forum in Oxford, England. Jeff Skoll, first president of eBay and billionairephilanthropist, has created a network of non-profit organizations including this annual conference. Filmed inLos Angeles by TakePart, digital division of Academy Award-winning production company Participant Media,the video conveyed a message of working together for change to attendees at this gathering of worldleaders and social entrepreneurs. Participant Media films also include: Waiting for Superman, An InconvenientTruth, Fast Food Nation, The Cove, Charlie Wilsons War, The Kite Runner, and many more. 16
PRINT AND TELEVISION MEDIACardstacker projects achieve high success rates in media resultsfor clients with extensive local, national, and international mediacoverage corresponding to the scope of the project. Berg is theonly artist worldwide who performs cardstacking on a large,professional scale. Each project is unique and universallyappealing. Media and audiences alike relate to the task ofbuilding a house of cards, but only Berg has accomplishedprojects so tall, large, and elaborate with freestanding cards, notape, no glue, and no tricks. Projects are consistently widelypublicized in print, television, radio, and internet.TIMELAPSE AND VIDEO CAMPAIGNSThe Cardstacker team offers timelapse and other videocampaigns. Most clients hire timelapse video to share with press,at the event, and online. Showtime Television created a specialvideo with Berg building a U.S. state capitol building in 2008 topromote their series ‘The Brotherhood.’ The video received morethan 4 million views on YouTube. Berg has also created a Top 10MTV/VH1 music video with the band The Bravery; televisioncommercial for Lexus; and video campaigns for Loctite andBetfair for The World Series of Poker.INTERNET PRESENCEUpdates about each project appear on the Cardstacker website,Facebook, and Twitter pages. Clients can hire a custom projectblog, like The Venetian Macao House of Cards 44 day blog.Clients such as The Venetian Macao, Holiday Inn, and Loctite forThe World Series of Poker have hired project micro-sites topromote their Cardstacker project, videos, press coverage, 15 18events, workshops, and contests.
KIDS WORKSHOPSWorkshops with children offer an effective way to involve the community first-hand in a Cardstacker event,and also offer pleasing photo opportunities for media coverage. Berg can work with children up to 30minutes per day during an event, teaching kids his unique technique for stacking. 16 19
KNOCKDOWN EVENTThe knockdown event is one of the most important andpopular dates of every project. Press and audiencesreturn to experience and photograph the incrediblefinale, and watch Berg prove that his works are realfreestanding houses of cards. Viewers watch the cardsfall, and realize no tricks could have been used in theconstruction. Clients work directly with the artist todesign a unique knockdown solution for the project: agiant fan, kids with toys or coins to throw, a hiddenstring pulled by a celebrity guest, a CEO with awatermelon. The possibilities are endless! 20
KEY PRESS COVERAGE FOR THE VENETIAN MACAO GUINNESS WORLD RECORDMacau, S.A.R., China, March 2010 - 44 Day Guinness World Record ProjectThis project was selected by Guinness World Records as an official case study for successfulmedia coverage achievement obtained by a Guinness World Record project.NATIONAL PUBLICATIONS: The List TELEVISION:South China Morning Post The Sun CCTVTime Out Hong Kong Tai Chung Pou BBC News UKMacau Post Daily am730 CBS NewsHong Kong Daily Sing Pao Daily News CNN NewsMacao Daily News Wen Wei Po Jiang Xi TVMacau Post Daily Weekend Weekly Liao Ning Satellite TVThe Standard Where Hong Kong Beijing TVPeoples Daily Whiz-Kids Express Weekly Si Chuan TVShanghai Daily U Magazine ReutersEconomic Weekly Vogue: China BBC BrazilHeadline Daily New Tang Dynasty TelevisionSky LifeGuangzhou Metro Daily INTERNATIONAL PUBLICATIONS:Southern Metropolis Daily Time Magazine INTERNET:Information Times