Catalogue Maintenance & Editorial Process Outsourcing Presentation Transcript
Catalogue Maintenance & Editorial Process Outsourcing @ Think Ahead
About Think Ahead – An introduction of our capabilities
Our Offerings - Birds eye view of our services offered
Our Offerings in Media and Publishing Industry
Catalogue Updation and Maintenance services
Editorial Processes Outsourcing
Think Ahead’s Strengths
Case study of Catalogue Updation and Maintenance
ThinkAhead is a technology and outsourcing specialist, delivering innovative solutions through a unique combination of technology know-how, domain and process expertise since 1997.
We assure the client of a dedicated set-up with a replicated model of the business on-site, along with ongoing commitment and consistency on 3 key areas:
Enhance client experience
Enable business transformation
Aid integration and elimination of waste
TA can provide services that will
Celebrating a Decade of TA
Founders with over 30 years of combined experience
in internet space
Team of 45 engineers/MBAs
Far sighted Investors
High ROI to clients
Never Underestimate The Potential of a Hardworking TEAM
Joomla Web Design
eCommerce with MAS90
Flash Based eLearning
Open Source Development
TA Service Offerings Technology Services Web & Mobility Solutions BPO/KPO
Think Ahead Offerings to Media <Digital Asset Management solutions> <Publishing Engine>Ad integration, subscription tech, email integration <Collaboration/PM solutions/CMS/XML tools> Technology Flash development, Web design, Internet marketing, Social Media Research Digital Publication, Web design, newsletters, Online moderation Flash content development, Internet marketing, CMS, Cover design, Image processing/scanning Web Graphics, Tracking video sites, Audience Research, (Video tagging and upload, subtitling) Content Research, Editorial Process Classified Ad Processing, (Classified Ad typesetting, Archive conversion) Conversion to eBook format, social media research, Book reviews, (Proofreading, Typesetting, Digitization/OCR) BPO/KPO Broadcast/Digital Media Newspapers and Magazines Books and Journals Media Sector/Type of Resources
Catalogue updation and Maintenance
Scanning for Malware and Adware
Data can come from various sources and in a variety of formats, such as:
Technology Portals, Etc
Identifying the authentic source of data by deciding what data is needed.
Researchers aware and are careful in using these data; as Data may have many missing, incomplete, or erroneous values.
Transforming data by aggregating data or grouping records together
Scouting Criteria for Evaluating Data
Objectives: The purpose for which the Data were collected.
Specification: Methodology used to collect the data. Follow standardized guidelines according to the policy set
Error: Accuracy of the data
Nature: The content of the data.
Dependability: Overall, How Dependable is the data.
Think Ahead brings in
5 years of scouting experience
Strong knowledge in usage of search engines
Well versed RSS and bookmaking tools
Strong researching skill
Category specialization of team members
Adaptability to any workflows or policies
Track record of scouting top priority data within 24 hours
It is a process of manipulating data according to the required guidelines.
This process involves transformation of data into information through classifying, sorting, merging, transmitting, and reporting.
Submissions can be processed either one by one or by batch processing.
Scanning / Testing
Validate input coming from the environment before using it.
Avoid major vulnerabilities in web applications, such as file system attacks, buffer overflows, etc.
Identify suspicious Data
Every data will be published will be tested for Malware.
Gives publishers an advantage
Help them clear the backlog created due to length and slow process of scanning and testing
Attracts genuine developers to publish
Scanning / Testing
Signatures help to identify the uniqueness of software. Having signatures for each Software Product will help to recognize the product. There will be Unique Signature for each software, and there will be unique signatures for every version of software.
Types of signatures
REG SIGNATURE (Registry signature)
EXE SIGNATURE (Executable File signature)
Process for Signature capture
Link Management tool - iTrack
Built upon open-source solution stack that combines Linux, Apache, MySQL, and PHP (LAMP).
Intelligent management of URL's by tracking and posting relevant content's on a dashboard interface
iTrack Engine based on web spider architecture.
Engagement Highlights Customer Benefits
Ability to read any form of information on internet, eg. RSS feeds, URL's, xml etc.
Enables automated tracking and fetches Information without manual interference
Aides in reducing research time required
Catalog Reseacher’s – Dashboard
iTrack Tool – how it works
iTrack a link management tool
helps in production/scouting
Tracks the changes in a list of URLs (over 90,000 links)
Automate the scouting process by showing version changes and product updates in the editor’s dashboard.
iTrack follows the client server architecture and is developed by using LAMP technologies
iTrack basically consists of three main modules:
Backend Validation Engine
iTrack Tool – how it works
Backend Validation Engine
Executes the validation scripts on a schedule time manually set
~1 lakh products and their page contents are validated
The engine fetches all the scheduled urls and fetches the current page
contents of those urls,
These page contents are compared with the cached page contents in a 5
step validation process
a)http response b) checksum, c) last modified change, d) removing X
bytes and e) the page comparison (takes approx 6 hours for 90,000
After executing all the steps successfully if any change is found, the
product is pushed to the Editor’s work list displayed on Editor dashboard.
Editorial Process Outsourcing
Our own newsletter giving summary of hot products
Game reviews written by our team
GameStop – Video by developers – converted to
summary (Video to Text)
Create online Demos
Existing Demos in Video (Video to Text)
Tutorials for products
creating Tutorials using Snagit.
Samantha Swift and the Hidden Roses of Athena Posted By: Prusuttam Archaeologist Samantha Swift has stumbled upon one of the greatest archaeological finds of all time! Sam must piece together the mystery and artifacts of the Roses of Athena before rival treasure hunters do. Help Sam by using your keen sense of observation to find hidden treasures around the globe and unravel the mystery in this hidden object adventure game. License: Shareware More>> Editor’s Review: The game features bright and attractive hand-drawn scenes with objects that pop out and are easy on the eyes. The game is squarely focused on hidden object gameplay, you will also have to complete a handful of other puzzle types, like symbol matching, navigating a maze and designing a Zen rock garden. Each scene is vivid and unique, simple item finding, and a strong emphasis on using objects you find to interact with the scenery to solve puzzles. Games – Review
Why Think Ahead for EPO
Team Trained and certified by British Education Center
Researcher with technical background
Substantively content reviewers
Systematic service design process framework
Tool-based transparent operations
Effective knowledge transfer
Dedicated Teams with high retention
Transparency in relationship
Value for money pricing
Long term engagement
Key Success Factors
Our Delivery Model
Closely knit members
Competence based roles
CVS – Concurrent Versioning System
Daily Status Reporting
Virtual Private Network
Remote Desktop Sharing
Reporting - Pattern
Daily Production report- details of submission and
Weekly Report - sent every Friday with cumulative report
on all assignments
Monthly production report- sent at the end of the month
Performance Matrices – gives a complete overview of the
Think Ahead Strengths - People Practice
Recruitment is a rigorous process at Think Ahead. We source candidates with the right profile, based on 3 key factors:
Provide quick and efficient training* of candidates as per timelines
Employee retention by having effective HR policies in place
Compensation as per industry benchmark
Performance award for STAR team lead given twice a year