2011 thinkLA Mobile Breakfast<br />June 16, 2011<br />#thinkLAMobile<br />
thinkLA Mobile Breakfast 2011<br />Thank you to our Sponsors!<br />#thinkLAMobile<br />
Jason Spero<br />Head of Mobile, Americas<br />Endnote Speaker<br />#thinkLAMobile<br />
The potential <br />of mobile<br />4<br />Google Confidential and Proprietary<br />4<br />
375KiOS<br />Devices activated daily<br />Source: Apple, Google data, April 2011<br />
400K Android<br />Devices activated daily<br />Source: Apple, Google data, April 2011<br />
775K Total<br />Devices activated daily<br />Source: Place footnote text here<br />
By end of 2011<br />over halfof  Americans will have a                 smart phone<br />Google Confidential and Proprietar...
125years of  Angry Birds played every day<br />200 millionmobile playbacks a day on YouTube<br />Google Confidential and P...
79% of smartphone Internet users use their smartphones to help with shopping.<br />The ultimate shopping companion<br />74...
1 in 3 mobile searches is local<br />Mobile is local<br />After looking up a local business on their smart phone, 61% of u...
Users Turning to Mobile to Find Theaters<br />Theater Mobile Queries Are 28% of Total Search Traffic, Compared to 14% a Ye...
79%<br />of large online advertisers do not have a mobile optimized site<br />15<br />Source: Google research 2010<br />
3rd Party Ad Serving of Mobile Rich Media<br />
thinkLA Mobile Breakfast 2011<br />Thank you to our Sponsors!<br />#thinkLAMobile<br />
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
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thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation

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thinkLA Mobile Breakfast 2011. Endnote presentation from Jason Spero, Head of Mobile, Americas at Google/AdMob. Event held on June 16, 2011 at the Hyatt Regency Century City.

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Transcript of "thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation"

  1. 1. 2011 thinkLA Mobile Breakfast<br />June 16, 2011<br />#thinkLAMobile<br />
  2. 2. thinkLA Mobile Breakfast 2011<br />Thank you to our Sponsors!<br />#thinkLAMobile<br />
  3. 3. Jason Spero<br />Head of Mobile, Americas<br />Endnote Speaker<br />#thinkLAMobile<br />
  4. 4. The potential <br />of mobile<br />4<br />Google Confidential and Proprietary<br />4<br />
  5. 5. ?<br />
  6. 6.
  7. 7. 375KiOS<br />Devices activated daily<br />Source: Apple, Google data, April 2011<br />
  8. 8. 400K Android<br />Devices activated daily<br />Source: Apple, Google data, April 2011<br />
  9. 9. 775K Total<br />Devices activated daily<br />Source: Place footnote text here<br />
  10. 10. By end of 2011<br />over halfof Americans will have a smart phone<br />Google Confidential and Proprietary<br />Smartphones Have Gone Mainstream<br />10<br />Source: Nielsen March 2010, Morgan Stanley 2010<br />
  11. 11. 125years of Angry Birds played every day<br />200 millionmobile playbacks a day on YouTube<br />Google Confidential and Proprietary<br />11<br />Source: Nielsen June 2010, Rovio December 2010, YouTube Internal Data 2010 <br />
  12. 12. 79% of smartphone Internet users use their smartphones to help with shopping.<br />The ultimate shopping companion<br />74% have purchased as a result of using their smartphone while shopping.<br />Google Confidential and Proprietary<br />12<br />Source: Google User Behavior Study 2010<br />
  13. 13. 1 in 3 mobile searches is local<br />Mobile is local<br />After looking up a local business on their smart phone, 61% of users called the business and 59%visited.<br />Google Confidential and Proprietary<br />13<br />Source: Kelsey Group 2010, Google User Behavior Study 2010<br />
  14. 14. Users Turning to Mobile to Find Theaters<br />Theater Mobile Queries Are 28% of Total Search Traffic, Compared to 14% a Year Ago<br />28%<br />2011<br />14%<br />Source: Google Internal Data (Basket of 2K KWs), *Today = data for the past four weeks. (Week of 12/27/10 – Week of 1/17/11) <br />
  15. 15. 79%<br />of large online advertisers do not have a mobile optimized site<br />15<br />Source: Google research 2010<br />
  16. 16. Fragmented<br />Ad Serving<br />Tracking<br />
  17. 17. 3rd Party Ad Serving of Mobile Rich Media<br />
  18. 18.
  19. 19. thinkLA Mobile Breakfast 2011<br />Thank you to our Sponsors!<br />#thinkLAMobile<br />

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