San Francisco Chronicle Yahoo! IndiaChina Business News Boston Globe Asian News InternationalNanfang Daily Daily Mail AFP Top PhotosNews Express World Records Academy FotoglifStyle Weekly The Daily Herald Asian JourneysSouthern Metropolis Weekly The Hindu African LeaderBusiness Travel The Hindu Times Webindia123Passengers The Asian Age NeatoramaModern Weekly The Sunday Sun Casino Online UKVIP Magazine The Seattle Times HappyMacao.comMangazine Northern Territory News China.org.cnPure Travel Sydney Morning Herald Nine MSNHong Kong Economic Times Le Journal de Montreal Media BistroHong Kong Economic Journal Le Journal de Quebec PR Newswire AsiaHong Kong Commercial Daily Metro UK Ifeng.comJornal Do Cidadao MX Brisbane Gznet.comJornal San Wa Ou MX Sydney QQ.comJornal Cheng Pou Petofi Nepe Pmasia.comJornal Tribuna de Macau Daily Mirror Chinatour-net.comJornal San Wa Ou Times of Suriname Dayoo.comJornal Va Kio Sunday Mail China.com 22Ming Pao Daily News India Gazette 163.com
KEY PRESS COVERAGE FOR HOLIDAY INN KEY CARD HOTELNew York City, U.S.A., September 2009 - Two Week ExhibitionsThis project was selected by Intercontinental Hotel Group, global ownerof the Holiday Inn brand, and by Weber Shandwick worldwide publicrelations company as an official case study for successful mediacoverage achievement obtained by a special event project.NEWSPAPERS & PUBLICATIONS:New York Post TELEVISION:The Wall Street Journal Live! With Regis and KellyAM New York NBC Today ShowFast Company ESPN First TakeBrandweek 13 WHAM NewsDaily Mail Daily BuzzDaily Telegraph Fox and FriendsGlobe and Mail ReutersThe Guardian NoticieroThe Sun UK CNN TurkMetro UK WPLJ 95.5The London Paper China ViewSan Jose Mercury News Xinhua NewsContra Costa TimesDenver Post INTERNET:De Telegraaf Netherlands AOL TravelLes Echos AFPQuotidiano Travel Huffington PostKIDW Germany La VieEFE Spain HirszerzoAltonivel Mexico Jezebel.comLe Repubblica Italy Media PostMaktoob Business Middle East Mujerhoy.comSaigon Giai Phong Guardian.co.ukSydney Morning Herald PR News WireThe Age Melbourne AP News Wire WFAA.com 23
KEY PRESS COVERAGE FOR BEIJING OLYMPIC ATHLETE VILLAGEHong Kong, China, August 2008 - Three Week ProjectThis project marked Berg’s first live appearance in Asia, and was featured inevery major publication in Hong Kong, as well as impressive coverage inmainland China and international publications, television, radio, andinternet.NEWSPAPERS & PUBLICATIONS: INTERNET:Apple Daily ITN.co.ukThe Standard (Hong Kong) Hong Kong Commercial Daily USAToday.comSouth China Morning Post Hong Kong City Guide MSNBC.comOriental Daily News New Monday Magazine GCMT OnlineThe Sun TVB Weekly Sport 24 OnlineHong Kong Daily News Hong Kong Walker Star.starphotoMetro Hong Kong Concierge Guinness RecordsWeekend Weekly Beats MediafaxEast Touch Wan Wei Po Headline OnlineMing Pao Kosmo! Asia Quotidian.comAM 730 Far Eastern Economic Review Takungpao.comSing Tao La Vos de Galicia Pressfotoplus.comU Magazine The Hindu Ynet.comBC Magazine USA Today Cruise Log Youtube.comExpress Weekly Yahoo! SportHK China News Agency Yahoo! ChinaHeadline Daily TELEVISION: Yahoo! JapanSing Pao BBC Yahoo! TaiwanTa Kung Pao Reuters Yahoo! News BrazilChina Daily CCTV Sina.comSudden Weekly Fuji Television UA CinemasHong Kong Economic Times TVB Pearl Westking.comHong Kong Economic Journal Radio Television Hong Kong Shuimohua.com Cable Entertainment News Shinjibo.com Mysinchew.com 24
KEY PRESS COVERAGE FOR ISTANBUL CEVAHIR5TH ANNIVERSARY CELEBRATIONIstanbul, Turkey, October 2010 - Ten Day ProjectKey large features included client and artist for all major media outlets inTurkey for this ten-day event. This is a partial report as coverage for thisrecent event is still being catalogued.NATIONAL TELEVISION & PRIME TIME NEWS:Kanal DATVStar TVTGRT HaberShow TVHaber TurkCNN TurkNATIONAL NEWSPAPERS & PUBLICATIONS:HurriyetSabahPostaTime Out IstanbulWhere Istanbul ext
