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thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
thinkLA Motor City West 2012 - Jamie Gutfreund
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thinkLA Motor City West 2012 - Jamie Gutfreund

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  • 1. Become a member today! #thinkMotor
  • 2. Corporate Members #thinkMotor
  • 3. thinkLA Motor City West Thank You to Our Sponsors Reception Sponsors Valet Sponsor #thinkMotor
  • 4. thinkLA Motor City West Senior Executive The Intelligence Group @jamiecentral #thinkMotor
  • 5. GENERATIONAL INSIGHTSWHAT DRIVES MILLENNIALS?Presented to: thinkLA CASSANDRA
  • 6. CASSANDRA
  • 7. OPERATE IN THE CULTURE, NOT IN THE CATEGORYCASSANDRA
  • 8. 55% Feel that that their generation is SCREWED right nowCASSANDRA
  • 9. THE CONSUMERS HAVE SPOKEN 44% of Facebook users said the company’s IPO made them view Facebook less favorablyCASSANDRA
  • 10. WE HAVE SEEN THE HEADLINES…CASSANDRA
  • 11. UNDERSTANDINGTHE “WHY”CASSANDRA
  • 12. ABOUT IGCASSANDRAreport CASSANDRAsolutions CASSANDRAlive CASSANDRAdailyCASSANDRA
  • 13. GENERATIONOVERVIEWCASSANDRA
  • 14. GEN Y IS DIFFERENTCASSANDRA
  • 15. CASSANDRA
  • 16. CASSANDRA
  • 17. GEN Y• 80 Million strong• Born 1980-1995• $200 Billion in spending powerCASSANDRA
  • 18. GEN Y TODAY• Feel special• Need to be heard• IdealisticCASSANDRA
  • 19. GROUP ORIENTED84% RELY ON THE OPINIONS OF THEIRFRIENDS AND FAMILY TO MAKE DECISIONSCASSANDRA
  • 20. IMPLICATIONENGAGE AND EMPOWER A COMMUNITYCASSANDRA
  • 21. SOCIAL DNA “I am what I share.”CASSANDRA
  • 22. IMPLICATION BECOME PART OF THE CONVERSATION 28% OF AMERICANS ARE USING SOCIAL MEDIA TO SHOP FOR CARS Source: Google Constant Consideration: New Vehicle Path to Purchase, Compete/ Polk/ TNS September 2012.CASSANDRA
  • 23. NEW AMERICAN DREAM 93% GET PARENTAL ASSISTANCE 53% OF COLLEGE GRADUATES ARE “UNDEREMPLOYED”CASSANDRA
  • 24. IMPLICATION SPEAK THEIR LANGUAGE, REFLECT THER WORLD 84% THINK THEIR DEFINITION OF SUCCESS IS DIFFERENT THAN THEIR PARENTS’ GENERATIONCASSANDRA
  • 25. ENTREPRENEURIAL ASPIRATIONS 27% OF MAINSTREAM AND 38% OF TRENDSETTERS THINK THEY WILL OWN A BUSINESSCASSANDRA
  • 26. IMPLICATION SUPPORT THEIR DREAMSCASSANDRA
  • 27. SOCIALLY CONSCIOUS 27% HAVE STARTED PURCHASING/SUPPORTING BRANDS SPECIFICALLY BECAUSE OF SOCIALLY RESPONSIBLE PRACTICES AND ETHICSCASSANDRA
  • 28. IMPLICATION SHOPPING IS THE NEW ACTIVISMCASSANDRA
  • 29. THE URBAN SPIRIT GENERATION OF USE, NOT OWNERSHIPCASSANDRA
  • 30. IMPLICATION CONNECT THROUGH EXPERIENCES 70% PREFER COOL EXPERIENCES OVER A COOL PRODUCTCASSANDRA
  • 31. DIGITAL SIXTH SENSESPENDING ON MOBILE PHONE USAGE HAS RISEN,WHILE SPENDING ON FOOD, APPAREL ANDENTERTAINMENT IS FALLINGCASSANDRA
  • 32. IMPLICATION MADE FOR THE MEDIUMCASSANDRA
  • 33. KEY TAKEWAYSCASSANDRA
  • 34. WHAT IT ALL ADDS UP TO• A NEW DEFINITION OF CONNECTION• A RECONFIGURATION OF THE IDEA OF OWNERSHIP & EXPERIENCE• A RECONSIDERATION OF THE IDEA OF ENGAGEMENTCASSANDRA @jamiecentral
  • 35. GENERATIONAL INSIGHTSWHAT DRIVES MILLENNIALS?Presented to: thinkLA CASSANDRA
  • 36. #thinkMotor

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