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thinkLA Mobile Breakfast 2011. Endnote presentation from Jason Spero, Head of Mobile, Americas at Google/AdMob. Event held on June 16, 2011 at the Hyatt Regency Century City.

thinkLA Mobile Breakfast 2011. Endnote presentation from Jason Spero, Head of Mobile, Americas at Google/AdMob. Event held on June 16, 2011 at the Hyatt Regency Century City.

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thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation Presentation Transcript

  • 2011 thinkLA Mobile Breakfast
    June 16, 2011
    #thinkLAMobile
  • thinkLA Mobile Breakfast 2011
    Thank you to our Sponsors!
    #thinkLAMobile
  • Jason Spero
    Head of Mobile, Americas
    Endnote Speaker
    #thinkLAMobile
  • The potential
    of mobile
    4
    Google Confidential and Proprietary
    4
  • ?
  • 375KiOS
    Devices activated daily
    Source: Apple, Google data, April 2011
  • 400K Android
    Devices activated daily
    Source: Apple, Google data, April 2011
  • 775K Total
    Devices activated daily
    Source: Place footnote text here
  • By end of 2011
    over halfof Americans will have a smart phone
    Google Confidential and Proprietary
    Smartphones Have Gone Mainstream
    10
    Source: Nielsen March 2010, Morgan Stanley 2010
  • 125years of Angry Birds played every day
    200 millionmobile playbacks a day on YouTube
    Google Confidential and Proprietary
    11
    Source: Nielsen June 2010, Rovio December 2010, YouTube Internal Data 2010
  • 79% of smartphone Internet users use their smartphones to help with shopping.
    The ultimate shopping companion
    74% have purchased as a result of using their smartphone while shopping.
    Google Confidential and Proprietary
    12
    Source: Google User Behavior Study 2010
  • 1 in 3 mobile searches is local
    Mobile is local
    After looking up a local business on their smart phone, 61% of users called the business and 59%visited.
    Google Confidential and Proprietary
    13
    Source: Kelsey Group 2010, Google User Behavior Study 2010
  • Users Turning to Mobile to Find Theaters
    Theater Mobile Queries Are 28% of Total Search Traffic, Compared to 14% a Year Ago
    28%
    2011
    14%
    Source: Google Internal Data (Basket of 2K KWs), *Today = data for the past four weeks. (Week of 12/27/10 – Week of 1/17/11)
  • 79%
    of large online advertisers do not have a mobile optimized site
    15
    Source: Google research 2010
  • Fragmented
    Ad Serving
    Tracking
  • 3rd Party Ad Serving of Mobile Rich Media
  • thinkLA Mobile Breakfast 2011
    Thank you to our Sponsors!
    #thinkLAMobile