thinkLA Motor City West 2012 - Jamie Gutfreund

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thinkLA Motor City West 2012 - Jamie Gutfreund

  1. 1. Become a member today! #thinkMotor
  2. 2. Corporate Members #thinkMotor
  3. 3. thinkLA Motor City West Thank You to Our Sponsors Reception Sponsors Valet Sponsor #thinkMotor
  4. 4. thinkLA Motor City West Senior Executive The Intelligence Group @jamiecentral #thinkMotor
  5. 5. GENERATIONAL INSIGHTSWHAT DRIVES MILLENNIALS?Presented to: thinkLA CASSANDRA
  6. 6. CASSANDRA
  7. 7. OPERATE IN THE CULTURE, NOT IN THE CATEGORYCASSANDRA
  8. 8. 55% Feel that that their generation is SCREWED right nowCASSANDRA
  9. 9. THE CONSUMERS HAVE SPOKEN 44% of Facebook users said the company’s IPO made them view Facebook less favorablyCASSANDRA
  10. 10. WE HAVE SEEN THE HEADLINES…CASSANDRA
  11. 11. UNDERSTANDINGTHE “WHY”CASSANDRA
  12. 12. ABOUT IGCASSANDRAreport CASSANDRAsolutions CASSANDRAlive CASSANDRAdailyCASSANDRA
  13. 13. GENERATIONOVERVIEWCASSANDRA
  14. 14. GEN Y IS DIFFERENTCASSANDRA
  15. 15. CASSANDRA
  16. 16. CASSANDRA
  17. 17. GEN Y• 80 Million strong• Born 1980-1995• $200 Billion in spending powerCASSANDRA
  18. 18. GEN Y TODAY• Feel special• Need to be heard• IdealisticCASSANDRA
  19. 19. GROUP ORIENTED84% RELY ON THE OPINIONS OF THEIRFRIENDS AND FAMILY TO MAKE DECISIONSCASSANDRA
  20. 20. IMPLICATIONENGAGE AND EMPOWER A COMMUNITYCASSANDRA
  21. 21. SOCIAL DNA “I am what I share.”CASSANDRA
  22. 22. IMPLICATION BECOME PART OF THE CONVERSATION 28% OF AMERICANS ARE USING SOCIAL MEDIA TO SHOP FOR CARS Source: Google Constant Consideration: New Vehicle Path to Purchase, Compete/ Polk/ TNS September 2012.CASSANDRA
  23. 23. NEW AMERICAN DREAM 93% GET PARENTAL ASSISTANCE 53% OF COLLEGE GRADUATES ARE “UNDEREMPLOYED”CASSANDRA
  24. 24. IMPLICATION SPEAK THEIR LANGUAGE, REFLECT THER WORLD 84% THINK THEIR DEFINITION OF SUCCESS IS DIFFERENT THAN THEIR PARENTS’ GENERATIONCASSANDRA
  25. 25. ENTREPRENEURIAL ASPIRATIONS 27% OF MAINSTREAM AND 38% OF TRENDSETTERS THINK THEY WILL OWN A BUSINESSCASSANDRA
  26. 26. IMPLICATION SUPPORT THEIR DREAMSCASSANDRA
  27. 27. SOCIALLY CONSCIOUS 27% HAVE STARTED PURCHASING/SUPPORTING BRANDS SPECIFICALLY BECAUSE OF SOCIALLY RESPONSIBLE PRACTICES AND ETHICSCASSANDRA
  28. 28. IMPLICATION SHOPPING IS THE NEW ACTIVISMCASSANDRA
  29. 29. THE URBAN SPIRIT GENERATION OF USE, NOT OWNERSHIPCASSANDRA
  30. 30. IMPLICATION CONNECT THROUGH EXPERIENCES 70% PREFER COOL EXPERIENCES OVER A COOL PRODUCTCASSANDRA
  31. 31. DIGITAL SIXTH SENSESPENDING ON MOBILE PHONE USAGE HAS RISEN,WHILE SPENDING ON FOOD, APPAREL ANDENTERTAINMENT IS FALLINGCASSANDRA
  32. 32. IMPLICATION MADE FOR THE MEDIUMCASSANDRA
  33. 33. KEY TAKEWAYSCASSANDRA
  34. 34. WHAT IT ALL ADDS UP TO• A NEW DEFINITION OF CONNECTION• A RECONFIGURATION OF THE IDEA OF OWNERSHIP & EXPERIENCE• A RECONSIDERATION OF THE IDEA OF ENGAGEMENTCASSANDRA @jamiecentral
  35. 35. GENERATIONAL INSIGHTSWHAT DRIVES MILLENNIALS?Presented to: thinkLA CASSANDRA
  36. 36. #thinkMotor

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