PROJECT PLANNING ___________________ CONSIDERATIONS ‧ How much time, space, and budget are available? ‧ What scope of media coverage and/or foot traffic are desired? ‧ What construction timeframe is needed to meet ideal launch and completion dates? ACTION ‧ Book a contract that includes details of timeframe, budget, general theme of project, and logistical notes. ‧ Work with the artist directly to choose exact composition details and receive a rendering. ‧ Work with the Cardstacker team to plan logistics of your event and setup requirements, including branding optimization for your exhibit, public relationsSample renderings: Lexus City for Television Commercial (Upper), Beijing Olympic Athlete Village (Lower) materials, and website and social networking promotions.
EXHIBIT STAGINGThe Cardstacker team works closely with each client to determine the best staging solution to showcase andprotect the project, and to optimize client branding and logo presence for photo placement in the chosencomposition. Each client receives specified measurements and construction notes for enclosure and workplatforms, and text and photos for signage, backdrops, and promotional use. All staging items can besourced for rent or purchase locally to save the client money on shipping. 28
PROJECT MANAGEMENT: INCLUDED SERVICES PROJECT ENHANCEMENTS__________________________ __________________________DESIGN TIMELAPSE VIDEOArtistic and logistic planning directly with the artist, including The Cardstacker team offers high definition timelapsechoice of subject matter to best meet each client’s goals, photography, video editing, and YouTube and social video-space, and timeframe. based marketing of the project. Clients such as Disney, Island Records, Showtime, Lexus, Betfair for World Series ofEXHIBIT Poker, and The Venetian Macao have received millions ofExhibit and staging planning and list of required materials. views through this service.PRESS PARTICIPATION PROJECT MICRO-SITEParticipation in initial press conference announcing the The Cardstacker team offers project websites featuring theproject, and additional media interviews, live television, and construction, surrounding events, daily photo updates, blogradio spots throughout the course of the booking. entries by Berg, links to social media, and press coveragePROMOTION and releases. Clients such as Holiday Inn, Loctite for WorldImages, text, and existing video clips of past projects and Series Poker, and The Venetian Macao have experiencedpress for campaign promotions, as well as graphic design the benefits of making a micro-site an integral part of theirand copywriting services if desired. campaign.Marketing and PR support for your campaign, including SATELLITE MEDIA TOURpress release collaboration and additional distribution, An experienced interviewer, Berg has participated in globalvisibility on the Cardstacker website and social media. satellite media tours of over 30 stations per day including key client messaging and branding in every spot.KIDS WORKSHOPSClients can involve the community in a project by hosting GUINNESS WORLD RECORDShands-on kids workshops with Berg. Facilitation of Guinness application and adjudication.KNOCKDOWN CONTESTThe knockdown event is always extraordinarily popular with Advertising a contest in conjunction with the project canthe public and media, Berg offers a final press event and increase public interest, for example: find a lucky card in theknockdown of the structure with a method of the client’s knockdown to win a vacation or shopping spree, or enter achoice: leaf blowers, coin toss, CEO participation, hidden raffle guessing the number of cards and win a chance tostring, or other endless creative possibilities. personally perform the knockdown. Contests can gain additional visibility on client websites, such as Holiday Inn and The Venetian Macao have successfully accomplished. 26 29
QuickTime™ and a decompressor are needed to see this picture.2010 Venetian Macao World Record Timelapse & Knockdown See More Videos and Projects at: www.cardstacker.com 30