thinkLA Trends 2011 - Adam Ostrow
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Adam Ostrow, Executive Editor and SVP of Content for Mashable discusses five emerging trends he sees developing within the media, entertainment and advertising spaces for 2012 and beyond.

Adam Ostrow, Executive Editor and SVP of Content for Mashable discusses five emerging trends he sees developing within the media, entertainment and advertising spaces for 2012 and beyond.

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thinkLA Trends 2011 - Adam Ostrow Presentation Transcript

  • 1. Trends Breakfast November 10, 2011#Trends
  • 2. thinkLA Trends Breakfast 2011 Thank you to our Event Sponsors#Trends
  • 3. thinkLA Trends Breakfast 2011 Adam Ostrow Executive Editor and SVP of Content @adamostrow#Trends
  • 4. 5 Digital Media & Ad Trends For 2012 and Beyond Adam Ostrow November 10, 2011@adamostrow
  • 5. Agenda • Insider perspective on media and ad trends from Mashable PoV • Emerging trends in media, entertainment and advertising we’re tracking for 2012 and beyond • Q&A@adamostrow
  • 6. Growth at Mashable 2006: 500k monthly unique visitors 2008: 2.0MM unique visitors 2011: 18.5MM unique visitors@adamostrow
  • 7. Evolving Traffic Patterns 2006 2011 2008@adamostrow
  • 8. Social Distribution@adamostrow
  • 9. Facebooks Influence@adamostrow
  • 10. Mobile Consumption@adamostrow
  • 11. Trend #1: Social curation and mobile user experience driving growth for media organizations.@adamostrow
  • 12. What That Means for News@adamostrow
  • 13. Mashable Publisher Platform@adamostrow
  • 14. Mashable Follow@adamostrow
  • 15. Changing Ad Model@adamostrow
  • 16. Trend #2: The rise of the second screen’s impact on television.@adamostrow
  • 17. Smartphone Adoption@adamostrow
  • 18. App Explosion@adamostrow
  • 19. Second Screen Use@adamostrow
  • 20. Participatory Ads@adamostrow
  • 21. Shazam@adamostrow
  • 22. Checking Into TV@adamostrow
  • 23. Companion Viewing@adamostrow
  • 24. Trend #3: An explosion in content for connected televisions.@adamostrow
  • 25. Connected TV Growth@adamostrow
  • 26. Growing Content Options@adamostrow
  • 27. ... Including YouTube@adamostrow
  • 28. New Ad Opportunities@adamostrow
  • 29. Trend #4: Connectivity in the car becomes a game changer in radio advertising.@adamostrow
  • 30. Music Moving to the Cloud@adamostrow
  • 31. The Automobile Is Next@adamostrow
  • 32. Trend #5: Mobile payments become the bridge between cloud content and commerce.@adamostrow
  • 33. Commerce Goes Mobile@adamostrow
  • 34. Not Just Early Adopters@adamostrow
  • 35. Future Purchase Process@adamostrow
  • 36. thinkLA Trends Breakfast 2011 Thank you to our Event Sponsors#Trends