thinkLA Trends 2011 - Adam Ostrow

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Adam Ostrow, Executive Editor and SVP of Content for Mashable discusses five emerging trends he sees developing within the media, entertainment and advertising spaces for 2012 and beyond.

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thinkLA Trends 2011 - Adam Ostrow

  1. 1. Trends Breakfast November 10, 2011#Trends
  2. 2. thinkLA Trends Breakfast 2011 Thank you to our Event Sponsors#Trends
  3. 3. thinkLA Trends Breakfast 2011 Adam Ostrow Executive Editor and SVP of Content @adamostrow#Trends
  4. 4. 5 Digital Media & Ad Trends For 2012 and Beyond Adam Ostrow November 10, 2011@adamostrow
  5. 5. Agenda • Insider perspective on media and ad trends from Mashable PoV • Emerging trends in media, entertainment and advertising we’re tracking for 2012 and beyond • Q&A@adamostrow
  6. 6. Growth at Mashable 2006: 500k monthly unique visitors 2008: 2.0MM unique visitors 2011: 18.5MM unique visitors@adamostrow
  7. 7. Evolving Traffic Patterns 2006 2011 2008@adamostrow
  8. 8. Social Distribution@adamostrow
  9. 9. Facebooks Influence@adamostrow
  10. 10. Mobile Consumption@adamostrow
  11. 11. Trend #1: Social curation and mobile user experience driving growth for media organizations.@adamostrow
  12. 12. What That Means for News@adamostrow
  13. 13. Mashable Publisher Platform@adamostrow
  14. 14. Mashable Follow@adamostrow
  15. 15. Changing Ad Model@adamostrow
  16. 16. Trend #2: The rise of the second screen’s impact on television.@adamostrow
  17. 17. Smartphone Adoption@adamostrow
  18. 18. App Explosion@adamostrow
  19. 19. Second Screen Use@adamostrow
  20. 20. Participatory Ads@adamostrow
  21. 21. Shazam@adamostrow
  22. 22. Checking Into TV@adamostrow
  23. 23. Companion Viewing@adamostrow
  24. 24. Trend #3: An explosion in content for connected televisions.@adamostrow
  25. 25. Connected TV Growth@adamostrow
  26. 26. Growing Content Options@adamostrow
  27. 27. ... Including YouTube@adamostrow
  28. 28. New Ad Opportunities@adamostrow
  29. 29. Trend #4: Connectivity in the car becomes a game changer in radio advertising.@adamostrow
  30. 30. Music Moving to the Cloud@adamostrow
  31. 31. The Automobile Is Next@adamostrow
  32. 32. Trend #5: Mobile payments become the bridge between cloud content and commerce.@adamostrow
  33. 33. Commerce Goes Mobile@adamostrow
  34. 34. Not Just Early Adopters@adamostrow
  35. 35. Future Purchase Process@adamostrow
  36. 36. thinkLA Trends Breakfast 2011 Thank you to our Event Sponsors#Trends

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