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thinkLA Mobile Breakfast 2011. Endnote presentation from Jason Spero, Head of Mobile, Americas at Google/AdMob. Event held on June 16, 2011 at the Hyatt Regency Century City.

thinkLA Mobile Breakfast 2011. Endnote presentation from Jason Spero, Head of Mobile, Americas at Google/AdMob. Event held on June 16, 2011 at the Hyatt Regency Century City.

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    thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation Presentation Transcript

    • 2011 thinkLA Mobile Breakfast
      June 16, 2011
      #thinkLAMobile
    • thinkLA Mobile Breakfast 2011
      Thank you to our Sponsors!
      #thinkLAMobile
    • Jason Spero
      Head of Mobile, Americas
      Endnote Speaker
      #thinkLAMobile
    • The potential
      of mobile
      4
      Google Confidential and Proprietary
      4
    • ?
    • 375KiOS
      Devices activated daily
      Source: Apple, Google data, April 2011
    • 400K Android
      Devices activated daily
      Source: Apple, Google data, April 2011
    • 775K Total
      Devices activated daily
      Source: Place footnote text here
    • By end of 2011
      over halfof Americans will have a smart phone
      Google Confidential and Proprietary
      Smartphones Have Gone Mainstream
      10
      Source: Nielsen March 2010, Morgan Stanley 2010
    • 125years of Angry Birds played every day
      200 millionmobile playbacks a day on YouTube
      Google Confidential and Proprietary
      11
      Source: Nielsen June 2010, Rovio December 2010, YouTube Internal Data 2010
    • 79% of smartphone Internet users use their smartphones to help with shopping.
      The ultimate shopping companion
      74% have purchased as a result of using their smartphone while shopping.
      Google Confidential and Proprietary
      12
      Source: Google User Behavior Study 2010
    • 1 in 3 mobile searches is local
      Mobile is local
      After looking up a local business on their smart phone, 61% of users called the business and 59%visited.
      Google Confidential and Proprietary
      13
      Source: Kelsey Group 2010, Google User Behavior Study 2010
    • Users Turning to Mobile to Find Theaters
      Theater Mobile Queries Are 28% of Total Search Traffic, Compared to 14% a Year Ago
      28%
      2011
      14%
      Source: Google Internal Data (Basket of 2K KWs), *Today = data for the past four weeks. (Week of 12/27/10 – Week of 1/17/11)
    • 79%
      of large online advertisers do not have a mobile optimized site
      15
      Source: Google research 2010
    • Fragmented
      Ad Serving
      Tracking
    • 3rd Party Ad Serving of Mobile Rich Media
    • thinkLA Mobile Breakfast 2011
      Thank you to our Sponsors!
      #thinkLAMobile