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thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts
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thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts

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  • 1. #thinkTrends
  • 2. thinkLA Trends Breakfast #thinkTrends
  • 3. THINK LA TRENDS BREAKFASTERIN MATTS & NOLA WEINSTEIN November 28, 2012
  • 4. WHAT IS A TREND?A behavior or attitude based on an authority who declares it so.think LA Trends Breakfast
  • 5. DIGITAL CONNECTIVITY HAS CHANGED THE WAY WEACKNOWLEDGE AND VIEW TASTEMAKERS THEN NOW SINGULAR COLLABORATIVE OVER-AUTHORITATIVE VS COLLECTIVE DICTATORIAL CURATED ONE TO MANY MANY TO ONE thinkLA Trends Breakfast
  • 6. TODAY’S TRENDS ARE DRIVEN BY COLLECTIVE VOICES OFTHOUGHT LEADERSAT GLAM, THREE DOESN’T MAKE A TREND3,400 INFLUENCERS ACROSS FIVE LIFESTYLE VERTICALS LaurenMessiah.com Glamamom.com IAmStyle-ish.com Temptalia.com FabulousOnABudget.com PrettyShinySparkly.com SoMuchToSmileAbout.com thinkLA Trends Breakfast
  • 7. INCREDIBLE SCALE OF THOUGHT LEADERS, CURATEDHYPER-PERSONALIZATIONA PICTURE IS WORTH 1,000 WORDSTHE HEALTHY HAPPY HOUREMERALD CITYTHE AGE OF BROCADECURATION CURE FOR FILTER FAILURE thinkLA Trends Breakfast
  • 8. HYPER-PERSONALIZATIONNEED IT FULFILLS: BADGE VALUE, PERSONAL EXPRESSION,LUXE AND DECADENT WITHOUT BREAKING THE BANKthinkLA Trends Breakfast
  • 9. HYPER-PERSONALIZATIONthinkLA Trends Breakfast
  • 10. A PICTURE IS WORTH 1,000 WORDSNEED IT FULFILLS: IMMEDIACY, VISUAL CREATIVITY, EASYSOPHISTICATION (COOL FILTERS), INCREASED VIRALITY, NEW BRANDSTORYTELLING#dailyGlam thinkLA Trends Breakfast
  • 11. A PICTURE IS WORTH 1,000 WORDSthinkLA Trends Breakfast
  • 12. THE HEALTHY HAPPY HOURNEED IT FULFILLS: HEALTH & WELLNESS AS A FUNCTION OFBALANCE, NOT SACRIFICE, GROUP EXERCIZE AS SOCIALthinkLA Trends Breakfast
  • 13. EMERALD CITYNEED IT FULFILLS: VISUAL ART AS DESIGN INSPIRATION, JEWEL TONESMAKE YOU FEEL LIKE A QUEEN FOR A DAY, RICH AND SUMPTUOUS thinkLA Trends Breakfast
  • 14. THE AGE OF BROCADENEED IT FULFILLS: RICHNESS, ROYALTY, MY COSTUME AS MY ARMOR,HEDONISMthinkLA Trends Breakfast
  • 15. CURATION CURE FOR FILTER FAILURENEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS,DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES thinkLA Trends Breakfast
  • 16. CURATION CURE FOR FILTER FAILURENEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS,DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES thinkLA Trends Breakfast
  • 17. thinkLA Trends Breakfast PRESENTING SPONSOR SUPPORTING SPONSOR #thinkTrends

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